A curva da demanda e seu papel na institucionalização do marketing
Autor(a) principal: | |
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Data de Publicação: | 2014 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da PUC_SP |
Texto Completo: | https://tede2.pucsp.br/handle/handle/13299 |
Resumo: | The objective of this dissertation is to understand the role that the Economic Sciences, and, specially the Demand Curve popularized by the British economist Alfred Marshall, had in the process of institutionalization of the Marketing area. Marshall was one of the responsible for the institutionalization of the Economic Sciences, by the end of the XIXth century. We intend to evaluate whether the Demand Curve, one of the elements worked by Marshall in his most important book Principles of Economics vol.I (1890) was indeed present in the pioneering documents in Marketing, participating, even indirectly, in its institutionalization, too. Marketing as academic discipline appeared in the United States, in the first years of the XXth century. It was part of a strong process of professionalization in business since the so-called Second Industrial Revolution, in the second half of the XIXth century, and the emergence of the consumption society. From an eminently empirical origin, without the use of methodologies, and sometimes called distribution, the area sought, in the following years, the use of scientific principles, as a way of legitimacy, besides an improvement in its efficiency. To fulfill the objective of reaching legitimacy, a probable way would have been to incorporate principles and laws of Economics, social science that in one of its applied forms gave rise to studies in Business Administration, from which Marketing is a specialization. When we evaluate the current textbooks of Marketing, it is constant the presence of the Demand Law and its graphical mathematical derivation, the Demand Curve. Therefore, we will focus on the Demand Curve and its links with Marshall and the beginning of Marketing |
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Alfonso-Goldfarb, Ana Mariahttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K8151292J3Morici, Riccardo Vanni2016-04-28T14:16:20Z2015-01-232014-12-09Morici, Riccardo Vanni. A curva da demanda e seu papel na institucionalização do marketing. 2014. 82 f. Dissertação (Mestrado em História da Ciência) - Pontifícia Universidade Católica de São Paulo, São Paulo, 2014.https://tede2.pucsp.br/handle/handle/13299The objective of this dissertation is to understand the role that the Economic Sciences, and, specially the Demand Curve popularized by the British economist Alfred Marshall, had in the process of institutionalization of the Marketing area. Marshall was one of the responsible for the institutionalization of the Economic Sciences, by the end of the XIXth century. We intend to evaluate whether the Demand Curve, one of the elements worked by Marshall in his most important book Principles of Economics vol.I (1890) was indeed present in the pioneering documents in Marketing, participating, even indirectly, in its institutionalization, too. Marketing as academic discipline appeared in the United States, in the first years of the XXth century. It was part of a strong process of professionalization in business since the so-called Second Industrial Revolution, in the second half of the XIXth century, and the emergence of the consumption society. From an eminently empirical origin, without the use of methodologies, and sometimes called distribution, the area sought, in the following years, the use of scientific principles, as a way of legitimacy, besides an improvement in its efficiency. To fulfill the objective of reaching legitimacy, a probable way would have been to incorporate principles and laws of Economics, social science that in one of its applied forms gave rise to studies in Business Administration, from which Marketing is a specialization. When we evaluate the current textbooks of Marketing, it is constant the presence of the Demand Law and its graphical mathematical derivation, the Demand Curve. Therefore, we will focus on the Demand Curve and its links with Marshall and the beginning of MarketingO Objetivo dessa dissertação é compreender o papel que as Ciências Econômicas, e, especialmente a Curva da Demanda popularizada pelo economista britânico Alfred Marshall, tiveram no processo de institucionalização da área de Marketing. Marshall foi um dos responsáveis pela institucionalização das Ciências Econômicas no final do século XIX. Pretendemos avaliar se a Curva da Demanda, um dos elementos trabalhados por Marshall em seu livro principal Principles of Economics vol. I (1890) esteve, de fato, presente nos documentos pioneiros em Marketing, participando, ainda que indiretamente, também de sua institucionalização. O Marketing, como disciplina acadêmica, surgiu nos Estados Unidos, nos primeiros anos do século XX. Foi parte de um forte processo de profissionalização nos negócios a partir da chamada Segunda Revolução Industrial, na segunda metade do século XIX, e do surgimento da sociedade de consumo. De origem eminentemente empírica, sem o uso de metodologias e, por vezes, denominada de distribuição, a área buscou nas décadas seguintes o uso de princípios científicos como uma forma de legitimação, além de uma melhoria na sua eficiência. Para cumprir o objetivo de atingir a legitimação, um caminho provável teria sido o de incorporar princípios e leis da Economia, ciência social que em uma de suas formas aplicadas deu origem aos estudos em Administração de Empresas, da qual o Marketing é uma das especializações. Quando avaliamos os atuais livros-texto de Marketing, é constante a presença da Lei da Demanda e de sua derivação matemática gráfica, a Curva da Demanda. Dessa forma, nossa pesquisa focará a Curva da Demanda e suas ligações com Marshall e o início do Marketingapplication/pdfhttp://tede2.pucsp.br/tede/retrieve/29950/Riccardo%20Vanni%20Morici.pdf.jpgporPontifícia Universidade Católica de São PauloPrograma de Estudos Pós-Graduados em História