Yes, we can : Obama nos contratos de comunicação em construções midiáticas na campanha eleitoral dos EUA em 2008

• Autor(a) principal: Mompean, Adriana
• Data de Publicação: 2014
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://tede2.pucsp.br/handle/handle/4674
• topic: Barack Obama; Eleições presidenciais norte-americanas; Jornalismo; Análise do discurso; Laclau; US presidential elections; Journalism; Discourse analysis; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

This research investigates how The Wall Street Journal, The New York Times and Folha de S. Paulo built in their contracts of communication some media themes during the election campaign for the US President in 2008, which culminated with the victory of the first American black president. We focused our attention on understanding how such newspapers approached the political position of Barack Obama against his Republican opponent, John McCain. The reports of both US newspapers plus those of the Brazilian one have been discursively analyzed in a time frame that goes from June to November of that year. The aim was to investigate the themes present in the reports and editorials and how their discourses have been built around Barack Obama personality. It was also analyzed the dissemination of narratives structured by the American media in the Brazilian newspaper. The discursive analysis chosen had the support of theories of Ernesto Laclau and Chantal Mouffe, whose bases on discourse and hegemony were essential to understand the discursive formations adopted by the print media and the political campaigns of both candidates, the Democratic and the Republican. From this approach we found the nodal points around which have been constituted the discourses of confrontation of both candidates according to the newspapers. As a result, we made explicit the discursive strategies employed in communicative contracts listed in our corpus as an effort to understand the construction of the so-called political myth "Obama" in the print media. It is expected that this research could contribute to deepen the discussion about the press coverage once the presidential election in the United States causes great interest in the worldwide media, also influencing the global news production