A produção audiovisual independente do Rio Grande do Sul e a televisão por assinatura : um estudo introdutório sobre as mudanças nas dinâmicas do mercado audiovisual de Porto Alegre após implementação da Lei nº 12.485

• Autor(a) principal: Souto, Renata Pinheiro
• Data de Publicação: 2017
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_RS
• Texto Completo: http://tede2.pucrs.br/tede2/handle/tede/7453
• topic: Comunicação; Televisão por Assinatura; Produção Independente; Rio Grande do Sul; CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

The objective of this study is to map and identify the changes that occurred in the market dynamics of Porto Alegre, starting with the implementation of a new regulatory framework for pay-TV, which is Law 12.845, sanctioned in 2011, seeking to provide data for an introductory study and Descriptive of the current situation of the local audiovisual and its relations with the pay-TV market. To this end, the proposed analysis model includes independent production and pay-TV taking into account the production, distribution, exhibition, institution and market aspects of the national and regional audiovisual sector. The presentation of the national dimension of the Brazilian audiovisual was understood as necessary by this research, since it is understood that the effects occurring at the national level will be a reflection of the unfoldings occurring in the local market. In order to carry out this mapping the basis of this study was based on documental, bibliographic research and exploratory interviews with local agents. For the documentary research technique, data were used by the National Film Agency and by publications of other entities of the Sector such as Anatel, ABTA, ABPITV, SIAV and Fundacine. The bibliographies used were based on the studies of Octavio Getino, João Guilherme Barone, Luiz Gonzaga de Assis De Luca, André Gatti, Pedro Butcher, Tuio Becker, Valério Cruz Brittos, Cesar Bolaño, Nelson Hoineff and other authors who dealt with similar questions. Finally, the interviews were used with the local market agents, essencial material to understand the most varied views and opinions on the same subject: the developments of the SeAC law in the audiovisual market of Porto Alegre.