Verbal-Visual Intertextuality: How do Multisemiotic Texts Dialogue?

Detalhes bibliográficos
Autor(a) principal: Mozdzenski, Leonardo
Data de Publicação: 2013
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Bakhtiniana
Texto Completo: https://revistas.pucsp.br/index.php/bakhtiniana/article/view/13864
Resumo: The objective of this work is to understand how multisemiotic texts interact with each other to produce meanings, observing the complex intertextual relations among genres from various artistic and/or audiovisual fields. Therefore, I initially present a brief review of the literature on intertextuality, critically discussing how leading scholars address this issue. Then I argue that it is necessary to understand intertextuality in an integral and non-discretized way through a typological continuum of relationships between verbal-visual texts. Thus, I develop a model for understanding this phenomenon by means of a graph in which two continua intertwine: the representation of intertextuality through form (Implicitness/ Explicitness) and function (Approach/ Distance of the quoted voice) assumed in communicative situations. To test the model, four music video clips of American singer Madonna were selected so we can verify how music video texts rely on other texts to build their discourses and evoked identities.
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spelling Verbal-Visual Intertextuality: How do Multisemiotic Texts Dialogue?Intertextualidade verbo-visual: como os textos multissemióticos dialogam?IntertextualidadeDialogismoTextos verbo-visuaisVideoclipeIntertextualityDialogismVerbal-Visual TextsMusic VideoThe objective of this work is to understand how multisemiotic texts interact with each other to produce meanings, observing the complex intertextual relations among genres from various artistic and/or audiovisual fields. Therefore, I initially present a brief review of the literature on intertextuality, critically discussing how leading scholars address this issue. Then I argue that it is necessary to understand intertextuality in an integral and non-discretized way through a typological continuum of relationships between verbal-visual texts. Thus, I develop a model for understanding this phenomenon by means of a graph in which two continua intertwine: the representation of intertextuality through form (Implicitness/ Explicitness) and function (Approach/ Distance of the quoted voice) assumed in communicative situations. To test the model, four music video clips of American singer Madonna were selected so we can verify how music video texts rely on other texts to build their discourses and evoked identities.O objetivo deste trabalho é compreender como os textos multissemióticos dialogam entre si para produzir sentidos, observando-se as complexas relações intertextuais instauradas entre gêneros dos diversos campos artísticos e/ou audiovisuais. Para tanto, apresento inicialmente uma breve revisão bibliográfica sobre a intertextualidade, discutindo criticamente como os principais estudiosos abordam esse tema. Em seguida, defendo que é necessário entendermos a intertextualidade de forma integral e não-discretizada através de um continuum tipológico das relações entre textos verbo-visuais. Assim, desenvolvo um modelo de compreensão desse fenômeno por meio de um gráfico em que dois contínuos se entrecruzam: a representação da intertextualidade por meio da forma (Implicitude/Explicitude) e da função (Aproximação/Distanciamento da voz citada) assumidas em situações comunicativas. Para testar o modelo, foram selecionados quatro videoclipes da cantora norte-americana Madonna, tendo por fim constatarmos de que modo os textos videoclípticos se apoiam em outros textos para construção de seus discursos e das identidades evocadas.Pontifícia Universidade Católica de São Paulo2013-11-29info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://revistas.pucsp.br/index.php/bakhtiniana/article/view/13864Bakhtiniana. Revista de Estudos do Discurso ; Vol. 8 No. 2 (2013); Port. 177-201 / Eng. 176-200Bakhtiniana. Revista de Estudos do Discurso; Vol. 8 Núm. 2 (2013); Port. 177-201 / Eng. 176-200Bakhtiniana. Revista de Estudos do Discurso; Vol. 8 No. 2 (2013); Port. 177-201 / Eng. 176-200Bakhtiniana. Revista de Estudos do Discurso; v. 8 n. 2 (2013); Port. 177-201 / Eng. 176-200Бахтиниана: Журнал дискурсивных исследований; Том 8 № 2 (2013); Port. 177-201 / Eng. 176-2002176-4573reponame:Bakhtinianainstname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPporenghttps://revistas.pucsp.br/index.php/bakhtiniana/article/view/13864/12923https://revistas.pucsp.br/index.php/bakhtiniana/article/view/13864/12924Mozdzenski, Leonardoinfo:eu-repo/semantics/openAccess2016-11-06T16:05:16Zoai:ojs.pkp.sfu.ca:article/13864Revistahttps://revistas.pucsp.br/index.php/bakhtiniana/indexPRIhttps://old.scielo.br/oai/scielo-oai.php||bakhtinianarevista@gmail.com2176-45732176-4573opendoar:2016-11-06T16:05:16Bakhtiniana - Pontifícia Universidade Católica de São Paulo (PUC-SP)false
dc.title.none.fl_str_mv Verbal-Visual Intertextuality: How do Multisemiotic Texts Dialogue?
