The sentimental life of commodities: the aesthetics of cuteness and its play of power in the art of Jeff Koons

Detalhes bibliográficos
Autor(a) principal: Neves, Pedro Pinheiro
Data de Publicação: 2018
Tipo de documento: Artigo
Idioma: por
Título da fonte: Galáxia (São Paulo)
Texto Completo: https://revistas.pucsp.br/index.php/galaxia/article/view/33779
Resumo: The present paper analyzes a few works by artist Jeff Koons using the vernacular aesthetic category cute. In his sculptures representing critters and toys, Koons gives formal expression to the contradictions and ambiguities of cuteness, making explicit the ambivalent feelings and longings that underpin the relationship between the consumer- spectators of late capitalism and the commodities that surround them. Re ecting on commodities and consumption – cultural consumption included – in light of the aesthetics of cuteness helps us, or so we argue, to better understand the very place of art in a globalized circuit increasingly dominated by neoliberal market logic. The work of Koons, one of the most popular and nancially successful contemporary artists, is a privileged vantage point from which to observe power shifts in the eld of visual arts. 
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spelling The sentimental life of commodities: the aesthetics of cuteness and its play of power in the art of Jeff KoonsA vida sentimental das mercadorias: a estética da “fofura” e seus jogos de poder na arte de Jeff Koonsartes visuaisestéticamercadoriaJeff Koons.visual artsaestheticscommodityJeff Koons.The present paper analyzes a few works by artist Jeff Koons using the vernacular aesthetic category cute. In his sculptures representing critters and toys, Koons gives formal expression to the contradictions and ambiguities of cuteness, making explicit the ambivalent feelings and longings that underpin the relationship between the consumer- spectators of late capitalism and the commodities that surround them. Re ecting on commodities and consumption – cultural consumption included – in light of the aesthetics of cuteness helps us, or so we argue, to better understand the very place of art in a globalized circuit increasingly dominated by neoliberal market logic. The work of Koons, one of the most popular and nancially successful contemporary artists, is a privileged vantage point from which to observe power shifts in the eld of visual arts. Este artigo analisa algumas obras do artista Jeff Koons fazendo uso da categoria estética vernacular cute (fofo, adorável em inglês). Em suas esculturas representando bichinhos e brinquedos, Koons dá expressão formal para as contradições e ambiguidades do cute, de forma a explicitar os sentimentos ambivalentes e anseios que lastreiam a relação dos sujeitos consumidores-espectadores do capitalismo tardio com as mercadorias que os circundam. Pensar a mercadoria e o consumo – cultural, inclusive – a partir da estética da fofura nos ajuda, argumentamos, a melhor entender o próprio lugar da arte em um circuito globalizado e crescentemente dominado pela lógica mercadológica neoliberal. A obra de Koons, um dos artistas contemporâneos mais populares e nanceiramente bem-sucedidos, é local privilegiado para observar as oscilações de poder no campo das artes visuais. PEPG COS-PUC-SP2018-08-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.pucsp.br/index.php/galaxia/article/view/33779Galaxia; No. 38 (2018)GALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 38 (2018)1982-2553reponame:Galáxia (São Paulo)instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPporhttps://revistas.pucsp.br/index.php/galaxia/article/view/33779/25831Copyright (c) 2018 Galáxia. Revista do Programa de Pós-Graduação em Comunicação e Semiótica. ISSN 1982-2553info:eu-repo/semantics/openAccessNeves, Pedro Pinheiro2018-08-01T19:09:04Zoai:ojs.pkp.sfu.ca:article/33779Revistahttps://www.pucsp.br/pos-graduacao/mestrado-e-doutorado/comunicacao-e-semioticaPRIhttps://old.scielo.br/oai/scielo-oai.phpcos@pucsp.br||aidarprado@gmail.com1982-25531519-311Xopendoar:2018-08-01T19:09:04Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP)false
dc.title.none.fl_str_mv The sentimental life of commodities: the aesthetics of cuteness and its play of power in the art of Jeff Koons
A vida sentimental das mercadorias: a estética da “fofura” e seus jogos de poder na arte de Jeff Koons
title The sentimental life of commodities: the aesthetics of cuteness and its play of power in the art of Jeff Koons
spellingShingle The sentimental life of commodities: the aesthetics of cuteness and its play of power in the art of Jeff Koons
Neves, Pedro Pinheiro
artes visuais
estética
mercadoria
Jeff Koons.
visual arts
aesthetics
commodity
Jeff Koons.
title_short The sentimental life of commodities: the aesthetics of cuteness and its play of power in the art of Jeff Koons
title_full The sentimental life of commodities: the aesthetics of cuteness and its play of power in the art of Jeff Koons
title_fullStr The sentimental life of commodities: the aesthetics of cuteness and its play of power in the art of Jeff Koons
title_full_unstemmed The sentimental life of commodities: the aesthetics of cuteness and its play of power in the art of Jeff Koons
title_sort The sentimental life of commodities: the aesthetics of cuteness and its play of power in the art of Jeff Koons
author Neves, Pedro Pinheiro
author_facet Neves, Pedro Pinheiro
author_role author
dc.contributor.author.fl_str_mv Neves, Pedro Pinheiro
dc.subject.por.fl_str_mv artes visuais
estética
mercadoria
Jeff Koons.
visual arts
aesthetics
commodity
Jeff Koons.
topic artes visuais
estética
mercadoria
Jeff Koons.
visual arts
aesthetics
commodity
Jeff Koons.
description The present paper analyzes a few works by artist Jeff Koons using the vernacular aesthetic category cute. In his sculptures representing critters and toys, Koons gives formal expression to the contradictions and ambiguities of cuteness, making explicit the ambivalent feelings and longings that underpin the relationship between the consumer- spectators of late capitalism and the commodities that surround them. Re ecting on commodities and consumption – cultural consumption included – in light of the aesthetics of cuteness helps us, or so we argue, to better understand the very place of art in a globalized circuit increasingly dominated by neoliberal market logic. The work of Koons, one of the most popular and nancially successful contemporary artists, is a privileged vantage point from which to observe power shifts in the eld of visual arts. 
publishDate 2018
dc.date.none.fl_str_mv 2018-08-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.pucsp.br/index.php/galaxia/article/view/33779
url https://revistas.pucsp.br/index.php/galaxia/article/view/33779
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.pucsp.br/index.php/galaxia/article/view/33779/25831
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv PEPG COS-PUC-SP
publisher.none.fl_str_mv PEPG COS-PUC-SP
dc.source.none.fl_str_mv Galaxia; No. 38 (2018)
GALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 38 (2018)
1982-2553
reponame:Galáxia (São Paulo)
instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron:PUC_SP
instname_str Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron_str PUC_SP
institution PUC_SP
reponame_str Galáxia (São Paulo)
collection Galáxia (São Paulo)
repository.name.fl_str_mv Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP)
repository.mail.fl_str_mv cos@pucsp.br||aidarprado@gmail.com
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