Guggenheim Bilbao: o museu franquia dez anos depois

• Autor(a) principal: Saad, Silverio Syllas
• Data de Publicação: 2007
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://tede2.pucsp.br/handle/handle/11743
• topic: Museu Guggenheim de Bilbao; Gehry, Frank O -- 1929- -- Critica e interpretacao; Museo Guggenheim Bilbao; Museus -- Aspectos sociais; Museologia; Espacos publicos; Museum Guggenheim of Bilbao; CNPQ::CIENCIAS HUMANAS::FILOSOFIA

This paper refers to the new function of the museum at the present time according to the change of its logic of functioning from the 80's to the present day. The projects of unlimited expansion of the museums with the building of seats in other countries approach their way of management of the one of the big, corporative and multinational companies. The inexhaustive search for private financing made the museums adopt new ways of corporative management, which united their public identity with the private one. Here, the name of the companies are directly associated with the high culture. The Guggenheim of Bilbao, object of this study, represents a mutinational company of american culture, but the basque people see themselves reflected in that architectural language. These two paradoxical statements show the complexity of this museum in particular. Thus, the central purpose of this study is to understand why the museum Guggenheim appears as a great representative of the logic of the consumption society