Turismo e cultura: olhares estrangeiros sobre o carnaval do Brasil

• Autor(a) principal: Porto, Aluísio Finazzi
• Data de Publicação: 2009
• Tipo de documento: Tese
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://tede2.pucsp.br/handle/handle/4109
• topic: Turismo; Cultura; Turista; Carnaval; Carnaval -- Brasil; Turismo cultural; Tourism; Culture; Tourist; Carnival; CNPQ::CIENCIAS SOCIAIS APLICADAS

Brazil receives around 6 (six) million foreign tourists every year. The majority come from Europe (30,67%), Latin America (28,09%) and United States (14,38%). Considering Oriental countries, Japan is responsible for the biggest emission, with 1.3% or 75,000 tourists . Despite these impressive numbers, Brazil represents 0,59% regarding the worldwide tourist movement. There is therefore a wide field of action in the worldwide tourism where Brazil still has not performed a paper of international "player". The objective of the present research is to provide a better understanding of the motivations that lead a tourist to visit Brazil nowadays, as well as his/her final perception of the visit. The question " Why people travel to Brazil?" is complex, involving as well as cultural aspects, transport, tourist equipment availability, distance, motivation and other economic considerations. The expression that summarize these issues could be " tourist journey experience . There is a prominent fact to be considered: A high number of foreign tourists return to Brazil, after their first visit. In 2006, a research performed by Embratur showed that 64% of the tourists interviewed had already visited the country at least once, proving a high ability of fidelization of the Brazilian receptive. The reasons for that fidelity, how it works, and the final image that the foreign tourist builds of Brazil, is the focus of the present research. Carnival has been chosen as the core issue, because it is the preferred period to visit Brazil, being therefore responsible for Brazilian image abroad. We brought up the following hypotheses: 1) Carnival is a positive inductor for Brazilian tourism. It appears as Brazilian exclusivity, contributing, for the recognition of Brazil as an important tourist destination in the present world. 2) In the big majority of time barely the Carnival recognition, the Brazilian Carnival diversity is little known. In the majority of cases, regarding foreigners visiting Brazil for the first time, the only recognized Carnival is the one from Rio de Janeiro. The others, celebrated in Brazilian Northeast and country sides areas, are postponed for a second visit. The interviews with foreign tourists took place during Carnival periods in the following cities: Ouro Preto, Olinda/Recife and Rio de Janeiro. They were the main issue to delineate and analyze the image they build of Brazil and its Carnival, which is after all, one of the biggest spontaneous street festivities in the world