Ataque e contra-ataque: o jornalismo esportivo televisivo sob a perspectiva de duas trajetórias profissionais
Autor(a) principal: | |
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Data de Publicação: | 2009 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da PUC_SP |
Texto Completo: | https://tede2.pucsp.br/handle/handle/4085 |
Resumo: | The entail - or not - about to the journalist job to the merchandising with the marketing and propaganda, has making many discussions in the last times. With the advanced of the publicity and the marketing in many entertainment areas and the editorials journalisms, the opened TV in Brazil does not resist the constant investments of the publicity money designed to their programs. The sort "round sportive table" looks to be the privilege focus where you may verify these kinds of things. The television companies (tv senders) use their famous presenters to make easiest to get financial recourses. However a part of the journalistic c1ass doesn't accept and resists articulating its jobs with the publicity and the merchandising. After the and of the 1990 decade this discussion increase and the more resistant journalists to be as a "merchandising boy" lost their spaces in the opened tvs that show the sort "round sportive table". Only those professionals whose have accepted the new economic order and the marketing imposition would continuous in their functions. In some analyses made, excepting by the Globo and Cultura TVs (the first one because it doesn't have in their exhibition the sort program named "round sportive table" and the second because it has a character of a public tv ) the other opened tvs - Rede TV, Bandeirantes TV and Gazeta TV - have adopted this articulation between the both languages, journalistic and publicity,. ln this context, this dissertation has the objective to presents, the historicity of the "round sportive table" on the tv, between Rio - São Paulo, as well a critical observation about the insertion of the merchandising in this kind of tv show. It had evaluated an hypothesis that exists two "schools" of sportive journalisms and for that , make the analysis of the professional trajectory profile of the following journalists: Milton Neves, as well a publicist and Juca Kfouri outstanding journalist because bis militant position ahead of the denunciations of irregularities in the world of the sport. The research grew with the method of for the Critical Analysis, with theoretical approach based in the area of the Social Sciences by sociologist Pierre Bourdieu ideas; in the Theory of Communication, of journalist Eugenio Bucci; in the Political Theory, of Antonio Gramsci in what he refers to the study of the process of symbolic fights in the midia field while social phenomena. They are gatered like this and discussed the authors different texts, among other that they dialogue with the interviewees of this work, in order to if they obtain knowledge on the discussion in subject |
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Borelli, Silvia Helena Simõeshttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4263605U6Almeida, Edney Mota2016-04-26T14:57:42Z2009-07-272009-06-25Almeida, Edney Mota. Ataque e contra-ataque: o jornalismo esportivo televisivo sob a perspectiva de duas trajetórias profissionais. 2009. 151 f. Dissertação (Mestrado em Ciências Sociais) - Pontifícia Universidade Católica de São Paulo, São Paulo, 2009.https://tede2.pucsp.br/handle/handle/4085The entail - or not - about to the journalist job to the merchandising with the marketing and propaganda, has making many discussions in the last times. With the advanced of the publicity and the marketing in many entertainment areas and the editorials journalisms, the opened TV in Brazil does not resist the constant investments of the publicity money designed to their programs. The sort "round sportive table" looks to be the privilege focus where you may verify these kinds of things. The television companies (tv senders) use their famous presenters to make easiest to get financial recourses. However a part of the journalistic c1ass doesn't