da CiênciaPUC-SPBRHistória da CiênciaMarshallMarketingEconomiaCurva da demandaEconomicsDemand curveHistory of ScienceCNPQ::CIENCIAS HUMANAS::HISTORIA::HISTORIA DAS CIENCIASA curva da demanda e seu papel na institucionalização do marketinginfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da PUC_SPinstname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPTEXTRiccardo Vanni Morici.pdf.txtRiccardo Vanni Morici.pdf.txtExtracted texttext/plain172379https://repositorio.pucsp.br/xmlui/bitstream/handle/13299/3/Riccardo%20Vanni%20Morici.pdf.txte929dd89e30a4e0ab85685bdf651107aMD53ORIGINALRiccardo Vanni Morici.pdfapplication/pdf935106https://repositorio.pucsp.br/xmlui/bitstream/handle/13299/1/Riccardo%20Vanni%20Morici.pdfdf71b6fb476933b37f1fe62bd1f1d45eMD51THUMBNAILRiccardo Vanni Morici.pdf.jpgRiccardo Vanni Morici.pdf.jpgGenerated Thumbnailimage/jpeg1943https://repositorio.pucsp.br/xmlui/bitstream/handle/13299/2/Riccardo%20Vanni%20Morici.pdf.jpgcc73c4c239a4c332d642ba1e7c7a9fb2MD52handle/132992024-04-24 12:07:14.866oai:repositorio.pucsp.br:handle/13299Biblioteca Digital de Teses e Dissertaçõeshttps://sapientia.pucsp.br/https://sapientia.pucsp.br/oai/requestbngkatende@pucsp.br||rapassi@pucsp.bropendoar:2024-04-24T15:07:14Biblioteca Digital de Teses e Dissertações da PUC_SP - Pontifícia Universidade Católica de São Paulo (PUC-SP)false |
dc.title.por.fl_str_mv |
A curva da demanda e seu papel na institucionalização do marketing |
title |
A curva da demanda e seu papel na institucionalização do marketing |
spellingShingle |
A curva da demanda e seu papel na institucionalização do marketing Morici, Riccardo Vanni Marshall Marketing Economia Curva da demanda Economics Demand curve History of Science CNPQ::CIENCIAS HUMANAS::HISTORIA::HISTORIA DAS CIENCIAS |
title_short |
A curva da demanda e seu papel na institucionalização do marketing |
title_full |
A curva da demanda e seu papel na institucionalização do marketing |
title_fullStr |
A curva da demanda e seu papel na institucionalização do marketing |
title_full_unstemmed |
A curva da demanda e seu papel na institucionalização do marketing |
title_sort |
A curva da demanda e seu papel na institucionalização do marketing |
author |
Morici, Riccardo Vanni |
author_facet |
Morici, Riccardo Vanni |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Alfonso-Goldfarb, Ana Maria |
dc.contributor.authorLattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K8151292J3 |
dc.contributor.author.fl_str_mv |
Morici, Riccardo Vanni |
contributor_str_mv |
Alfonso-Goldfarb, Ana Maria |
dc.subject.por.fl_str_mv |
Marshall Marketing Economia Curva da demanda |
topic |
Marshall Marketing Economia Curva da demanda Economics Demand curve History of Science CNPQ::CIENCIAS HUMANAS::HISTORIA::HISTORIA DAS CIENCIAS |
dc.subject.eng.fl_str_mv |
Economics Demand curve History of Science |
dc.subject.cnpq.fl_str_mv |
CNPQ::CIENCIAS HUMANAS::HISTORIA::HISTORIA DAS CIENCIAS |
description |
The objective of this dissertation is to understand the role that the Economic Sciences, and, specially the Demand Curve popularized by the British economist Alfred Marshall, had in the process of institutionalization of the Marketing area. Marshall was one of the responsible for the institutionalization of the Economic Sciences, by the end of the XIXth century. We intend to evaluate whether the Demand Curve, one of the elements worked by Marshall in his most important book Principles of Economics vol.I (1890) was indeed present in the pioneering documents in Marketing, participating, even indirectly, in its institutionalization, too. Marketing as academic discipline appeared in the United States, in the first years of the XXth century. It was part of a strong process of professionalization in business since the so-called Second Industrial Revolution, in the second half of the XIXth century, and the emergence of the consumption society. From an eminently empirical origin, without the use of methodologies, and sometimes called distribution, the area sought, in the following years, the use of scientific principles, as a way of legitimacy, besides an improvement in its efficiency. To fulfill the objective of reaching legitimacy, a probable way would have been to incorporate principles and laws of Economics, social science that in one of its applied forms gave rise to studies in Business Administration, from which Marketing is a specialization. When we evaluate the current textbooks of Marketing, it is constant the presence of the Demand Law and its graphical mathematical derivation, the Demand Curve. Therefore, we will focus on the Demand Curve and its links with Marshall and the beginning of Marketing |
publishDate |
2014 |
dc.date.issued.fl_str_mv |
2014-12-09 |
dc.date.available.fl_str_mv |
2015-01-23 |
dc.date.accessioned.fl_str_mv |
2016-04-28T14:16:20Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/masterThesis |
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masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
Morici, Riccardo Vanni. A curva da demanda e seu papel na institucionalização do marketing. 2014. 82 f. Dissertação (Mestrado em História da Ciência) - Pontifícia Universidade Católica de São Paulo, São Paulo, 2014. |
dc.identifier.uri.fl_str_mv |
https://tede2.pucsp.br/handle/handle/13299 |
identifier_str_mv |
Morici, Riccardo Vanni. A curva da demanda e seu papel na institucionalização do marketing. 2014. 82 f. Dissertação (Mestrado em História da Ciência) - Pontifícia Universidade Católica de São Paulo, São Paulo, 2014. |
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Pontifícia Universidade Católica de São Paulo |
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Programa de Estudos Pós-Graduados em História da Ciência |
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PUC-SP |
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BR |
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História da Ciência |
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Pontifícia Universidade Católica de São Paulo |
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