A construção da relação “Brasil - Estados Unidos” na revista Veja

Detalhes bibliográficos
Autor(a) principal: Belmonte, Wagner Barge
Data de Publicação: 2016
Tipo de documento: Tese
Idioma: por
Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
Texto Completo: https://tede2.pucsp.br/handle/handle/19322
Resumo: This research investigates how Veja’s enunciator covers the political and economic relations between Brazil and the United States, as well as their foreign relations. Editora Abril’s magazine frequently presents the American society as a role model. Within its discourse’s nodal points, the communication contract, based on the Civita family’s business and market goals, associates Capitalism to the idea of prosperity and freedom. Even when covering conflicts and wars, the United States appear before their enemies as a powerful holder of cutting edge technologies – while those enemies have no arsenal to fight back, but still represent a threat to the West. The corpus is made of magazine covers and articles that have the bilateral relation enunciated by Veja since its first year (1968) as their subject. The research’s goal is to understand how the magazine builds, through its nodal points, the idea that the United States are a role model to inspire Brazil as a nation, be it from the political and economic point of view, or for the relationship their citizens have with the State and the established political powers. The values incorporated in the coverage are presented. Our thesis is that, besides suggesting a neocolonial model for Brazil, focused on the American society’s political and economic values, the enunciator relies on the economic liberalism’s ideological spectrum to adopt conservative and traditional positions, especially with political matters. As for the research methodology, it is based on the discourse analysis proposed by Laclau, Mouffe, Prado, Charaudeau and Žižek. For a reflection on the press as a whole, we based our studies on Fausto, Sousa Santos, Chomsky and Arbex Jr. We expect this work to contribute to and deepen the debate about how the relations between Brazil and the United States are presented, historically speaking, on the verge of the magazine’s 50th year anniversary
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spelling Prado, José Luiz Aidarhttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4273206H0Belmonte, Wagner Barge2016-11-16T11:49:42Z2016-09-22Belmonte, Wagner Barge. A construção da relação “Brasil - Estados Unidos” na revista Veja. 2016. 408 f. Tese (Doutorado em Comunicação e Semiótica) - Programa de Estudos Pós-Graduados em Comunicação e Semiótica, Pontifícia Universidade Católica de São Paulo, São Paulo, 2016.https://tede2.pucsp.br/handle/handle/19322This research investigates how Veja’s enunciator covers the political and economic relations between Brazil and the United States, as well as their foreign relations. Editora Abril’s magazine frequently presents the American society as a role model. Within its discourse’s nodal points, the communication contract, based on the Civita family’s business and market goals, associates Capitalism to the idea of prosperity and freedom. Even when covering conflicts and wars, the United States appear before their enemies as a powerful holder of cutting edge technologies – while those enemies have no arsenal to fight back, but still represent a threat to the West. The corpus is made of magazine covers and articles that have the bilateral relation enunciated by Veja since its first year (1968) as their subject. The research’s goal is to understand how the magazine builds, through its nodal points, the idea that the United States are a role model to inspire Brazil as a nation, be it from the political and economic point of view, or for the relationship their citizens have with the State and the established political powers. The values incorporated in the coverage are presented. Our thesis is that, besides suggesting a neocolonial model for Brazil, focused on the American society’s political and economic values, the enunciator relies on the economic liberalism’s ideological spectrum to adopt conservative and traditional positions, especially with political matters. As for the research methodology, it is based on the discourse analysis proposed by Laclau, Mouffe, Prado, Charaudeau and Žižek. For a reflection on the press as a whole, we based our studies on Fausto, Sousa Santos, Chomsky and Arbex Jr. We expect this work to contribute to and deepen the debate about how the relations between Brazil and the United States are presented, historically speaking, on the verge of the magazine’s 50th year anniversaryEsta pesquisa investiga como o enunciador Veja cobre a relação política, econômica e de relações externas Brasil - Estados Unidos. O título da Editora Abril apresenta com frequência a sociedade norte-americana como modelo a ser seguido. O contrato de comunicação, baseado no negócio e nos objetivos de mercado da família Civita, associa o capitalismo à ideia de prosperidade e liberdade nos pontos nodais de seu discurso. Mesmo na cobertura de conflitos e guerras, os Estados Unidos surgem como poderosos detentores de tecnologia de ponta diante de adversários que não têm arsenal para enfrentá-los, mas representam risco ao Ocidente. O corpus é composto por capas e reportagens, cujos temas são a relação bilateral enunciada por Veja desde seu primeiro ano, 1968. O objetivo da pesquisa é compreender como a revista constrói, através dos pontos nodais, a ideia de que os Estados Unidos são um referencial para inspirar o Brasil como nação, seja do ponto de vista político e econômico, seja na relação do cidadão com o Estado e com os poderes políticos constituídos. Apresentam-se os valores incorporados na cobertura. Nossa tese é a de que, além de sugerir um modelo neocolonial para o Brasil, focado nos valores políticos e econômicos da sociedade norte-americana, o enunciador se apoia no espectro ideológico do liberalismo econômico para adotar posições conservadoras e tradicionais, sobretudo politicamente. Quanto à metodologia de pesquisa, ela se baseia na análise de discurso proposta por Laclau, Mouffe, Prado, Charaudeau e Žižek. Para uma reflexão sobre