accept and resists articulating its jobs with the publicity and the merchandising. After the and of the 1990 decade this discussion increase and the more resistant journalists to be as a "merchandising boy" lost their spaces in the opened tvs that show the sort "round sportive table". Only those professionals whose have accepted the new economic order and the marketing imposition would continuous in their functions. In some analyses made, excepting by the Globo and Cultura TVs (the first one because it doesn't have in their exhibition the sort program named "round sportive table" and the second because it has a character of a public tv ) the other opened tvs - Rede TV, Bandeirantes TV and Gazeta TV - have adopted this articulation between the both languages, journalistic and publicity,. ln this context, this dissertation has the objective to presents, the historicity of the "round sportive table" on the tv, between Rio - São Paulo, as well a critical observation about the insertion of the merchandising in this kind of tv show. It had evaluated an hypothesis that exists two "schools" of sportive journalisms and for that , make the analysis of the professional trajectory profile of the following journalists: Milton Neves, as well a publicist and Juca Kfouri outstanding journalist because bis militant position ahead of the denunciations of irregularities in the world of the sport. The research grew with the method of for the Critical Analysis, with theoretical approach based in the area of the Social Sciences by sociologist Pierre Bourdieu ideas; in the Theory of Communication, of journalist Eugenio Bucci; in the Political Theory, of Antonio Gramsci in what he refers to the study of the process of symbolic fights in the midia field while social phenomena. They are gatered like this and discussed the authors different texts, among other that they dialogue with the interviewees of this work, in order to if they obtain knowledge on the discussion in subjectA vinculação - ou não - do trabalho do jornalista ao merchandising, ao marketing e propaganda, tem provocado inúmeras discussões nos últimos tempos. Com o avanço da publicidade e do marketing em todas as áreas do entretenimento e de editorias do jornalismo, a TV aberta no Brasil não tem resistido aos constantes investimentos de verbas publicitárias destinadas as suas grades de programação. A mesa-redonda esportiva constitui-se como lócus privilegiado onde se pode verificar esse estado de coisas. As emissoras de tevê se valem de seus apresentadores "famosos" para facilitar a captação dos recursos financeiros. No entanto, uma parte dos profissionais do jornalismo se recusa a articular seu trabalho à publicidade e o merchandising. Esse debate se intensificou, desde o final da década de 1990, e jornalistas esportivos mais resistentes ao papel de garoto-propaganda perderam seus espaços nas tevês abertas que exibem mesas-redondas esportivas. Os que aderiram à nova ordem econômica, e aceitaram imposições mercadológicas,permaneceram em suas funções. Nas análises feitas, a exceção das TVs Globo e Cultura (a primeira, por não incluir a mesa redonda esportiva em sua grade de programação; a segunda, por seu caráter de rede pública de televisão), as demais tevês abertas - Rede TV, TV Bandeirantes e TV Gazeta - adotam a articulação entre as linguagens jornalística e publicitária. É neste contexto que esta dissertação objetivou apresentar um histórico da mesa-redonda esportiva na tevê, no eixo Rio-São Paulo, bem como um levantamento crítico de informações sobre o surgimento e incorporação do merchandising nesse tipo de programa. Avaliou, ainda, a hipótese da existência de duas "escolas" de jornalismo esportivo e, para tanto, acompanhou as trajetórias e os perfis profissionais dos seguintes jornalistas: Milton Neves, também publicitário e Juca Kfouri, destacado por sua postura militante diante de irregularidades no mundo do esporte. A pesquisa desenvolveu-se metodologicamente pela Análise Crítica, com abordagem teórica fundamentada na área das Ciências Sociais pelas idéias do sociólogo Pierre Bourdieu; na Teoria da Comunicação, do