A espiritualidade do consumo e o consumo da espiritualidade: um estudo a partir de Gilles Lipovetsky

• Autor(a) principal: Costa, Renato de Lima da
• Data de Publicação: 2018
• Tipo de documento: Tese
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://tede2.pucsp.br/handle/handle/21062
• topic: Consumo (Economia) - Aspectos religiosos; Espiritualidade; Individuação (Filosofia); Subjetividade; Consumption (Economics) - Religious aspects; Spirituality; Individuation (Philosophy); Subjectivity; CNPQ::CIENCIAS HUMANAS::SOCIOLOGIA::OUTRAS SOCIOLOGIAS ESPECIFICAS

The spirituality of consumption and consumption of spirituality, by Renato de Lima da Costa, is a study of contemporary consumer culture based on the thinking of Gilles Lipovetsky, a French philosopher who proposes to study more specific contemporary issues such as fashion, luxury, consumption habits, morality, among other subjects. The analysis of the author provides elements that allow us to verify the presence of a spirituality of consumption by surrounding the most varied relationships that occur in the universe of multiple offers for purchases conveyed always with promises of comfort, well-being and perpetuation of happiness, as well as motivations and purposes for the consumption in the constant engagements for the purchases of the individuals. This latter aspect is an element of fundamental importance for the understanding of the movements that take place within contemporary consumer markets, as well as the peculiarities of this consumer culture, thus a historical rescue in search of the roots of consumer spirituality is also presented in scope of this text in order to demonstrate in what context a first intuition was given in relation to an element beyond the own functionalities present in the most varied commodities. Finally, after this course, the research also deals with an analysis of a process of consumption of spirituality as a reflection of consumer culture in contemporary times. Thus, it will be possible to realize that individualized religious conduct, post-moralistic ethical values, motivations for religious transit through the dissatisfaction of subjective longings, as well as the emergence of new possibilities of religious experiences, all of them centered on the individual as client to be served, are current trends that reflect the imposition of the new imperatives of consumption life as also present in this sphere of life of individuals