a imprensa em geral, baseamo-nos em Fausto, Sousa Santos, Chomsky e Arbex Jr. A expectativa é que este trabalho contribua para aprofundar o debate sobre a forma como a relação Brasil- Estados Unidos é apresentada historicamente, às vésperas do título completar 50 anosCoordenação de Aperfeiçoamento de Pessoal de Nível Superiorapplication/pdfhttp://tede2.pucsp.br/tede/retrieve/40059/Wagner%20Barge%20Belmonte.pdf.jpgporPontifícia Universidade Católica de São PauloPrograma de Estudos Pós-Graduados em Comunicação e SemióticaPUC-SPBrasilFaculdade de Filosofia, Comunicação, Letras e ArtesVeja (Revista)Brasil - Relações exteriores - Estados Unidos -- Cobertura jornalísticaAnálise do discursoBrazil-United States relationsDiscourseCommunication contractCNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAOA construção da relação “Brasil - Estados Unidos” na revista Vejainfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesisinfo:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da PUC_SPinstname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPLICENSElicense.txtlicense.txttext/plain; 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dc.title.por.fl_str_mv A construção da relação “Brasil - Estados Unidos” na revista Veja
title A construção da relação “Brasil - Estados Unidos” na revista Veja
spellingShingle A construção da relação “Brasil - Estados Unidos” na revista Veja
Belmonte, Wagner Barge
Veja (Revista)
Brasil - Relações exteriores - Estados Unidos -- Cobertura jornalística
Análise do discurso
Brazil-United States relations
Discourse
Communication contract
CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
title_short A construção da relação “Brasil - Estados Unidos” na revista Veja
title_full A construção da relação “Brasil - Estados Unidos” na revista Veja
title_fullStr A construção da relação “Brasil - Estados Unidos” na revista Veja
title_full_unstemmed A construção da relação “Brasil - Estados Unidos” na revista Veja
title_sort A construção da relação “Brasil - Estados Unidos” na revista Veja
author Belmonte, Wagner Barge
author_facet Belmonte, Wagner Barge
author_role author
dc.contributor.advisor1.fl_str_mv Prado, José Luiz Aidar
dc.contributor.authorLattes.fl_str_mv http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4273206H0
dc.contributor.author.fl_str_mv Belmonte, Wagner Barge
contributor_str_mv Prado, José Luiz Aidar
dc.subject.por.fl_str_mv Veja (Revista)
Brasil - Relações exteriores - Estados Unidos -- Cobertura jornalística
Análise do discurso
topic Veja (Revista)
Brasil - Relações exteriores - Estados Unidos -- Cobertura jornalística
Análise do discurso
Brazil-United States relations
Discourse
Communication contract
CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
dc.subject.eng.fl_str_mv Brazil-United States relations
Discourse
Communication contract
dc.subject.cnpq.fl_str_mv CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
description This research investigates how Veja’s enunciator covers the political and economic relations between Brazil and the United States, as well as their foreign relations. Editora Abril’s magazine frequently presents the American society as a role model. Within its discourse’s nodal points, the communication contract, based on the Civita family’s business and market goals, associates Capitalism to the idea of prosperity and freedom. Even when covering conflicts and wars, the United States appear before their enemies as a powerful holder of cutting edge technologies – while those enemies have no arsenal to fight back, but still represent a threat to the West. The corpus is made of magazine covers and articles that have the bilateral relation enunciated by Veja since its first year (1968) as their subject. The research’s goal is to understand how the magazine builds, through its nodal points, the idea that the United States are a role model to inspire Brazil as a nation, be it from the political and economic point of view, or for the relationship their citizens have with the State and the established political powers. The values incorporated in the coverage are presented. Our thesis is that, besides suggesting a neocolonial model for Brazil, focused on the American society’s political and economic values, the enunciator relies on the economic liberalism’s ideological spectrum to adopt conservative and traditional positions, especially with political matters. As for the research methodology, it is based on the discourse analysis proposed by Laclau, Mouffe, Prado, Charaudeau and Žižek. For a reflection on the press as a whole, we based our studies on Fausto, Sousa Santos, Chomsky and Arbex Jr. We expect this work to contribute to and deepen the debate about how the relations between Brazil and the United States are presented, historically speaking, on the verge of the magazine’s 50th year anniversary
publishDate 2016
dc.date.accessioned.fl_str_mv 2016-11-16T11:49:42Z
dc.date.issued.fl_str_mv 2016-09-22
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dc.identifier.citation.fl_str_mv Belmonte, Wagner Barge. A construção da relação “Brasil - Estados Unidos” na revista Veja. 2016. 408 f. Tese (Doutorado em Comunicação e Semiótica) - Programa de Estudos Pós-Graduados em Comunicação e Semiótica, Pontifícia Universidade Católica de São Paulo, São Paulo, 2016.
dc.identifier.uri.fl_str_mv https://tede2.pucsp.br/handle/handle/19322
identifier_str_mv Belmonte, Wagner Barge. A construção da relação “Brasil - Estados Unidos” na revista Veja. 2016. 408 f. Tese (Doutorado em Comunicação e Semiótica) - Programa de Estudos Pós-Graduados em Comunicação e Semiótica, Pontifícia Universidade Católica de São Paulo, São Paulo, 2016.
url https://tede2.pucsp.br/handle/handle/19322
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dc.publisher.none.fl_str_mv Pontifícia Universidade Católica de São Paulo
dc.publisher.program.fl_str_mv Programa de Estudos Pós-Graduados em Comunicação e Semiótica
dc.publisher.initials.fl_str_mv PUC-SP
dc.publisher.country.fl_str_mv Brasil
dc.publisher.department.fl_str_mv Faculdade de Filosofia, Comunicação, Letras e Artes
publisher.none.fl_str_mv Pontifícia Universidade Católica de São Paulo
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