The relationship between indulgence and vanity in the consumption intention

Detalhes bibliográficos
Autor(a) principal: Ruffatto, Juliane
Data de Publicação: 2021
Outros Autores: Pauli, Jandir, Basso, Kenny
Tipo de documento: Artigo
Idioma: eng
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/17125
Resumo: Purpose - Analyze the emergence of this market based on behavioral variables, with the objective of describing the relationship between indulgence, vanity, susceptibility to interpersonal influence and the need for social belongingness with the intent of consuming male aesthetic products.Design/methodology/approach - A quantitative study was conducted, of the survey type, with male individuals. For the analysis of the data, the regression was used, based on moderation tests.Findings - The results pointing to variables indulgence and vanity as important for the formation of the studied market. Furthermore, the susceptibility to interpersonal influence and the need to belong, tested as moderating variables between indulgence and consumption intention and between vanity and consumption intention, were significant, since both weaken the relationship between the main relationships, since they are variables that refer to the collective sense, and indulgence and vanity, to the more intrinsic, subjective sense of the individual.Originality/value - This study debates the formation of intention consumption based on the Brazilian context, using a model that takes into consideration the integration between different variables established in the literature, showing how individual, cultural and symbolic factors interact in the formation of consumption intention. The data analysis reveals that the need to belong and interpersonal influence are moderating variables between indulgence and consumption intention and between vanity and consumption intention.Theoretical / methodological contributions - Validation of a theoretical model, which has occurred, with statistical and theoretical support.
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spelling The relationship between indulgence and vanity in the consumption intentionA relação entre indulgência e vaidade na intenção de consumoMercado da estética masculina; Indulgência; Vaidade; Intenção de consumoMercado da estética masculina; Indulgência; Vaidade; Intenção de consumoPurpose - Analyze the emergence of this market based on behavioral variables, with the objective of describing the relationship between indulgence, vanity, susceptibility to interpersonal influence and the need for social belongingness with the intent of consuming male aesthetic products.Design/methodology/approach - A quantitative study was conducted, of the survey type, with male individuals. For the analysis of the data, the regression was used, based on moderation tests.Findings - The results pointing to variables indulgence and vanity as important for the formation of the studied market. Furthermore, the susceptibility to interpersonal influence and the need to belong, tested as moderating variables between indulgence and consumption intention and between vanity and consumption intention, were significant, since both weaken the relationship between the main relationships, since they are variables that refer to the collective sense, and indulgence and vanity, to the more intrinsic, subjective sense of the individual.Originality/value - This study debates the formation of intention consumption based on the Brazilian context, using a model that takes into consideration the integration between different variables established in the literature, showing how individual, cultural and symbolic factors interact in the formation of consumption intention. The data analysis reveals that the need to belong and interpersonal influence are moderating variables between indulgence and consumption intention and between vanity and consumption intention.Theoretical / methodological contributions - Validation of a theoretical model, which has occurred, with statistical and theoretical support. Objetivo – Analisar a emergência do mercado da estética masculina com base em variáveis comportamentais, com o objetivo de descrever a relação entre indulgência, vaidade, suscetibilidade à influência interpessoal e a necessidade de pertencimento social com a intenção de consumir produtos estéticos masculinos.Método – Foi realizado um estudo quantitativo, do tipo survey, com indivíduos do sexo masculino. Para a análise dos dados, foi utilizada a regressão, com base em testes de moderação.Resultados – Os resultados apontam para as variáveis indulgência e vaidade como importantes para a formação do mercado da estética masculina. Além disso, a suscetibilidade à influência interpessoal e a necessidade de pertencer, testadas como variáveis moderadoras entre indulgência e intenção de consumo e entre vaidade e intenção de consumo, foram significativas, uma vez que ambas enfraquecem a relação entre os principais relacionamentos, pois são variáveis que se referem ao senso coletivo, enquanto que indulgência e vaidade, ao sentido mais intrínseco e subjetivo do indivíduo.Originalidade/valor – Este estudo discute a formação do