Ideology in space production: mega-events as diffusion agents of the (neo)liberal ideology

Detalhes bibliográficos
Autor(a) principal: Viana, Lucio Hanai Valeriano
Data de Publicação: 2019
Tipo de documento: Artigo
Idioma: por
Título da fonte: Cadernos Metrópole (Online)
Texto Completo: https://revistas.pucsp.br/index.php/metropole/article/view/2236-9996.2019-4404
Resumo: This work aims to examine the ideological aspects that permeate public policies and their relationship to urban spaces. It is based on the premise that mega-events, given their magnitude, have the potential for acting as diffusion agents of urban models. Relations of power and interests that direct the production of the urban space were analyzed to elucidate the urban characteristics associated with the accomplishment of mega-events. The work found that the strategies to hold mega-events are markedly targeted at the interests of the real estate market and are based on marketing strategies broadly represented by the neoliberal ideology.
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spelling Ideology in space production: mega-events as diffusion agents of the (neo)liberal ideologyA ideologia na produção do espaço: os megaeventos como agentes difusores da ideologia (neo)liberalmodelos urbanosmegaeventosurbanismo neoliberalurban modelsmega-eventsneoliberal urbanismThis work aims to examine the ideological aspects that permeate public policies and their relationship to urban spaces. It is based on the premise that mega-events, given their magnitude, have the potential for acting as diffusion agents of urban models. Relations of power and interests that direct the production of the urban space were analyzed to elucidate the urban characteristics associated with the accomplishment of mega-events. The work found that the strategies to hold mega-events are markedly targeted at the interests of the real estate market and are based on marketing strategies broadly represented by the neoliberal ideology.Esse trabalho tem como objetivo examinar os aspectos ideológicos que permeiam as políticas públicas e sua relação com os espaços urbanos. Para tanto, parte-se da premissa de que os megaeventos, dada a sua magnitude, possuem potencial para atuarem como agentes difusores de modelos urbanísticos. A análise das relações de poder e interesses que direcionam a produção do espaço urbano foi feita com o objetivo de elucidar as características urbanas associadas à realização de megaeventos. O trabalho constatou que as estratégias de realização de megaeventos são marcadamente voltadas aos interesses do mercado imobiliário e se apoiam em estratégias mercadológicas amplamente representadas pelo ideário neoliberal.Pontifícia Universidade Católica de São Paulo2019-04-29info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.pucsp.br/index.php/metropole/article/view/2236-9996.2019-4404Cadernos Metrópole; Vol. 21 No. 44 (2019): as metrópoles no atual padrão de expansão do capitalismo; 79-97Cadernos Metrópole; Vol. 21 Núm. 44 (2019): as metrópoles no atual padrão de expansão do capitalismo; 79-97Cadernos Metrópole; Vol. 21 No. 44 (2019): as metrópoles no atual padrão de expansão do capitalismo; 79-97Cadernos Metrópole; v. 21 n. 44 (2019): as metrópoles no atual padrão de expansão do capitalismo; 79-972236-99961517-2422reponame:Cadernos Metrópole (Online)instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPporhttps://revistas.pucsp.br/index.php/metropole/article/view/2236-9996.2019-4404/28284Copyright (c) 2019 Cadernos Metrópole.info:eu-repo/semantics/openAccessViana, Lucio Hanai Valeriano2021-05-17T20:38:43Zoai:ojs.pkp.sfu.ca:article/40432Revistahttps://revistas.pucsp.br/metropolePRIhttps://old.scielo.br/oai/scielo-oai.phpcadernosmetropole@outlook.com||cadernosmetropole@outlook.com2236-99961517-2422opendoar:2021-05-17T20:38:43Cadernos Metrópole (Online) - Pontifícia Universidade Católica de São Paulo (PUC-SP)false
dc.title.none.fl_str_mv Ideology in space production: mega-events as diffusion agents of the (neo)liberal ideology
A ideologia na produção do espaço: os megaeventos como agentes difusores da ideologia (neo)liberal
title Ideology in space production: mega-events as diffusion agents of the (neo)liberal ideology
spellingShingle Ideology in space production: mega-events as diffusion agents of the (neo)liberal ideology
Viana, Lucio Hanai Valeriano
modelos urbanos
megaeventos
urbanismo neoliberal
urban models
mega-events
neoliberal urbanism
title_short Ideology in space production: mega-events as diffusion agents of the (neo)liberal ideology
title_full Ideology in space production: mega-events as diffusion agents of the (neo)liberal ideology
title_fullStr Ideology in space production: mega-events as diffusion agents of the (neo)liberal ideology
title_full_unstemmed Ideology in space production: mega-events as diffusion agents of the (neo)liberal ideology
title_sort Ideology in space production: mega-events as diffusion agents of the (neo)liberal ideology
author Viana, Lucio Hanai Valeriano
author_facet Viana, Lucio Hanai Valeriano
author_role author
dc.contributor.author.fl_str_mv Viana, Lucio Hanai Valeriano
dc.subject.por.fl_str_mv modelos urbanos
megaeventos
urbanismo neoliberal
urban models
mega-events
neoliberal urbanism
topic modelos urbanos
megaeventos
urbanismo neoliberal
urban models
mega-events
neoliberal urbanism
description This work aims to examine the ideological aspects that permeate public policies and their relationship to urban spaces. It is based on the premise that mega-events, given their magnitude, have the potential for acting as diffusion agents of urban models. Relations of power and interests that direct the production of the urban space were analyzed to elucidate the urban characteristics associated with the accomplishment of mega-events. The work found that the strategies to hold mega-events are markedly targeted at the interests of the real estate market and are based on marketing strategies broadly represented by the neoliberal ideology.
publishDate 2019
dc.date.none.fl_str_mv 2019-04-29
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.pucsp.br/index.php/metropole/article/view/2236-9996.2019-4404
url https://revistas.pucsp.br/index.php/metropole/article/view/2236-9996.2019-4404
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.pucsp.br/index.php/metropole/article/view/2236-9996.2019-4404/28284
dc.rights.driver.fl_str_mv Copyright (c) 2019 Cadernos Metrópole.
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2019 Cadernos Metrópole.
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Pontifícia Universidade Católica de São Paulo
publisher.none.fl_str_mv Pontifícia Universidade Católica de São Paulo
dc.source.none.fl_str_mv Cadernos Metrópole; Vol. 21 No. 44 (2019): as metrópoles no atual padrão de expansão do capitalismo; 79-97
Cadernos Metrópole; Vol. 21 Núm. 44 (2019): as metrópoles no atual padrão de expansão do capitalismo; 79-97
Cadernos Metrópole; Vol. 21 No. 44 (2019): as metrópoles no atual padrão de expansão do capitalismo; 79-97
Cadernos Metrópole; v. 21 n. 44 (2019): as metrópoles no atual padrão de expansão do capitalismo; 79-97
2236-9996
1517-2422
reponame:Cadernos Metrópole (Online)
instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron:PUC_SP
instname_str Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron_str PUC_SP
institution PUC_SP
reponame_str Cadernos Metrópole (Online)
collection Cadernos Metrópole (Online)
repository.name.fl_str_mv Cadernos Metrópole (Online) - Pontifícia Universidade Católica de São Paulo (PUC-SP)
repository.mail.fl_str_mv cadernosmetropole@outlook.com||cadernosmetropole@outlook.com
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