Intertextualidade verbo-visual: como os textos multissemióticos dialogam?
title Verbal-Visual Intertextuality: How do Multisemiotic Texts Dialogue?
spellingShingle Verbal-Visual Intertextuality: How do Multisemiotic Texts Dialogue?
Mozdzenski, Leonardo
Intertextualidade
Dialogismo
Textos verbo-visuais
Videoclipe
Intertextuality
Dialogism
Verbal-Visual Texts
Music Video
title_short Verbal-Visual Intertextuality: How do Multisemiotic Texts Dialogue?
title_full Verbal-Visual Intertextuality: How do Multisemiotic Texts Dialogue?
title_fullStr Verbal-Visual Intertextuality: How do Multisemiotic Texts Dialogue?
title_full_unstemmed Verbal-Visual Intertextuality: How do Multisemiotic Texts Dialogue?
title_sort Verbal-Visual Intertextuality: How do Multisemiotic Texts Dialogue?
author Mozdzenski, Leonardo
author_facet Mozdzenski, Leonardo
author_role author
dc.contributor.author.fl_str_mv Mozdzenski, Leonardo
dc.subject.por.fl_str_mv Intertextualidade
Dialogismo
Textos verbo-visuais
Videoclipe
Intertextuality
Dialogism
Verbal-Visual Texts
Music Video
topic Intertextualidade
Dialogismo
Textos verbo-visuais
Videoclipe
Intertextuality
Dialogism
Verbal-Visual Texts
Music Video
description The objective of this work is to understand how multisemiotic texts interact with each other to produce meanings, observing the complex intertextual relations among genres from various artistic and/or audiovisual fields. Therefore, I initially present a brief review of the literature on intertextuality, critically discussing how leading scholars address this issue. Then I argue that it is necessary to understand intertextuality in an integral and non-discretized way through a typological continuum of relationships between verbal-visual texts. Thus, I develop a model for understanding this phenomenon by means of a graph in which two continua intertwine: the representation of intertextuality through form (Implicitness/ Explicitness) and function (Approach/ Distance of the quoted voice) assumed in communicative situations. To test the model, four music video clips of American singer Madonna were selected so we can verify how music video texts rely on other texts to build their discourses and evoked identities.
publishDate 2013
dc.date.none.fl_str_mv 2013-11-29
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.pucsp.br/index.php/bakhtiniana/article/view/13864
url https://revistas.pucsp.br/index.php/bakhtiniana/article/view/13864
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://revistas.pucsp.br/index.php/bakhtiniana/article/view/13864/12923
https://revistas.pucsp.br/index.php/bakhtiniana/article/view/13864/12924
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Pontifícia Universidade Católica de São Paulo
publisher.none.fl_str_mv Pontifícia Universidade Católica de São Paulo
dc.source.none.fl_str_mv Bakhtiniana. Revista de Estudos do Discurso ; Vol. 8 No. 2 (2013); Port. 177-201 / Eng. 176-200
Bakhtiniana. Revista de Estudos do Discurso; Vol. 8 Núm. 2 (2013); Port. 177-201 / Eng. 176-200
Bakhtiniana. Revista de Estudos do Discurso; Vol. 8 No. 2 (2013); Port. 177-201 / Eng. 176-200
Bakhtiniana. Revista de Estudos do Discurso; v. 8 n. 2 (2013); Port. 177-201 / Eng. 176-200
Бахтиниана: Журнал дискурсивных исследований; Том 8 № 2 (2013); Port. 177-201 / Eng. 176-200
2176-4573
reponame:Bakhtiniana
instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron:PUC_SP
instname_str Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron_str PUC_SP
institution PUC_SP
reponame_str Bakhtiniana
collection Bakhtiniana
repository.name.fl_str_mv Bakhtiniana - Pontifícia Universidade Católica de São Paulo (PUC-SP)
repository.mail.fl_str_mv ||bakhtinianarevista@gmail.com
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