Trending topics’ ability to guide the debate: the agenda setting of the algorithm

Detalhes bibliográficos
Autor(a) principal: Araujo, Rafael de Paula Aguiar
Data de Publicação: 2023
Outros Autores: Silva, Igor Fediczko
Tipo de documento: Artigo
Idioma: por
Título da fonte: Cadernos Metrópole (Online)
Texto Completo: https://revistas.pucsp.br/index.php/metropole/article/view/56623
Resumo: The social media algorithm works with a complex artificial intelligence system to create a timeline that keeps users in front of the screen. Through topics that become trends, the algorithm guides the public debate by means of a logic: the topics appear, most of the time, on Twitter, in accounts of politicians, journalists or influencers, and migrate to other networks. Considering the possibility of artificially producing trend topics on Twitter by using robots, the debates that are generated may represent an imbalance in the political system. Based on bibliographical research and document analysis, this article reflects on the way in which certain technological procedures can directly influence the formation of public opinion.
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spelling Trending topics’ ability to guide the debate: the agenda setting of the algorithmA capacidade dos trending topics em pautar o debate: agenda setting do algoritmoalgorithmtrending topicsTwitternetworksdiscoursealgoritmotrending topicsTwitterredesdiscursoThe social media algorithm works with a complex artificial intelligence system to create a timeline that keeps users in front of the screen. Through topics that become trends, the algorithm guides the public debate by means of a logic: the topics appear, most of the time, on Twitter, in accounts of politicians, journalists or influencers, and migrate to other networks. Considering the possibility of artificially producing trend topics on Twitter by using robots, the debates that are generated may represent an imbalance in the political system. Based on bibliographical research and document analysis, this article reflects on the way in which certain technological procedures can directly influence the formation of public opinion.O algoritmo das redes sociais funciona com um sistema complexo de inteligência artificial para criar uma linha de tempo que retenha usuários e garanta permanência de tela. Por meio de assuntos que viram tendência, o algoritmo pauta o debate público através de uma lógica: os temas surgem, na maioria das vezes, no Twitter, em contas de políticos, jornalistas ou influenciadores, e migram para outras redes. Considerando a possibilidade de produção artificial de trendings no Twitter, através do uso de robôs, os debates que são gerados podem representar um desequilíbrio no sistema político. Partindo de pesquisa bibliográfica e análise de documentos, este artigo faz uma reflexão sobre o modo como determinados procedimentos tecnológicos podem influenciar diretamente a formação da opinião pública.Pontifícia Universidade Católica de São Paulo2023-09-10info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.pucsp.br/index.php/metropole/article/view/5662310.1590/2236-9996.2023-5815Cadernos Metrópole; Vol. 25 No. 58 (2023): crise climática, cidades e reforma urbana; 1123-1142Cadernos Metrópole; Vol. 25 Núm. 58 (2023): crise climática, cidades e reforma urbana; 1123-1142Cadernos Metrópole; Vol. 25 No. 58 (2023): crise climática, cidades e reforma urbana; 1123-1142Cadernos Metrópole; v. 25 n. 58 (2023): crise climática, cidades e reforma urbana; 1123-11422236-99961517-2422reponame:Cadernos Metrópole (Online)instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPporhttps://revistas.pucsp.br/index.php/metropole/article/view/56623/43095Copyright (c) 2023 Rafael de Paula Aguiar Araujo, Igor Fediczko Silvahttps://creativecommons.org/licenses/by-nc-nd/4.0info:eu-repo/semantics/openAccessAraujo, Rafael de Paula AguiarSilva, Igor Fediczko2023-09-11T01:22:13Zoai:ojs.pkp.sfu.ca:article/56623Revistahttps://revistas.pucsp.br/metropolePRIhttps://old.scielo.br/oai/scielo-oai.phpcadernosmetropole@outlook.com||cadernosmetropole@outlook.com2236-99961517-2422opendoar:2023-09-11T01:22:13Cadernos Metrópole (Online) - Pontifícia Universidade Católica de São Paulo (PUC-SP)false
