Linguagem visual: percepção, cognição e suportes tecnológicos

• Autor(a) principal: Campanhole, Sidney Gomes
• Data de Publicação: 2015
• Tipo de documento: Tese
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://tede2.pucsp.br/handle/handle/4733
• topic: Visualidade; Imagem; Linguagem visual; Suportes visuais; Cognição visual; Visuality; Image; Visual language; Visual support Visual cognition; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

The signs of lack of quality among the public education area, that can be noticed through researches, shown by the media speech, shared among the social media and mostly when we face people inserted in this area, it can't be credited to the teachers's efficiency, to the student's social behavior and reality or to the teaching institutions, because it demands a review of the communication processes, language production and their supports, that surround us and affect the cognition behavior, case in point, the visual area. This paper starts from studies on visual language pratices, regarding new technology supports, exactly those that make images through direct light emission and the decrease of the visual area. The quantitative and qualitative analysis was made through collected material and questionaries presented to a group of students from the public teaching area in the state of São Paulo. I chose this sample because of a pre-study and an in loco passive image production behavior, because of the predominance of narrative language as a result of teaching and learning pratices, regarding efforts on the argumentative function, specially when the educational context suggests a relation between verbal and visual aspects, the interpretation of diagrams and a filmic material, in order to qualify teaching practices. This research, after diagnosises on a week basis, kept going on from the analysis to the orientation bases, laws, acts and others, regarding teaching and learning in the state area that in a way approaches the visual cognition. In order to support the theory approached during this paper, it was used concepts from the Pieirce philosophy (semiose, hábito, percepção, memória, e as categorias cenopitagóricas) because it regards language and cognition phenomenon, which epistemological support identifies, explains and project actions, diagnostics and predictions in the visualization relation and technological supports amoung learning actions. In order to do so, it was necessary to create limits to the visual language, based on phenomenological categories in order to extract categories and create syntatic and morphologic topics inferred by Gestalt de Marx Wertheimer and the visual processes approached by the neuro science. In a conclusion, the initial fase was reapproached and the visual cognition was checked, expressed by the production of the visual language population sample. The method used to the diagnosis was research questionary, processing data considering the quantitative mode and power impact analysis of different forms of interpretation through the observation of the group behavior; it was concluded that new visualization supports insist on applying certain visual syntax topics, mobilize warning states and exponentialy value the narrative function and create social behaviors such as the virtual socialization in comparison to the formal one