Congruência absurda: corpomídia da metrópole comunicacional

• Autor(a) principal: Ribeiro, Sheila Canevacci
• Data de Publicação: 2014
• Tipo de documento: Tese
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://tede2.pucsp.br/handle/handle/4635
• topic: Congruência absurda; Corpomídia; Fetichismo metodológico; Metrópole comunicacional; Cultura digital; Transcomunicação; Absurd congruence; Mediabody; Methodological fetishism; Communicational metropolis; Digital culture; Transcommunication; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

Starting off from the experience crossed by digital culture, a mixture of apparently incongruent communicational elements has been proliferating in the metropolis. This is a phenomenon of communication named here as absurd congruence (AC) for conjugating odd occurrences that, being normalized and legitimized in contemporaneity, collaborate within themselves without, nevertheless, causing strangeness. The absurd congruencies (ACs) break out in unexpected and interspaced situations and locations in the communicational metropolis, fruit of the tension between communication, culture and consumption, hypertexting the verbalimage imbrications so very much accordingly to the environment that the strangeness of what they gather is not noticed. To identify the absurd congruencies , it is necessary to practice a methodology guided by a flâneur itinerancy, both in the city and online life, navigating through an interdisciplinary biographical review (Muniz Sodré), articulating four theoretical axes: a) mediabody theory (Helena Katz e Christine Greiner); b) methodological fetishism (Massimo Canevacci); c) cyber culture studies (Mcluhan, Lemos, Shirky); and d) post-colonial studies of communication (Souza Santos, Bhabha. Fanon). Treating absurd congruencies as glocal samplings promoted by the on/ offline transcodification, the objective of this research is to propose its proliferation as a cognitive symptom of the indexed subjects we are now. The hypothesis proposes AC as a communicational event of expanded authorship in diverse materializations, a mediabody of the communicational metropolis that, as it manifests itself, reveals values already present in the very communication