The perception of conservatives and progressives about memes that spread disinformation in the 2020 municipal election

Detalhes bibliográficos
Autor(a) principal: Segurado, Rosemary
Data de Publicação: 2022
Outros Autores: Chicarino, Tathiana Senne, Conceição , Desirèe Luíse Lopes
Tipo de documento: Artigo
Idioma: por
Título da fonte: Cadernos Metrópole (Online)
Texto Completo: https://revistas.pucsp.br/index.php/metropole/article/view/56587
Resumo: The article aims to analyze the perception of voters in the city of São Paulo, Brazil, about two political memes containing fake data that circulated on digital networks during the 2020 election. In addition, it addresses the participants’ information consumption and fact-checking behavior. Concerning methodology, qualitative research was adopted, based on discussion groups and in-depth interviews. Through the (attitudinal) values expressed by the participants, divided into conservatives and progressives, four mechanisms that stimulated adherence to the content of the memes were identified, especially among conservatives: 1) associating it with one’s particular repertoire; 2) awakening a feeling of fear/worry; 3) having conviction about the topic; 4) lacking knowledge about the presented information.
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spelling The perception of conservatives and progressives about memes that spread disinformation in the 2020 municipal electionA percepção de conservadores e progressistas sobre memes desinformativos nas eleições 2020electiondisinformationfake newsconservativesprogressiveseleiçãodesinformaçãofake newsconservadoresprogressistasThe article aims to analyze the perception of voters in the city of São Paulo, Brazil, about two political memes containing fake data that circulated on digital networks during the 2020 election. In addition, it addresses the participants’ information consumption and fact-checking behavior. Concerning methodology, qualitative research was adopted, based on discussion groups and in-depth interviews. Through the (attitudinal) values expressed by the participants, divided into conservatives and progressives, four mechanisms that stimulated adherence to the content of the memes were identified, especially among conservatives: 1) associating it with one’s particular repertoire; 2) awakening a feeling of fear/worry; 3) having conviction about the topic; 4) lacking knowledge about the presented information.Este artigo tem o objetivo de analisar a percepção das eleitoras e dos eleitores da cidade de São Paulo sobre dois memes políticos com dados falsos que circularam nas redes digitais durante as eleições 2020, também abordando a dieta informacional e o comportamento de checagem de informação dos participantes. Para a metodologia, foi adotada a pesquisa qualitativa, a partir de grupos de discussão e entrevistas em profundidade. Por meio da expressão de valores (atitudinais) evidenciados pelos participantes divididos entre conservadores e progressistas, identificaram-se quatro mecanismos que estimularam uma espécie de aderência ao conteúdo dos memes, principalmente entre conservadores: 1) associar com seu repertório particular; 2) despertar um sentimento de medo/preocupação; 3) ter convicção sobre o tema; 4) não ter conhecimento da informação exposta.Pontifícia Universidade Católica de São Paulo2022-08-22info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.pucsp.br/index.php/metropole/article/view/5658710.1590/2236-9996.2022-5508Cadernos Metrópole; Vol. 24 No. 55 (2022): as ambivalências e contradições das redes digitais no social; 1025-1049Cadernos Metrópole; Vol. 24 Núm. 55 (2022): as ambivalências e contradições das redes digitais no social; 1025-1049Cadernos Metrópole; Vol. 24 No. 55 (2022): as ambivalências e contradições das redes digitais no social; 1025-1049Cadernos Metrópole; v. 24 n. 55 (2022): as ambivalências e contradições das redes digitais no social; 1025-10492236-99961517-2422reponame:Cadernos Metrópole (Online)instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPporhttps://revistas.pucsp.br/index.php/metropole/article/view/56587/40325Copyright (c) 2022 Rosemary Segurado, Tathiana Senne Chicarino, Desirèe Luíse Lopes Conceição https://creativecommons.org/licenses/by-nc-nd/4.0info:eu-repo/semantics/openAccessSegurado, RosemaryChicarino, Tathiana SenneConceição , Desirèe Luíse Lopes2022-08-22T03:05:31Zoai:ojs.pkp.sfu.ca:article/56587Revistahttps://revistas.pucsp.br/metropolePRIhttps://old.scielo.br/oai/scielo-oai.phpcadernosmetropole@outlook.com||cadernosmetropole@outlook.com2236-99961517-2422opendoar:2022-08-22T03:05:31Cadernos Metrópole (Online) - Pontifícia Universidade Católica de São Paulo (PUC-SP)false
