Redefinindo a moda: a ascensão do fast fashion e o papel da Zara na era da globalização

• Autor(a) principal: Aguiar, Beatriz Zilker de
• Data de Publicação: 2024
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://repositorio.pucsp.br/jspui/handle/handle/42257
• topic: CNPQ::CIENCIAS HUMANAS::CIENCIA POLITICA::POLITICA INTERNACIONAL::RELACOES INTERNACIONAIS, BILATERAIS E MULTILATERAIS; Globalização; Fast fashion; Zara; Exploração; Globalization; Fast fashion; Zara; Exploration

The unfolding of the fast fashion industry within the context of globalization is acentral issue in critical discussions about the effects caused by multinationalcompanies in developing countries. The impacts of the fashion industry, especiallyZara's operating model, highlight how this sector contributes to a ferocious economicprocess that perpetuates exploitation and inequality, especially in relation to workingconditions in developing countries. By examining Zara, the paper seeks tounderstand the practices of the Fast Fashion industry, including its globais supplychain, its fast-track production strategy and its effects on workers and localcommunities, as well as to contribute to a broader debate on the implications ofeconomic globalization and the Fast Fashion business model.