VIRTUAL MARKETING: SEPARATING WHEAT AND CHAFF… INHERENT AND MANIPULATED RISKS IN THE E-COMMERCE DOI: 10.5585/remark.v8i2.2139
Autor(a) principal: | |
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Data de Publicação: | 2010 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | REMark - Revista Brasileira de Marketing |
Texto Completo: | https://periodicos.uninove.br/remark/article/view/12595 |
Resumo: | This research aimed at evaluating the inherent and manipulated risks in the e-commerce. Such study had as purpose the analysis of the need of separating these risks. Studies in the area do not separate them in general, grouping them generically. The study was an exploratory-description transversal cut in two stages. Interviews with 20 buyers of the electronic retail were done. Then, a survey was done establishing a partnership with e-bit and having the link of questionnaire sent to 2,000 Internet users registered in the data base of the firm. 692 valid questionnaires were used. The factorial analyses indicated the need for a division of the inherent and the manipulated risk, strengthening the initial theory of Bettman (1973). This research brings as a main contribution the recommendation for further investigations on the area about the importance of considering and using separately an analysis of the inherent and manipulated risks in studies about the e-commerce consumer behavior. |
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VIRTUAL MARKETING: SEPARATING WHEAT AND CHAFF… INHERENT AND MANIPULATED RISKS IN THE E-COMMERCE DOI: 10.5585/remark.v8i2.2139Marketing Virtual: Separando o Joio do Trigo... Os Riscos Inerentes e Manipulados no E-commerceInherent and Manipulated Risks; Perceived Risks; E-Commerce.Percepção de risco; riscos inerentes; riscos manipulados; varejo eletrônico.This research aimed at evaluating the inherent and manipulated risks in the e-commerce. Such study had as purpose the analysis of the need of separating these risks. Studies in the area do not separate them in general, grouping them generically. The study was an exploratory-description transversal cut in two stages. Interviews with 20 buyers of the electronic retail were done. Then, a survey was done establishing a partnership with e-bit and having the link of questionnaire sent to 2,000 Internet users registered in the data base of the firm. 692 valid questionnaires were used. The factorial analyses indicated the need for a division of the inherent and the manipulated risk, strengthening the initial theory of Bettman (1973). This research brings as a main contribution the recommendation for further investigations on the area about the importance of considering and using separately an analysis of the inherent and manipulated risks in studies about the e-commerce consumer behavior.O objetivo desta investigação foi realizar uma análise sobre os riscos inerentes e os manipulados na compra pela internet. A pesquisa teve o intuito de averiguar a necessidade de separação desses riscos, visto que, em grande parte dos estudos, não é realizada essa distinção, sendo agrupados os riscos de uma maneira geral. O estudo teve um caráter exploratório-descritivo de corte transversal, tendo sido realizado em duas etapas. Inicialmente foram conduzidas entrevistas com 20 compradores do varejo eletrônico. Posteriormente foi realizado um levantamento, em que foi estabelecida uma parceria com a E-bit, tendo o link do instrumento de coleta de dados sido enviado para 2.000 usuários cadastrados no banco de dados da instituição. Foram obtidos 692 questionários válidos. As análises fatoriais empregadas indicaram a necessidade da divisão dos riscos em inerentes e manipulados, reforçando a teoria inicial de Bettman (1973). A presente pesquisa traz, como principal contribuição, a recomendação aos futuros investigadores dessa área sobre a importância de considerar e, principalmente, empregar separadamente a análise dos riscos inerentes e a análise dos riscos manipulados em estudos do comportamento do consumidor nas compras on-line. DOI: 10.5585/remark.v8i2.2139Universidade Nove de Julho - Uninove2010-03-26info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1259510.5585/remark.v8i2.2139ReMark - Revista Brasileira de Marketing; v. 8, n. 2 (2009): julho - dezembro; 188-2132177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12595/6142Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessKovacs, Michelle HelenaFarias, Salomão Alencar deBarbosa, Maria de Lourdes AzevedoSouza, Anderson Gomes de2019-06-21T14:35:57Zoai:https://periodicos.uninove.br:article/12595Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-06-21T14:35:57REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false |