jornalista Eugênio Bucci; na Teoria Política, de Antônio Gramsci, no que se refere ao estudo do processo de lutas simbólicas no campo midiático, enquanto fenômenos sociais. Assim são reunidos e discutidos diferentes textos dos autores, entre outros, que dialogam com os entrevistados deste trabalho, a fim de se obterem conhecimentos sobre o debate em questãoConselho Nacional de Desenvolvimento Científico e Tecnológicoapplication/pdfhttp://tede2.pucsp.br/tede/retrieve/12750/Edney%20Mota%20Almeida.pdf.jpgporPontifícia Universidade Católica de São PauloPrograma de Estudos Pós-Graduados em Ciências SociaisPUC-SPBRCiências SociaisEscolas de jornalismoTelevisãoMesa-redondaÉtica jornalísticaKfouri, Juca -- 1950-Neves, Milton -- 1951-Etica jornalisticaJornalismo esportivoMerchandisingTelejornalismoSchools of journalismTelevisionSportive journalismRound tableJournalistic ethicsCNPQ::CIENCIAS SOCIAIS APLICADASAtaque e contra-ataque: o jornalismo esportivo televisivo sob a perspectiva de duas trajetórias profissionaisinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da PUC_SPinstname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPTEXTEdney Mota Almeida.pdf.txtEdney Mota Almeida.pdf.txtExtracted texttext/plain362011https://repositorio.pucsp.br/xmlui/bitstream/handle/4085/3/Edney%20Mota%20Almeida.pdf.txtae0e53ac1d6d7adf03cd5ed59293196bMD53ORIGINALEdney Mota Almeida.pdfapplication/pdf2477208https://repositorio.pucsp.br/xmlui/bitstream/handle/4085/1/Edney%20Mota%20Almeida.pdf0d0b4f18e1ae448c9c944cf2aea0cc43MD51THUMBNAILEdney Mota Almeida.pdf.jpgEdney Mota Almeida.pdf.jpgGenerated Thumbnailimage/jpeg3750https://repositorio.pucsp.br/xmlui/bitstream/handle/4085/2/Edney%20Mota%20Almeida.pdf.jpg3db13ea995558feaf7cda833199c28f7MD52handle/40852022-04-28 18:53:57.784oai:repositorio.pucsp.br:handle/4085Biblioteca Digital de Teses e Dissertaçõeshttps://sapientia.pucsp.br/https://sapientia.pucsp.br/oai/requestbngkatende@pucsp.br||rapassi@pucsp.bropendoar:2022-04-28T21:53:57Biblioteca Digital de Teses e Dissertações da PUC_SP - Pontifícia Universidade Católica de São Paulo (PUC-SP)false |
dc.title.por.fl_str_mv |
Ataque e contra-ataque: o jornalismo esportivo televisivo sob a perspectiva de duas trajetórias profissionais |
title |
Ataque e contra-ataque: o jornalismo esportivo televisivo sob a perspectiva de duas trajetórias profissionais |
spellingShingle |
Ataque e contra-ataque: o jornalismo esportivo televisivo sob a perspectiva de duas trajetórias profissionais Almeida, Edney Mota Escolas de jornalismo Televisão Mesa-redonda Ética jornalística Kfouri, Juca -- 1950- Neves, Milton -- 1951- Etica jornalistica Jornalismo esportivo Merchandising Telejornalismo Schools of journalism Television Sportive journalism Round table Journalistic ethics CNPQ::CIENCIAS SOCIAIS APLICADAS |
title_short |
Ataque e contra-ataque: o jornalismo esportivo televisivo sob a perspectiva de duas trajetórias profissionais |
title_full |
Ataque e contra-ataque: o jornalismo esportivo televisivo sob a perspectiva de duas trajetórias profissionais |
title_fullStr |
Ataque e contra-ataque: o jornalismo esportivo televisivo sob a perspectiva de duas trajetórias profissionais |
title_full_unstemmed |
Ataque e contra-ataque: o jornalismo esportivo televisivo sob a perspectiva de duas trajetórias profissionais |
title_sort |
Ataque e contra-ataque: o jornalismo esportivo televisivo sob a perspectiva de duas trajetórias profissionais |
author |
Almeida, Edney Mota |
author_facet |
Almeida, Edney Mota |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Borelli, Silvia Helena Simões |
dc.contributor.authorLattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4263605U6 |
dc.contributor.author.fl_str_mv |
Almeida, Edney Mota |
contributor_str_mv |
Borelli, Silvia Helena Simões |
dc.subject.por.fl_str_mv |
Escolas de jornalismo Televisão Mesa-redonda Ética jornalística Kfouri, Juca -- 1950- Neves, Milton -- 1951- Etica jornalistica Jornalismo esportivo Merchandising Telejornalismo |
topic |