dc.title.none.fl_str_mv Trending topics’ ability to guide the debate: the agenda setting of the algorithm
A capacidade dos trending topics em pautar o debate: agenda setting do algoritmo
title Trending topics’ ability to guide the debate: the agenda setting of the algorithm
spellingShingle Trending topics’ ability to guide the debate: the agenda setting of the algorithm
Araujo, Rafael de Paula Aguiar
algorithm
trending topics
Twitter
networks
discourse
algoritmo
trending topics
Twitter
redes
discurso
title_short Trending topics’ ability to guide the debate: the agenda setting of the algorithm
title_full Trending topics’ ability to guide the debate: the agenda setting of the algorithm
title_fullStr Trending topics’ ability to guide the debate: the agenda setting of the algorithm
title_full_unstemmed Trending topics’ ability to guide the debate: the agenda setting of the algorithm
title_sort Trending topics’ ability to guide the debate: the agenda setting of the algorithm
author Araujo, Rafael de Paula Aguiar
author_facet Araujo, Rafael de Paula Aguiar
Silva, Igor Fediczko
author_role author
author2 Silva, Igor Fediczko
author2_role author
dc.contributor.author.fl_str_mv Araujo, Rafael de Paula Aguiar
Silva, Igor Fediczko
dc.subject.por.fl_str_mv algorithm
trending topics
Twitter
networks
discourse
algoritmo
trending topics
Twitter
redes
discurso
topic algorithm
trending topics
Twitter
networks
discourse
algoritmo
trending topics
Twitter
redes
discurso
description The social media algorithm works with a complex artificial intelligence system to create a timeline that keeps users in front of the screen. Through topics that become trends, the algorithm guides the public debate by means of a logic: the topics appear, most of the time, on Twitter, in accounts of politicians, journalists or influencers, and migrate to other networks. Considering the possibility of artificially producing trend topics on Twitter by using robots, the debates that are generated may represent an imbalance in the political system. Based on bibliographical research and document analysis, this article reflects on the way in which certain technological procedures can directly influence the formation of public opinion.
publishDate 2023
dc.date.none.fl_str_mv 2023-09-10
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.pucsp.br/index.php/metropole/article/view/56623
10.1590/2236-9996.2023-5815
url https://revistas.pucsp.br/index.php/metropole/article/view/56623
identifier_str_mv 10.1590/2236-9996.2023-5815
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.pucsp.br/index.php/metropole/article/view/56623/43095
dc.rights.driver.fl_str_mv Copyright (c) 2023 Rafael de Paula Aguiar Araujo, Igor Fediczko Silva
https://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Rafael de Paula Aguiar Araujo, Igor Fediczko Silva
https://creativecommons.org/licenses/by-nc-nd/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Pontifícia Universidade Católica de São Paulo
publisher.none.fl_str_mv Pontifícia Universidade Católica de São Paulo
dc.source.none.fl_str_mv Cadernos Metrópole; Vol. 25 No. 58 (2023): crise climática, cidades e reforma urbana; 1123-1142
Cadernos Metrópole; Vol. 25 Núm. 58 (2023): crise climática, cidades e reforma urbana; 1123-1142
Cadernos Metrópole; Vol. 25 No. 58 (2023): crise climática, cidades e reforma urbana; 1123-1142
Cadernos Metrópole; v. 25 n. 58 (2023): crise climática, cidades e reforma urbana; 1123-1142
2236-9996
1517-2422
reponame:Cadernos Metrópole (Online)
instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron:PUC_SP
instname_str Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron_str PUC_SP
institution PUC_SP
reponame_str Cadernos Metrópole (Online)
collection Cadernos Metrópole (Online)
repository.name.fl_str_mv Cadernos Metrópole (Online) - Pontifícia Universidade Católica de São Paulo (PUC-SP)
repository.mail.fl_str_mv cadernosmetropole@outlook.com||cadernosmetropole@outlook.com
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