Balanced Scorecard para gestão estratégica de uma farmácia de manipulação: estudo de caso

• Autor(a) principal: Raposo Filho, Paulo Dias
• Data de Publicação: 2011
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://tede2.pucsp.br/handle/handle/1445
• topic: Farmácias de manipulação; Estratégia; Gestão; Empresas de pequeno e médio porte; Balanced Scorecard (BSC); Drugstore which produces tailored made and prescribed chemical formulas; Strategy; Management; Small and medium companies; CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::CIENCIAS CONTABEIS

The objective of this work consists of developing an appraisal system based on the premises developed by BSC, through a case study, with opinion polls and quality approach. It was proposed a generic model to set up the performance indicators in a small sized drugstore which produces tailored made and prescribed chemical formulas. In order to compose the system design, a theoretical revision was carried out, broaching some proposals commonly developed in big companies. The work developed a revision of the strategic positioning, the formulation of SWOT analysis and the obtaining of strategic map for the company.Counting on a defined profile, it was set up on this basis in an appraisal system which substantiated BSC and from it indicators for entrepreneurial performance appraisal were set up. The development of this proposed work was centralized in the company Pharmakon Farmácia de Manipulação e Homeopatia ( Pharmakon Drugstore which produces tailored made and prescribed chemical formulas and Homeopathies), which has a structure classified as a small sized company. This work developed the review of strategic positioning, formulation of SWOT analysis and the obtaining of strategic map for the company. The consequences of implementation related to the work shown, considering the limitations of generalization of study case, can be adapted to other researches, besides being a useful subside for BSC implementation in other companies classified as small or medium ones