As fronteiras nos supermercados de rede: um não-lugar
Autor(a) principal: | |
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Data de Publicação: | 2009 |
Tipo de documento: | Tese |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da PUC_SP |
Texto Completo: | https://tede2.pucsp.br/handle/handle/5275 |
Resumo: | This work complies with the intent of studying, in terms of language, the contrivances used by supermarket network to establish relationships and communication with the environment around them within the atmosphere of a mixed society. We compared two establishments in the city of Curitiba, Brazil: a national network and another pertaining to an offshore network. The assumption that edges the research is that, since this kind of supermarket displays the characteristic of non communication with external ambiances - unlike a local grocery store or a market place where the service is personalized and engaging - human relations in their environment are depthless, superficial or even nonexistent. In a society that tends towards the hybridization of typical composé of Latin American cities, in which the cultural blend is evident in urban areas, the understanding of how the supermarket network deals with this multiplicity and participates in several series to raise cultural leans towards expressive contrasts. The research is exploratory and explanatory, with empirical observation supported by photographic record. The theoretical and methodological framework is based on sources developed by Latour, Canevacci, Ferrara and Rennó, leading the analysis of urban culture from the point of view of the observation of the image. The concepts of fusion of culture and cultural studies, with the metaphors generated by the same provide the mechanisms of translational identified phenomena. The procedure of analysis is enriched by the contributions of Laplantine, Nous, Martín- Barbero, Gruzinski and Pinheiro. Another significant theoretical core under analysis was obtained in systems theory, with Vieira, Uexkull and Bunge. Urban space, center and periphery, mixed borders, consumer relations and the concept of non-place comes from the theoretical constructs of Certeau, Canevacci, Santos, Ferrara, Lotman, Delgado, Silva, Bauman, Underhill, Webber and Augé. The analysis of this study envisages the fact that the supermarket networks, domestic or offshore are not related to the individual as a customer, which is contradictory in societies that tend towards the hybridization of forms, such as Latin societies. At the national supermarket under analysis, were found embedded cultural series, but in an offshore network, these elements are not valued, as happens with the external aspects of local culture. Based on the systemic point of view and cultural studies, it can be said that these environments present themselves as non-places |
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Pinheiro, Amáliohttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4794515U8Torres, Desirê Blum Menezes2016-04-26T18:18:23Z2010-01-282009-12-14Torres, Desirê Blum Menezes. As fronteiras nos supermercados de rede: um não-lugar. 2009. 136 f. Tese (Doutorado em Comunicação) - Pontifícia Universidade Católica de São Paulo, São Paulo, 2009.https://tede2.pucsp.br/handle/handle/5275This work complies with the intent of studying, in terms of language, the contrivances used by supermarket network to establish relationships and communication with the environment around them within the atmosphere of a mixed society. We compared two establishments in the city of Curitiba, Brazil: a national network and another pertaining to an offshore network. The assumption that edges the research is that, since this kind of supermarket displays the characteristic of non communication with external ambiances - unlike a local grocery store or a market place where the service is personalized and engaging - human relations in their environment are depthless, superficial or even nonexistent. In a society that tends towards the hybridization of typical composé of Latin American cities, in which the cultural blend is evident in urban areas, the understanding of how the supermarket network deals with this multiplicity and participates in several series to raise cultural leans towards expressive contrasts. The research is exploratory and explanatory, with empirical observation supported by photographic record. The theoretical and methodological framework is based on sources developed by Latour, Canevacci, Ferrara and Rennó, leading the analysis of urban culture from the point of view of the observation of the image. The concepts of fusion of culture and cultural studies, with the metaphors generated by the same provide the mechanisms of translational identified phenomena. The procedure of analysis is enriched by the contributions of Laplantine, Nous, Martín- Barbero, Gruzinski and Pinheiro. Another significant theoretical core under analysis was obtained in systems theory, with Vieira, Uexkull and Bunge. Urban space, center and periphery, mixed borders, consumer relations and the concept of non-place comes from the theoretical constructs of Certeau, Canevacci, Santos, Ferrara, Lotman, Delgado, Silva, Bauman, Underhill, Webber