dc.title.none.fl_str_mv The perception of conservatives and progressives about memes that spread disinformation in the 2020 municipal election
A percepção de conservadores e progressistas sobre memes desinformativos nas eleições 2020
title The perception of conservatives and progressives about memes that spread disinformation in the 2020 municipal election
spellingShingle The perception of conservatives and progressives about memes that spread disinformation in the 2020 municipal election
Segurado, Rosemary
election
disinformation
fake news
conservatives
progressives
eleição
desinformação
fake news
conservadores
progressistas
title_short The perception of conservatives and progressives about memes that spread disinformation in the 2020 municipal election
title_full The perception of conservatives and progressives about memes that spread disinformation in the 2020 municipal election
title_fullStr The perception of conservatives and progressives about memes that spread disinformation in the 2020 municipal election
title_full_unstemmed The perception of conservatives and progressives about memes that spread disinformation in the 2020 municipal election
title_sort The perception of conservatives and progressives about memes that spread disinformation in the 2020 municipal election
author Segurado, Rosemary
author_facet Segurado, Rosemary
Chicarino, Tathiana Senne
Conceição , Desirèe Luíse Lopes
author_role author
author2 Chicarino, Tathiana Senne
Conceição , Desirèe Luíse Lopes
author2_role author
author
dc.contributor.author.fl_str_mv Segurado, Rosemary
Chicarino, Tathiana Senne
Conceição , Desirèe Luíse Lopes
dc.subject.por.fl_str_mv election
disinformation
fake news
conservatives
progressives
eleição
desinformação
fake news
conservadores
progressistas
topic election
disinformation
fake news
conservatives
progressives
eleição
desinformação
fake news
conservadores
progressistas
description The article aims to analyze the perception of voters in the city of São Paulo, Brazil, about two political memes containing fake data that circulated on digital networks during the 2020 election. In addition, it addresses the participants’ information consumption and fact-checking behavior. Concerning methodology, qualitative research was adopted, based on discussion groups and in-depth interviews. Through the (attitudinal) values expressed by the participants, divided into conservatives and progressives, four mechanisms that stimulated adherence to the content of the memes were identified, especially among conservatives: 1) associating it with one’s particular repertoire; 2) awakening a feeling of fear/worry; 3) having conviction about the topic; 4) lacking knowledge about the presented information.
publishDate 2022
dc.date.none.fl_str_mv 2022-08-22
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.pucsp.br/index.php/metropole/article/view/56587
10.1590/2236-9996.2022-5508
url https://revistas.pucsp.br/index.php/metropole/article/view/56587
identifier_str_mv 10.1590/2236-9996.2022-5508
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.pucsp.br/index.php/metropole/article/view/56587/40325
dc.rights.driver.fl_str_mv Copyright (c) 2022 Rosemary Segurado, Tathiana Senne Chicarino, Desirèe Luíse Lopes Conceição
https://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Rosemary Segurado, Tathiana Senne Chicarino, Desirèe Luíse Lopes Conceição
https://creativecommons.org/licenses/by-nc-nd/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Pontifícia Universidade Católica de São Paulo
publisher.none.fl_str_mv Pontifícia Universidade Católica de São Paulo
dc.source.none.fl_str_mv Cadernos Metrópole; Vol. 24 No. 55 (2022): as ambivalências e contradições das redes digitais no social; 1025-1049
Cadernos Metrópole; Vol. 24 Núm. 55 (2022): as ambivalências e contradições das redes digitais no social; 1025-1049
Cadernos Metrópole; Vol. 24 No. 55 (2022): as ambivalências e contradições das redes digitais no social; 1025-1049
Cadernos Metrópole; v. 24 n. 55 (2022): as ambivalências e contradições das redes digitais no social; 1025-1049
2236-9996
1517-2422
reponame:Cadernos Metrópole (Online)
instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron:PUC_SP
instname_str Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron_str PUC_SP
institution PUC_SP
reponame_str Cadernos Metrópole (Online)
collection Cadernos Metrópole (Online)
repository.name.fl_str_mv Cadernos Metrópole (Online) - Pontifícia Universidade Católica de São Paulo (PUC-SP)
repository.mail.fl_str_mv cadernosmetropole@outlook.com||cadernosmetropole@outlook.com
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