Entrepreneurial culture studies in the field of communication: macropropositions, narratives, inspiration

Detalhes bibliográficos
Autor(a) principal: Casaqui, Vander
Data de Publicação: 2018
Tipo de documento: Artigo
Idioma: por
Título da fonte: Galáxia (São Paulo)
Texto Completo: https://revistas.pucsp.br/index.php/galaxia/article/view/32741
Resumo: This paper aims to situate the study of entrepreneurial culture in the field of communication, based on its problems. Therefore, we deal with the presence of the discourses related to entrepreneurship in the media scenario, as well as we approach the complex communication processes that involves the entrepreneurial activity, through the discourses of its agents and institutions. The notion of inspiration is presented as a central point to the communicational forms that organize the entrepreneurial ideology in its publicity, in a motivational and positive manner.
id PUC_SP-8_17bc928b6a62f1aa9b6f5154808d21a3
oai_identifier_str oai:ojs.pkp.sfu.ca:article/32741
network_acronym_str PUC_SP-8
network_name_str Galáxia (São Paulo)
repository_id_str
spelling Entrepreneurial culture studies in the field of communication: macropropositions, narratives, inspirationEstudos da cultura empreendedora no campo da comunicação: macroproposições, narrativas, inspiraçãocommunication and consumptionentrepreneurial culturesocial discourseinspiration.Comunicação e consumocultura empreendedoradiscurso socialinspiração.This paper aims to situate the study of entrepreneurial culture in the field of communication, based on its problems. Therefore, we deal with the presence of the discourses related to entrepreneurship in the media scenario, as well as we approach the complex communication processes that involves the entrepreneurial activity, through the discourses of its agents and institutions. The notion of inspiration is presented as a central point to the communicational forms that organize the entrepreneurial ideology in its publicity, in a motivational and positive manner. Este trabalho tem como objetivo situar o estudo da cultura empreendedora no campo da comunicação, a partir de suas problemáticas. Para tanto, tratamos da presença dos discursos relativos ao empreendedorismo no cenário midiático, assim como abordamos os processos comunicacionais complexos que envolvem a atividade empreendedora, por meio dos discursos de seus agentes e institucionalidades. A noção de inspiração é apresentada como central para as formas comunicacionais que organizam a ideologia empreendedora em sua publicização, em chave motivacional e positiva. PEPG COS-PUC-SP2018-04-06info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/vnd.openxmlformats-officedocument.wordprocessingml.documenthttps://revistas.pucsp.br/index.php/galaxia/article/view/32741Galaxia; No. 37 (2018)GALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 37 (2018)1982-2553reponame:Galáxia (São Paulo)instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPporhttps://revistas.pucsp.br/index.php/galaxia/article/view/32741/25249https://revistas.pucsp.br/index.php/galaxia/article/view/32741/36427Copyright (c) 2018 Galáxia. Revista do Programa de Pós-Graduação em Comunicação e Semiótica. ISSN 1982-2553info:eu-repo/semantics/openAccessCasaqui, Vander2018-04-16T19:25:00Zoai:ojs.pkp.sfu.ca:article/32741Revistahttps://www.pucsp.br/pos-graduacao/mestrado-e-doutorado/comunicacao-e-semioticaPRIhttps://old.scielo.br/oai/scielo-oai.phpcos@pucsp.br||aidarprado@gmail.com1982-25531519-311Xopendoar:2018-04-16T19:25Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP)false
dc.title.none.fl_str_mv Entrepreneurial culture studies in the field of communication: macropropositions, narratives, inspiration
Estudos da cultura empreendedora no campo da comunicação: macroproposições, narrativas, inspiração
title Entrepreneurial culture studies in the field of communication: macropropositions, narratives, inspiration
spellingShingle Entrepreneurial culture studies in the field of communication: macropropositions, narratives, inspiration
Casaqui, Vander
communication and consumption
entrepreneurial culture
social discourse
inspiration.
Comunicação e consumo
cultura empreendedora
discurso social
inspiração.
title_short Entrepreneurial culture studies in the field of communication: macropropositions, narratives, inspiration
title_full Entrepreneurial culture studies in the field of communication: macropropositions, narratives, inspiration
title_fullStr Entrepreneurial culture studies in the field of communication: macropropositions, narratives, inspiration
title_full_unstemmed Entrepreneurial culture studies in the field of communication: macropropositions, narratives, inspiration
title_sort Entrepreneurial culture studies in the field of communication: macropropositions, narratives, inspiration
author Casaqui, Vander
author_facet Casaqui, Vander
author_role author
dc.contributor.author.fl_str_mv Casaqui, Vander
dc.subject.por.fl_str_mv communication and consumption
entrepreneurial culture
social discourse
inspiration.
Comunicação e consumo
cultura empreendedora
discurso social
inspiração.
topic communication and consumption
entrepreneurial culture
social discourse
inspiration.
Comunicação e consumo
cultura empreendedora
discurso social
inspiração.
description This paper aims to situate the study of entrepreneurial culture in the field of communication, based on its problems. Therefore, we deal with the presence of the discourses related to entrepreneurship in the media scenario, as well as we approach the complex communication processes that involves the entrepreneurial activity, through the discourses of its agents and institutions. The notion of inspiration is presented as a central point to the communicational forms that organize the entrepreneurial ideology in its publicity, in a motivational and positive manner.
publishDate 2018
dc.date.none.fl_str_mv 2018-04-06
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.pucsp.br/index.php/galaxia/article/view/32741
url https://revistas.pucsp.br/index.php/galaxia/article/view/32741
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.pucsp.br/index.php/galaxia/article/view/32741/25249
https://revistas.pucsp.br/index.php/galaxia/article/view/32741/36427
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/vnd.openxmlformats-officedocument.wordprocessingml.document
dc.publisher.none.fl_str_mv PEPG COS-PUC-SP
publisher.none.fl_str_mv PEPG COS-PUC-SP
dc.source.none.fl_str_mv Galaxia; No. 37 (2018)
GALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 37 (2018)
1982-2553
reponame:Galáxia (São Paulo)
instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron:PUC_SP
instname_str Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron_str PUC_SP
institution PUC_SP
reponame_str Galáxia (São Paulo)
collection Galáxia (São Paulo)
repository.name.fl_str_mv Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP)
repository.mail.fl_str_mv cos@pucsp.br||aidarprado@gmail.com
_version_ 1799129331273826304

Registros relacionados