and Augé. The analysis of this study envisages the fact that the supermarket networks, domestic or offshore are not related to the individual as a customer, which is contradictory in societies that tend towards the hybridization of forms, such as Latin societies. At the national supermarket under analysis, were found embedded cultural series, but in an offshore network, these elements are not valued, as happens with the external aspects of local culture. Based on the systemic point of view and cultural studies, it can be said that these environments present themselves as non-placesEste trabalho tem como objetivo estudar, do ponto de vista de linguagem, o modo como os supermercados de rede estabelecem relações e se comunicam com o ambiente que os circunda, na atmosfera de uma sociedade mestiça. São comparados dois estabelecimentos na cidade de Curitiba-PR: um de rede nacional e outro de rede estrangeira. O pressuposto que norteia a investigação é o de que, em virtude de esse gênero de supermercado apresentar a característica de não se comunicar com o lado de fora diferentemente de uma mercearia de bairro ou um mercado municipal, em que o atendimento é personalizado e envolvente , as relações humanas em seu ambiente são despersonificadas, superficiais ou mesmo inexistentes. Em uma sociedade que tende à hibridização de formas típica das cidades latino-americanas, nas quais a mestiçagem cultural é manifesta nos espaços urbanos, a compreensão de como o supermercado de rede lida com essa multiplicidade e participa de várias séries culturais permite levantar contrastes expressivos. A pesquisa é de natureza exploratória e explicativa, com observação empírica sustentada no registro fotográfico. A fundamentação teóricometodológica tem base em fontes desenvolvidas por Latour, Canevacci, Ferrara e Rennó, que conduzem a análise da cultura urbana sob o ponto de vista da observação da imagem. Os conceitos de mestiçagem da cultura e os estudos culturalistas, com as metáforas a que dão origem, oferecem os mecanismos tradutórios dos fenômenos identificados. O procedimento de análise é enriquecido com as contribuições de Laplantine, Nous, Martín-Barbero, Gruzinski e Pinheiro. Outro fulcro teórico expressivo nas análises foi obtido na teoria sistêmica, com Vieira, Uexkull e Bunge. Espaço urbano, centro e periferia, fronteiras mestiças, relações de consumo e o conceito de não-lugar provêm dos construtos teóricos de Certeau, Canevacci, Santos, Ferrara, Lotman, Delgado, Silva, Bauman, Underhill, Webber e Augé. As análises deste trabalho apontam para o fato de que as redes de supermercado, nacional ou estrangeira, não se relacionam com o sujeito cliente, o que é contraditório em sociedades que tendem à hibridização de formas, como as sociedades latinas. No supermercado nacional analisado, foram encontradas séries culturais incorporadas, mas, na rede estrangeira, esses elementos não são valorizados, e sim, aspectos externos à cultura local. Com base na visão sistêmica e em estudos culturalistas, pode-se afirmar que esses ambientes apresentam-se como não lugaresCoordenação de Aperfeiçoamento de Pessoal de Nível Superiorapplication/pdfhttp://tede2.pucsp.br/tede/retrieve/13626/Desire%20Blum%20Menezes%20Torres.pdf.jpgporPontifícia Universidade Católica de São PauloPrograma de Estudos Pós-Graduados em Comunicação e SemióticaPUC-SPBRComunicaçãoSociedade mestiçaSupermercado de redeEspaço urbanoWal-Mart (Firma)Condor SupermercadosConsumo (Economia)Curitiba, Regiao Metropolitana de, PRSociologia urbana -- Curitiba, PRMixed societySupermarket networkUrban spaceCNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAOAs fronteiras nos supermercados de rede: um não-lugarinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesisinfo:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da PUC_SPinstname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPTEXTDesire Blum Menezes Torres.pdf.txtDesire Blum Menezes Torres.pdf.txtExtracted texttext/plain228840https://repositorio.pucsp.br/xmlui/bitstream/handle/5275/3/Desire%20Blum%20Menezes%20Torres.pdf.txt8ffc79107a72151bf68101a3f1f2f49fMD53ORIGINALDesire Blum Menezes Torres.pdfapplication/pdf8617965https://repositorio.pucsp.br/xmlui/bitstream/handle/5275/1/Desire%20Blum%20Menezes%20Torres.pdf700ef00066cfcc6bbe0143e8870f2557MD51THUMBNAILDesire Blum Menezes Torres.pdf.jpgDesire Blum Menezes Torres.pdf.jpgGenerated Thumbnailimage/jpeg2703https://repositorio.pucsp.br/xmlui/bitstream/handle/5275/2/Desire%20Blum%20Menezes%20Torres.pdf.jpg3d410cd552b672b722e9dbd59caa271aMD52handle/52752022-04-28 19:11:20.68oai:repositorio.pucsp.br:handle/5275Biblioteca Digital de Teses e Dissertaçõeshttps://sapientia.pucsp.br/https://sapientia.pucsp.br/oai/requestbngkatende@pucsp.br||rapassi@pucsp.bropendoar:2022-04-28T22:11:20Biblioteca Digital de Teses e Dissertações da PUC_SP - Pontifícia Universidade Católica de São Paulo (PUC-SP)false |
dc.title.por.fl_str_mv |
As fronteiras nos supermercados de rede: um não-lugar |
title |
As fronteiras nos supermercados de rede: um não-lugar |
spellingShingle |