dc.title.none.fl_str_mv |
VIRTUAL MARKETING: SEPARATING WHEAT AND CHAFF… INHERENT AND MANIPULATED RISKS IN THE E-COMMERCE DOI: 10.5585/remark.v8i2.2139 Marketing Virtual: Separando o Joio do Trigo... Os Riscos Inerentes e Manipulados no E-commerce |
title |
VIRTUAL MARKETING: SEPARATING WHEAT AND CHAFF… INHERENT AND MANIPULATED RISKS IN THE E-COMMERCE DOI: 10.5585/remark.v8i2.2139 |
spellingShingle |
VIRTUAL MARKETING: SEPARATING WHEAT AND CHAFF… INHERENT AND MANIPULATED RISKS IN THE E-COMMERCE DOI: 10.5585/remark.v8i2.2139 Kovacs, Michelle Helena Inherent and Manipulated Risks; Perceived Risks; E-Commerce. Percepção de risco; riscos inerentes; riscos manipulados; varejo eletrônico. |
title_short |
VIRTUAL MARKETING: SEPARATING WHEAT AND CHAFF… INHERENT AND MANIPULATED RISKS IN THE E-COMMERCE DOI: 10.5585/remark.v8i2.2139 |
title_full |
VIRTUAL MARKETING: SEPARATING WHEAT AND CHAFF… INHERENT AND MANIPULATED RISKS IN THE E-COMMERCE DOI: 10.5585/remark.v8i2.2139 |
title_fullStr |
VIRTUAL MARKETING: SEPARATING WHEAT AND CHAFF… INHERENT AND MANIPULATED RISKS IN THE E-COMMERCE DOI: 10.5585/remark.v8i2.2139 |
title_full_unstemmed |
VIRTUAL MARKETING: SEPARATING WHEAT AND CHAFF… INHERENT AND MANIPULATED RISKS IN THE E-COMMERCE DOI: 10.5585/remark.v8i2.2139 |
title_sort |
VIRTUAL MARKETING: SEPARATING WHEAT AND CHAFF… INHERENT AND MANIPULATED RISKS IN THE E-COMMERCE DOI: 10.5585/remark.v8i2.2139 |
author |
Kovacs, Michelle Helena |
author_facet |
Kovacs, Michelle Helena Farias, Salomão Alencar de Barbosa, Maria de Lourdes Azevedo Souza, Anderson Gomes de |
author_role |
author |
author2 |
Farias, Salomão Alencar de Barbosa, Maria de Lourdes Azevedo Souza, Anderson Gomes de |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Kovacs, Michelle Helena Farias, Salomão Alencar de Barbosa, Maria de Lourdes Azevedo Souza, Anderson Gomes de |
dc.subject.por.fl_str_mv |
Inherent and Manipulated Risks; Perceived Risks; E-Commerce. Percepção de risco; riscos inerentes; riscos manipulados; varejo eletrônico. |
topic |
Inherent and Manipulated Risks; Perceived Risks; E-Commerce. Percepção de risco; riscos inerentes; riscos manipulados; varejo eletrônico. |
description |
This research aimed at evaluating the inherent and manipulated risks in the e-commerce. Such study had as purpose the analysis of the need of separating these risks. Studies in the area do not separate them in general, grouping them generically. The study was an exploratory-description transversal cut in two stages. Interviews with 20 buyers of the electronic retail were done. Then, a survey was done establishing a partnership with e-bit and having the link of questionnaire sent to 2,000 Internet users registered in the data base of the firm. 692 valid questionnaires were used. The factorial analyses indicated the need for a division of the inherent and the manipulated risk, strengthening the initial theory of Bettman (1973). This research brings as a main contribution the recommendation for further investigations on the area about the importance of considering and using separately an analysis of the inherent and manipulated risks in studies about the e-commerce consumer behavior. |
publishDate |
2010 |
dc.date.none.fl_str_mv |
2010-03-26 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12595 10.5585/remark.v8i2.2139 |
url |
https://periodicos.uninove.br/remark/article/view/12595 |
identifier_str_mv |
10.5585/remark.v8i2.2139 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12595/6142 |
dc.rights.driver.fl_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
dc.source.none.fl_str_mv |
ReMark - Revista Brasileira de Marketing; v. 8, n. 2 (2009): julho - dezembro; 188-213 2177-5184 reponame:REMark - Revista Brasileira de Marketing instname:Universidade Nove de Julho (UNINOVE) instacron:RBM |
instname_str |
Universidade Nove de Julho (UNINOVE) |
instacron_str |
RBM |
institution |
RBM |
reponame_str |
REMark - Revista Brasileira de Marketing |
collection |
REMark - Revista Brasileira de Marketing |
repository.name.fl_str_mv |
REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE) |
repository.mail.fl_str_mv |
claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org |
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1799138640374267904 |