What means to be healthy? Between modern and contemporary advertising

Detalhes bibliográficos
Autor(a) principal: Sibilia, Paula
Data de Publicação: 2016
Outros Autores: Jorge, Marianna Ferreira
Tipo de documento: Artigo
Idioma: por
Título da fonte: Galáxia (São Paulo)
Texto Completo: https://revistas.pucsp.br/index.php/galaxia/article/view/25865
Resumo: The goal of this paper is to examine the different ways the “medicalization of life” appears in media speeches, in order to identify its implications for the production of subjectivities. The starting hypothesis is that there is a current shift in the de nitions of healthiness and normality. Besides the theoretical discussion, we proceed to the analysis of advertisements and journalistic pieces that encompass health subjects dating from the beginning of the 20th century until now. 
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spelling What means to be healthy? Between modern and contemporary advertisingO que é ser saudável? Entre publicidades modernas e contemporâneasmedicalizaçãosubjetividadesaúdedoençapublicidademedicalizationsubjectivityhealthdiseaseadvertising.The goal of this paper is to examine the different ways the “medicalization of life” appears in media speeches, in order to identify its implications for the production of subjectivities. The starting hypothesis is that there is a current shift in the de nitions of healthiness and normality. Besides the theoretical discussion, we proceed to the analysis of advertisements and journalistic pieces that encompass health subjects dating from the beginning of the 20th century until now. O objetivo deste artigo consiste em examinar os modos pelos quais se manifesta a "medicalização da vida" em discursos midiáticos, com o intuito de identificar suas implicações na produção de subjetividades. Parte-se da hipótese de que estaria ocorrendo um deslocamento nas de nições de saúde e normalidade. Além da discussão teórica, serão analisadas publicidades voltadas para a saúde – seja através de avisos comerciais ou matérias jornalísticas – desde o início do século XX até hoje. PEPG COS-PUC-SP2016-12-04info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.pucsp.br/index.php/galaxia/article/view/25865Galaxia; No. 33 (2016)GALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 33 (2016)1982-2553reponame:Galáxia (São Paulo)instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPporhttps://revistas.pucsp.br/index.php/galaxia/article/view/25865/21218Sibilia, PaulaJorge, Marianna Ferreirainfo:eu-repo/semantics/openAccess2016-12-04T14:14:10Zoai:ojs.pkp.sfu.ca:article/25865Revistahttps://www.pucsp.br/pos-graduacao/mestrado-e-doutorado/comunicacao-e-semioticaPRIhttps://old.scielo.br/oai/scielo-oai.phpcos@pucsp.br||aidarprado@gmail.com1982-25531519-311Xopendoar:2016-12-04T14:14:10Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP)false
dc.title.none.fl_str_mv What means to be healthy? Between modern and contemporary advertising
O que é ser saudável? Entre publicidades modernas e contemporâneas
title What means to be healthy? Between modern and contemporary advertising
spellingShingle What means to be healthy? Between modern and contemporary advertising
Sibilia, Paula
medicalização
subjetividade
saúde
doença
publicidade
medicalization
subjectivity
health
disease
advertising.
title_short What means to be healthy? Between modern and contemporary advertising
title_full What means to be healthy? Between modern and contemporary advertising
title_fullStr What means to be healthy? Between modern and contemporary advertising
title_full_unstemmed What means to be healthy? Between modern and contemporary advertising
title_sort What means to be healthy? Between modern and contemporary advertising
author Sibilia, Paula
author_facet Sibilia, Paula
Jorge, Marianna Ferreira
author_role author
author2 Jorge, Marianna Ferreira
author2_role author
dc.contributor.author.fl_str_mv Sibilia, Paula
Jorge, Marianna Ferreira
dc.subject.por.fl_str_mv medicalização
subjetividade
saúde
doença
publicidade
medicalization
subjectivity
health
disease
advertising.
topic medicalização
subjetividade
saúde
doença
publicidade
medicalization
subjectivity
health
disease
advertising.
description The goal of this paper is to examine the different ways the “medicalization of life” appears in media speeches, in order to identify its implications for the production of subjectivities. The starting hypothesis is that there is a current shift in the de nitions of healthiness and normality. Besides the theoretical discussion, we proceed to the analysis of advertisements and journalistic pieces that encompass health subjects dating from the beginning of the 20th century until now. 
publishDate 2016
dc.date.none.fl_str_mv 2016-12-04
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.pucsp.br/index.php/galaxia/article/view/25865
url https://revistas.pucsp.br/index.php/galaxia/article/view/25865
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.pucsp.br/index.php/galaxia/article/view/25865/21218
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv PEPG COS-PUC-SP
publisher.none.fl_str_mv PEPG COS-PUC-SP
dc.source.none.fl_str_mv Galaxia; No. 33 (2016)
GALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 33 (2016)
1982-2553
reponame:Galáxia (São Paulo)
instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron:PUC_SP
instname_str Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron_str PUC_SP
institution PUC_SP
reponame_str Galáxia (São Paulo)
collection Galáxia (São Paulo)
repository.name.fl_str_mv Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP)
repository.mail.fl_str_mv cos@pucsp.br||aidarprado@gmail.com
_version_ 1799129330888998912

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