Netflix o próximo passo da evolução televisiva

• Autor(a) principal: Rocha, Edson Gomes da
• Data de Publicação: 2016
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://tede2.pucsp.br/handle/handle/19348
• topic: Televisão por internet; Netflix TV; Transmissão e distribuição televisiva; Vídeo sob demanda; Transmission and distribution of video; Video on demand; CNPQ::ENGENHARIAS

This research aims to examine and analyze the evolution of the concept of linear television in the digital age and the impact that Netflix TV is provoking with Internet distribution of audiovisual content for streaming services. It intends to check how digital technology changes the transmission and distribution of video services, transforming the relationship between consumers and the traditional television industry. In this new paradigm, we have to understand how this mediation is transforming the experience and the perception of its subscribers, when media are understood as “extensions” of the body, taking also in consideration that hybridization or cross media completely changes the landscape of media industries, at times causing the extinction of these media, as in the case of the telegraph, and more recently of the music industry. Netflix took advantage of the opportunities of this new scenario, providing content in almost every screen. The television industry was slow to move in that direction. In this new scenario, we are witnessing the clash between the analog old TVs, cable and open, and new internetTVs, with Netflix as its greatest exponent and a present threat to the old linear programming model. The conclusion suggests a scenario for the emerging television and possible ways of development for this sector. Authors such as Henry Jenkins (2008), Amanda Lotz (2014), Chris Anderson (2006; 2009), Marshall McLuhan (1964/2005) e Lucia Santaella (2007) are the basis of the theoretical framework