Selling shares in cool

Detalhes bibliográficos
Autor(a) principal: Gieve, Simon
Data de Publicação: 2018
Tipo de documento: Artigo
Idioma: eng
Título da fonte: DELTA: Documentação de Estudos em Lingüística Teórica e Aplicada
Texto Completo: https://revistas.pucsp.br/index.php/delta/article/view/37804
Resumo: In the context of globalisation of production of sports apparel and the plundering of semiotic cultural resources in the design of fashionable sportswear, this paper examines the language of the interpersonal elements of Company Annual Reports in the US sports/fashion industry, in particular the Letter to Shareholders in recent Annual Reports from Hilfiger, Nike, Polo Ralph Lauren and Reebok. In these Reports, financial reporting is increasingly being colonised by marketing discourse, and the flexible potential of the Annual Report genre is being exploited to represent companies to (potential) shareholders in a compound of the discourses of sports, business, and finance with those of globalisation, primacy, and Americanism. Globalisation for these companies is effectively presented as the outward expansion of American values into the world market.
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spelling Selling shares in coolCompany Annual ReportsGlobalisationMarketisationCritical discourse analysisIn the context of globalisation of production of sports apparel and the plundering of semiotic cultural resources in the design of fashionable sportswear, this paper examines the language of the interpersonal elements of Company Annual Reports in the US sports/fashion industry, in particular the Letter to Shareholders in recent Annual Reports from Hilfiger, Nike, Polo Ralph Lauren and Reebok. In these Reports, financial reporting is increasingly being colonised by marketing discourse, and the flexible potential of the Annual Report genre is being exploited to represent companies to (potential) shareholders in a compound of the discourses of sports, business, and finance with those of globalisation, primacy, and Americanism. Globalisation for these companies is effectively presented as the outward expansion of American values into the world market.Pontifícia Universidade Católica de São paulo2018-06-18info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.pucsp.br/index.php/delta/article/view/37804DELTA: Documentação e Estudos em Linguística Teórica e Aplicada; v. 21 n. 3 (2005): NÚMERO ESPECIAL1678-460X0102-4450reponame:DELTA: Documentação de Estudos em Lingüística Teórica e Aplicadainstname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPenghttps://revistas.pucsp.br/index.php/delta/article/view/37804/26342Copyright (c) 2018 DELTA: Documentação e Estudos em Linguística Teórica e Aplicadainfo:eu-repo/semantics/openAccessGieve, Simon2018-08-09T12:53:12Zoai:ojs.pkp.sfu.ca:article/37804Revistahttps://revistas.pucsp.br/deltaPRIhttps://revistas.pucsp.br/index.php/delta/oai||delta@pucsp.br1678-460X1678-460Xopendoar:2018-08-09T12:53:12DELTA: Documentação de Estudos em Lingüística Teórica e Aplicada - Pontifícia Universidade Católica de São Paulo (PUC-SP)false
dc.title.none.fl_str_mv Selling shares in cool
title Selling shares in cool
spellingShingle Selling shares in cool
Gieve, Simon
Company Annual Reports
Globalisation
Marketisation
Critical discourse analysis
title_short Selling shares in cool
title_full Selling shares in cool
title_fullStr Selling shares in cool
title_full_unstemmed Selling shares in cool
title_sort Selling shares in cool
author Gieve, Simon
author_facet Gieve, Simon
author_role author
dc.contributor.author.fl_str_mv Gieve, Simon
dc.subject.por.fl_str_mv Company Annual Reports
Globalisation
Marketisation
Critical discourse analysis
topic Company Annual Reports
Globalisation
Marketisation
Critical discourse analysis
description In the context of globalisation of production of sports apparel and the plundering of semiotic cultural resources in the design of fashionable sportswear, this paper examines the language of the interpersonal elements of Company Annual Reports in the US sports/fashion industry, in particular the Letter to Shareholders in recent Annual Reports from Hilfiger, Nike, Polo Ralph Lauren and Reebok. In these Reports, financial reporting is increasingly being colonised by marketing discourse, and the flexible potential of the Annual Report genre is being exploited to represent companies to (potential) shareholders in a compound of the discourses of sports, business, and finance with those of globalisation, primacy, and Americanism. Globalisation for these companies is effectively presented as the outward expansion of American values into the world market.
publishDate 2018
dc.date.none.fl_str_mv 2018-06-18
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.pucsp.br/index.php/delta/article/view/37804
url https://revistas.pucsp.br/index.php/delta/article/view/37804
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://revistas.pucsp.br/index.php/delta/article/view/37804/26342
dc.rights.driver.fl_str_mv Copyright (c) 2018 DELTA: Documentação e Estudos em Linguística Teórica e Aplicada
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 DELTA: Documentação e Estudos em Linguística Teórica e Aplicada
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Pontifícia Universidade Católica de São paulo
publisher.none.fl_str_mv Pontifícia Universidade Católica de São paulo
dc.source.none.fl_str_mv DELTA: Documentação e Estudos em Linguística Teórica e Aplicada; v. 21 n. 3 (2005): NÚMERO ESPECIAL
1678-460X
0102-4450
reponame:DELTA: Documentação de Estudos em Lingüística Teórica e Aplicada
instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron:PUC_SP
instname_str Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron_str PUC_SP
institution PUC_SP
reponame_str DELTA: Documentação de Estudos em Lingüística Teórica e Aplicada
collection DELTA: Documentação de Estudos em Lingüística Teórica e Aplicada
repository.name.fl_str_mv DELTA: Documentação de Estudos em Lingüística Teórica e Aplicada - Pontifícia Universidade Católica de São Paulo (PUC-SP)
repository.mail.fl_str_mv ||delta@pucsp.br
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