As fronteiras nos supermercados de rede: um não-lugar Torres, Desirê Blum Menezes Sociedade mestiça Supermercado de rede Espaço urbano Wal-Mart (Firma) Condor Supermercados Consumo (Economia) Curitiba, Regiao Metropolitana de, PR Sociologia urbana -- Curitiba, PR Mixed society Supermarket network Urban space CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
title_short |
As fronteiras nos supermercados de rede: um não-lugar |
title_full |
As fronteiras nos supermercados de rede: um não-lugar |
title_fullStr |
As fronteiras nos supermercados de rede: um não-lugar |
title_full_unstemmed |
As fronteiras nos supermercados de rede: um não-lugar |
title_sort |
As fronteiras nos supermercados de rede: um não-lugar |
author |
Torres, Desirê Blum Menezes |
author_facet |
Torres, Desirê Blum Menezes |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Pinheiro, Amálio |
dc.contributor.authorLattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4794515U8 |
dc.contributor.author.fl_str_mv |
Torres, Desirê Blum Menezes |
contributor_str_mv |
Pinheiro, Amálio |
dc.subject.por.fl_str_mv |
Sociedade mestiça Supermercado de rede Espaço urbano Wal-Mart (Firma) Condor Supermercados Consumo (Economia) Curitiba, Regiao Metropolitana de, PR Sociologia urbana -- Curitiba, PR |
topic |
Sociedade mestiça Supermercado de rede Espaço urbano Wal-Mart (Firma) Condor Supermercados Consumo (Economia) Curitiba, Regiao Metropolitana de, PR Sociologia urbana -- Curitiba, PR Mixed society Supermarket network Urban space CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
dc.subject.eng.fl_str_mv |
Mixed society Supermarket network Urban space |
dc.subject.cnpq.fl_str_mv |
CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
description |
This work complies with the intent of studying, in terms of language, the contrivances used by supermarket network to establish relationships and communication with the environment around them within the atmosphere of a mixed society. We compared two establishments in the city of Curitiba, Brazil: a national network and another pertaining to an offshore network. The assumption that edges the research is that, since this kind of supermarket displays the characteristic of non communication with external ambiances - unlike a local grocery store or a market place where the service is personalized and engaging - human relations in their environment are depthless, superficial or even nonexistent. In a society that tends towards the hybridization of typical composé of Latin American cities, in which the cultural blend is evident in urban areas, the understanding of how the supermarket network deals with this multiplicity and participates in several series to raise cultural leans towards expressive contrasts. The research is exploratory and explanatory, with empirical observation supported by photographic record. The theoretical and methodological framework is based on sources developed by Latour, Canevacci, Ferrara and Rennó, leading the analysis of urban culture from the point of view of the observation of the image. The concepts of fusion of culture and cultural studies, with the metaphors generated by the same provide the mechanisms of translational identified phenomena. The procedure of analysis is enriched by the contributions of Laplantine, Nous, Martín- Barbero, Gruzinski and Pinheiro. Another significant theoretical core under analysis was obtained in systems theory, with Vieira, Uexkull and Bunge. Urban space, center and periphery, mixed borders, consumer relations and the concept of non-place comes from the theoretical constructs of Certeau, Canevacci, Santos, Ferrara, Lotman, Delgado, Silva, Bauman, Underhill, Webber and Augé. The analysis of this study envisages the fact that the supermarket networks, domestic or offshore are not related to the individual as a customer, which is contradictory in societies that tend towards the hybridization of forms, such as Latin societies. At the national supermarket under analysis, were found embedded cultural series, but in an offshore network, these elements are not valued, as happens with the external aspects of local culture. Based on the systemic point of view and cultural studies, it can be said that these environments present themselves as non-places |
publishDate |
2009 |
dc.date.issued.fl_str_mv |
2009-12-14 |
dc.date.available.fl_str_mv |
2010-01-28 |
dc.date.accessioned.fl_str_mv |
2016-04-26T18:18:23Z |
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info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/doctoralThesis |
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doctoralThesis |
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publishedVersion |
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Torres, Desirê Blum Menezes. As fronteiras nos supermercados de rede: um não-lugar. 2009. 136 f. Tese (Doutorado em Comunicação) - Pontifícia Universidade Católica de São Paulo, São Paulo, 2009. |
dc.identifier.uri.fl_str_mv |
https://tede2.pucsp.br/handle/handle/5275 |
identifier_str_mv |
Torres, Desirê Blum Menezes. As fronteiras nos supermercados de rede: um não-lugar. 2009. 136 f. Tese (Doutorado em Comunicação) - Pontifícia Universidade Católica de São Paulo, São Paulo, 2009. |
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Pontifícia Universidade Católica de São Paulo |
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