Circulação de valores de saúde e bem-estar na mídia semanal: estudo dos percursos discursivos

• Autor(a) principal: Martins, Viviane Lima
• Data de Publicação: 2008
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://tede2.pucsp.br/handle/handle/5128
• topic: Saúde e bem-estar; Sociedade de consumo; Mídia semanal; Epoca (Revista); IstoE (Revista); Veja (Revista); Beleza; Corpo humano; Saude; Health and well-being; Society of consumption; Weekly media; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

The present research had for objective to carry through the discursive analysis of the news articles of cover of the magazines Veja, Época and IstoÉ on the subjects health and wellbeing . The choice for these subjects was made from the comment of that the after-modern society of consumption involves its values, desires, habits, likes and necessities in a scale extremely intensified. Today, one perceives that the images that transfer health and beauty, by body and mind, take space each bigger time in this society that starts to absorb such values as standards of social ascension and personal satisfaction. Moreover, the body is changeable since the birth until the aging and the consumption society does not support the marks and signals of the time in the body. The aesthetic search for perfect, the medicine longevity and sprouting new and cures for illnesses are subjects, each time more recurrent in the weekly media, characterizing, thus, an interesting object of study. The subjects had been categorized in sub-groups, in accordance with the focus of each news article, such as aesthetic beauty and, alternative medicine, remedies, treatments and prevention of illnesses, feeding, chemical dependence, behavior and science. The analyzed period sweeps all the existence of the magazines, since end of years 1960, up to 2006. As method, we will adopt the discursive analysis, with you arrive in port of the semiotics to examine the news articles, collating the respective speakers of the magazines and identifying, also, the narrative citizens and its values, beyond the thematic and figurative construction, composing specific communicative contracts between magazine and reader. Other aspects to study are made positive or negative by each periodic one the mediating function and, the values relevance thematic in the aftermodern society of the magazines