Jornalismo empresarial: repensando práticas e sua função social

• Autor(a) principal: Franco, David Budeus
• Data de Publicação: 2012
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://repositorio.pucsp.br/jspui/handle/handle/33813
• topic: CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO::JORNALISMO E EDITORACAO; Jornalismo empresarial; Comunicação organizacional; Otto Groth; Business journalism; Organizational communication; Otto Groth

The survey "Business Journalism: rethinking practices and its social function" is the result of research literature, its main goal is to treat the reality of the contemporary business journalism in Brazil, and invite reflections on the practice of journalism in the companies. To this end, we sought references in history, even in the history of journalism in order to clarify the role of journalism in the midst of capitalist relations of production. The theoretical basis that supports the project is the Theory of Social Media, mainly ideas from Otto Groth. The findings allowed us to understand that the place that produces journalism, whether in newspaper companies or organizations from other sectors is not sufficient to explain the differences between the products of traditional journalism and business journalism