Events Marketing Model of Dubai Shopping Festival

Detalhes bibliográficos
Autor(a) principal: Vel, K. Prakash
Data de Publicação: 2014
Outros Autores: Suhail, Laila Mohamed, Dokhan, Amal
Tipo de documento: Artigo
Idioma: eng
por
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/12071
Resumo: Cities and places have become major destinations through taking the extra mile of creativity and offering a well-researched package of offerings through systematically planned events. One such leading example in the list of successful festivals that have earned a global reputation due to its uniqueness and creative event offerings is the Dubai Shopping Festival (DSF) in the United Arab Emirates. This paper is a case study based description of the internal and external drivers involved in planning and implementing a global event successfully and has captured the various drivers through a structured framework. The analysis serves as a good addition to the existing literature on Events Marketing.
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spelling Events Marketing Model of Dubai Shopping FestivalEvents Marketing Model of Dubai Shopping Festival: Events Marketing, Internal drivers, External DriversCities and places have become major destinations through taking the extra mile of creativity and offering a well-researched package of offerings through systematically planned events. One such leading example in the list of successful festivals that have earned a global reputation due to its uniqueness and creative event offerings is the Dubai Shopping Festival (DSF) in the United Arab Emirates. This paper is a case study based description of the internal and external drivers involved in planning and implementing a global event successfully and has captured the various drivers through a structured framework. The analysis serves as a good addition to the existing literature on Events Marketing.Cities and places have become major destinations through taking the extra mile of creativity and offering a well-researched package of offerings through systematically planned events. One such leading example in the list of successful festivals that have earned a global reputation due to its uniqueness and creative event offerings is the Dubai Shopping Festival (DSF) in the United Arab Emirates. This paper is a case study based description of the internal and external drivers involved in planning and implementing a global event successfully and has captured the various drivers through a structured framework. The analysis serves as a good addition to the existing literature on Events Marketing.Universidade Nove de Julho - Uninove2014-12-23info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1207110.5585/remark.v13i6.2811ReMark - Revista Brasileira de Marketing; v. 13, n. 6 (2014): Outubro - Dezembro; 138-1472177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMengporhttps://periodicos.uninove.br/remark/article/view/12071/5714https://periodicos.uninove.br/remark/article/view/12071/5715Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessVel, K. PrakashSuhail, Laila MohamedDokhan, Amal2019-02-19T17:42:37Zoai:https://periodicos.uninove.br:article/12071Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-02-19T17:42:37REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Events Marketing Model of Dubai Shopping Festival
Events Marketing Model of Dubai Shopping Festival
title Events Marketing Model of Dubai Shopping Festival
spellingShingle Events Marketing Model of Dubai Shopping Festival
Vel, K. Prakash
: Events Marketing, Internal drivers, External Drivers
title_short Events Marketing Model of Dubai Shopping Festival
title_full Events Marketing Model of Dubai Shopping Festival
title_fullStr Events Marketing Model of Dubai Shopping Festival
title_full_unstemmed Events Marketing Model of Dubai Shopping Festival
title_sort Events Marketing Model of Dubai Shopping Festival
author Vel, K. Prakash
author_facet Vel, K. Prakash
Suhail, Laila Mohamed
Dokhan, Amal
author_role author
author2 Suhail, Laila Mohamed
Dokhan, Amal
author2_role author
author
dc.contributor.author.fl_str_mv Vel, K. Prakash
Suhail, Laila Mohamed
Dokhan, Amal
dc.subject.por.fl_str_mv : Events Marketing, Internal drivers, External Drivers
topic : Events Marketing, Internal drivers, External Drivers
description Cities and places have become major destinations through taking the extra mile of creativity and offering a well-researched package of offerings through systematically planned events. One such leading example in the list of successful festivals that have earned a global reputation due to its uniqueness and creative event offerings is the Dubai Shopping Festival (DSF) in the United Arab Emirates. This paper is a case study based description of the internal and external drivers involved in planning and implementing a global event successfully and has captured the various drivers through a structured framework. The analysis serves as a good addition to the existing literature on Events Marketing.
publishDate 2014
dc.date.none.fl_str_mv 2014-12-23
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/12071
10.5585/remark.v13i6.2811
url https://periodicos.uninove.br/remark/article/view/12071
identifier_str_mv 10.5585/remark.v13i6.2811
dc.language.iso.fl_str_mv eng
por
language eng
por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/12071/5714
https://periodicos.uninove.br/remark/article/view/12071/5715
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 13, n. 6 (2014): Outubro - Dezembro; 138-147
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
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