consumo intencional com base no contexto brasileiro, utilizando um modelo que leva em consideração a integração entre diferentes variáveis estabelecidas na literatura, mostrando como os fatores individuais, culturais e simbólicos interagem na formação da intenção de consumo. A análise dos dados revela que a necessidade de pertencer e a influência interpessoal são variáveis moderadoras entre indulgência e intenção de consumo e entre vaidade e intenção de consumo.Contribuições teóricas/metodológicas – Validação de um modelo teórico, o que ocorreu com suporte estatístico e teórico. Universidade Nove de Julho - UninoveRuffatto, JulianePauli, JandirBasso, Kenny2021-07-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1712510.5585/remark.v20i3.17125ReMark - Revista Brasileira de Marketing; v. 20, n. 3 (2021): (jul./set.); 415-4362177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMenghttps://periodicos.uninove.br/remark/article/view/17125/9161Direitos autorais 2021 Revista Brasileira de Marketinghttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccess2021-08-12T18:51:50Zoai:https://periodicos.uninove.br:article/17125Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2021-08-12T18:51:50REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv The relationship between indulgence and vanity in the consumption intention
A relação entre indulgência e vaidade na intenção de consumo
title The relationship between indulgence and vanity in the consumption intention
spellingShingle The relationship between indulgence and vanity in the consumption intention
Ruffatto, Juliane
Mercado da estética masculina; Indulgência; Vaidade; Intenção de consumo
Mercado da estética masculina; Indulgência; Vaidade; Intenção de consumo
title_short The relationship between indulgence and vanity in the consumption intention
title_full The relationship between indulgence and vanity in the consumption intention
title_fullStr The relationship between indulgence and vanity in the consumption intention
title_full_unstemmed The relationship between indulgence and vanity in the consumption intention
title_sort The relationship between indulgence and vanity in the consumption intention
author Ruffatto, Juliane
author_facet Ruffatto, Juliane
Pauli, Jandir
Basso, Kenny
author_role author
author2 Pauli, Jandir
Basso, Kenny
author2_role author
author
dc.contributor.none.fl_str_mv

dc.contributor.author.fl_str_mv Ruffatto, Juliane
Pauli, Jandir
Basso, Kenny
dc.subject.por.fl_str_mv Mercado da estética masculina; Indulgência; Vaidade; Intenção de consumo
Mercado da estética masculina; Indulgência; Vaidade; Intenção de consumo
topic Mercado da estética masculina; Indulgência; Vaidade; Intenção de consumo
Mercado da estética masculina; Indulgência; Vaidade; Intenção de consumo
description Purpose - Analyze the emergence of this market based on behavioral variables, with the objective of describing the relationship between indulgence, vanity, susceptibility to interpersonal influence and the need for social belongingness with the intent of consuming male aesthetic products.Design/methodology/approach - A quantitative study was conducted, of the survey type, with male individuals. For the analysis of the data, the regression was used, based on moderation tests.Findings - The results pointing to variables indulgence and vanity as important for the formation of the studied market. Furthermore, the susceptibility to interpersonal influence and the need to belong, tested as moderating variables between indulgence and consumption intention and between vanity and consumption intention, were significant, since both weaken the relationship between the main relationships, since they are variables that refer to the collective sense, and indulgence and vanity, to the more intrinsic, subjective sense of the individual.Originality/value - This study debates the formation of intention consumption based on the Brazilian context, using a model that takes into consideration the integration between different variables established in the literature, showing how individual, cultural and symbolic factors interact in the formation of consumption intention. The data analysis reveals that the need to belong and interpersonal influence are moderating variables between indulgence and consumption intention and between vanity and consumption intention.Theoretical / methodological contributions - Validation of a theoretical model, which has occurred, with statistical and theoretical support.
publishDate 2021
dc.date.none.fl_str_mv 2021-07-28
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/17125
10.5585/remark.v20i3.17125
url https://periodicos.uninove.br/remark/article/view/17125
identifier_str_mv 10.5585/remark.v20i3.17125
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/17125/9161
dc.rights.driver.fl_str_mv Direitos autorais 2021 Revista Brasileira de Marketing
https://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2021 Revista Brasileira de Marketing
https://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 20, n. 3 (2021): (jul./set.); 415-436
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
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