Escolas de jornalismo Televisão Mesa-redonda Ética jornalística Kfouri, Juca -- 1950- Neves, Milton -- 1951- Etica jornalistica Jornalismo esportivo Merchandising Telejornalismo Schools of journalism Television Sportive journalism Round table Journalistic ethics CNPQ::CIENCIAS SOCIAIS APLICADAS |
dc.subject.eng.fl_str_mv |
Schools of journalism Television Sportive journalism Round table Journalistic ethics |
dc.subject.cnpq.fl_str_mv |
CNPQ::CIENCIAS SOCIAIS APLICADAS |
description |
The entail - or not - about to the journalist job to the merchandising with the marketing and propaganda, has making many discussions in the last times. With the advanced of the publicity and the marketing in many entertainment areas and the editorials journalisms, the opened TV in Brazil does not resist the constant investments of the publicity money designed to their programs. The sort "round sportive table" looks to be the privilege focus where you may verify these kinds of things. The television companies (tv senders) use their famous presenters to make easiest to get financial recourses. However a part of the journalistic c1ass doesn't accept and resists articulating its jobs with the publicity and the merchandising. After the and of the 1990 decade this discussion increase and the more resistant journalists to be as a "merchandising boy" lost their spaces in the opened tvs that show the sort "round sportive table". Only those professionals whose have accepted the new economic order and the marketing imposition would continuous in their functions. In some analyses made, excepting by the Globo and Cultura TVs (the first one because it doesn't have in their exhibition the sort program named "round sportive table" and the second because it has a character of a public tv ) the other opened tvs - Rede TV, Bandeirantes TV and Gazeta TV - have adopted this articulation between the both languages, journalistic and publicity,. ln this context, this dissertation has the objective to presents, the historicity of the "round sportive table" on the tv, between Rio - São Paulo, as well a critical observation about the insertion of the merchandising in this kind of tv show. It had evaluated an hypothesis that exists two "schools" of sportive journalisms and for that , make the analysis of the professional trajectory profile of the following journalists: Milton Neves, as well a publicist and Juca Kfouri outstanding journalist because bis militant position ahead of the denunciations of irregularities in the world of the sport. The research grew with the method of for the Critical Analysis, with theoretical approach based in the area of the Social Sciences by sociologist Pierre Bourdieu ideas; in the Theory of Communication, of journalist Eugenio Bucci; in the Political Theory, of Antonio Gramsci in what he refers to the study of the process of symbolic fights in the midia field while social phenomena. They are gatered like this and discussed the authors different texts, among other that they dialogue with the interviewees of this work, in order to if they obtain knowledge on the discussion in subject |
publishDate |
2009 |
dc.date.available.fl_str_mv |
2009-07-27 |
dc.date.issued.fl_str_mv |
2009-06-25 |
dc.date.accessioned.fl_str_mv |
2016-04-26T14:57:42Z |
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info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/masterThesis |
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masterThesis |
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publishedVersion |
dc.identifier.citation.fl_str_mv |
Almeida, Edney Mota. Ataque e contra-ataque: o jornalismo esportivo televisivo sob a perspectiva de duas trajetórias profissionais. 2009. 151 f. Dissertação (Mestrado em Ciências Sociais) - Pontifícia Universidade Católica de São Paulo, São Paulo, 2009. |
dc.identifier.uri.fl_str_mv |
https://tede2.pucsp.br/handle/handle/4085 |
identifier_str_mv |
Almeida, Edney Mota. Ataque e contra-ataque: o jornalismo esportivo televisivo sob a perspectiva de duas trajetórias profissionais. 2009. 151 f. Dissertação (Mestrado em Ciências Sociais) - Pontifícia Universidade Católica de São Paulo, São Paulo, 2009. |
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