Determinants of Organic Products Consumption
Autor(a) principal: | |
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Data de Publicação: | 2015 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | REMark - Revista Brasileira de Marketing |
Texto Completo: | https://periodicos.uninove.br/remark/article/view/12081 |
Resumo: | The increased environmental awareness and the growing desire for safer foods to health made the organic products category one of the most growing in the food sector. Thus, this study aimed to identify the most significant socioeconomic variables that influence the frequency of organic products consumption, and for that, it was based on a quantitative-descriptive study with a probability sample of 400 individuals, residing of the urban area of Campo Grande/MS, Brazil, responsible, alone or not, for food purchasing in family. As a tool for data collection, was used a structured questionnaire developed from socioeconomic variables and frequency of consumption of organic products. For the data analysis was performed statistical/econometric tests with the STATA 11.0 statistical software, using Multinomial Logit model (MNL), addition to verification of the explanatory variables effect on the probability of the consumption frequency levels of organic products through the Relative Risk Ratio (RRR), and was analyzed the Marginal Effect (ME) exercised by the explanatory variables in each frequency level of organic products consumption. The results showed that the explanatory variables gender, education and economic class were statistically significant in the probability of an individual belong to some of the levels of consumption (rare, occasional and frequent ) over never having consumed organic products, being higher frequency of consumption when the consumer is female, have higher education or is of higher economic class. |
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Determinants of Organic Products ConsumptionDeterminants of Organic Products ConsumptionConsumption Determinants; Organic Consumer; Socio Economic Profile; Multinomial Logit Model.Consumption Determinants; Organic Consumer; Socio Economic Profile; Multinomial Logit Model.The increased environmental awareness and the growing desire for safer foods to health made the organic products category one of the most growing in the food sector. Thus, this study aimed to identify the most significant socioeconomic variables that influence the frequency of organic products consumption, and for that, it was based on a quantitative-descriptive study with a probability sample of 400 individuals, residing of the urban area of Campo Grande/MS, Brazil, responsible, alone or not, for food purchasing in family. As a tool for data collection, was used a structured questionnaire developed from socioeconomic variables and frequency of consumption of organic products. For the data analysis was performed statistical/econometric tests with the STATA 11.0 statistical software, using Multinomial Logit model (MNL), addition to verification of the explanatory variables effect on the probability of the consumption frequency levels of organic products through the Relative Risk Ratio (RRR), and was analyzed the Marginal Effect (ME) exercised by the explanatory variables in each frequency level of organic products consumption. The results showed that the explanatory variables gender, education and economic class were statistically significant in the probability of an individual belong to some of the levels of consumption (rare, occasional and frequent ) over never having consumed organic products, being higher frequency of consumption when the consumer is female, have higher education or is of higher economic class.The increased environmental awareness and the growing desire for safer foods to health made the organic products category one of the most growing in the food sector. Thus, this study aimed to identify the most significant socioeconomic variables that influence the frequency of organic products consumption, and for that, it was based on a quantitative-descriptive study with a probability sample of 400 individuals, residing of the urban area of Campo Grande/MS, Brazil, responsible, alone or not, for food purchasing in family. As a tool for data collection, was used a structured questionnaire developed from socioeconomic variables and frequency of consumption of organic products. For the data analysis was performed statistical/econometric tests with the STATA 11.0 statistical software, using Multinomial Logit model (MNL), addition to verification of the explanatory variables effect on the probability of the consumption frequency levels of organic products through the Relative Risk Ratio (RRR), and was analyzed the Marginal Effect (ME) exercised by the explanatory variables in each frequency level of organic products consumption. The results showed that the explanatory variables gender, education and economic class were statistically significant in the probability of an individual belong to some of the levels of consumption (rare, occasional and frequent ) over never having consumed organic products, being higher frequency of consumption when the consumer is female, have higher education or is of higher economic class.Universidade Nove de Julho - Uninove2015-04-23info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1208110.5585/remark.v14i1.2780ReMark - Revista Brasileira de Marketing; v. 14, n. 1 (2015): Janeiro - Março; 122-1372177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12081/5725Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessPereira, Matheus Wemerson GomesLima-Filho, Dario de OliveiraMaciel, Wilson Ravelli Elizeude Oliveira, Danilo Moraes2019-02-19T17:42:22Zoai:https://periodicos.uninove.br:article/12081Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-02-19T17:42:22REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false |
dc.title.none.fl_str_mv |
Determinants of Organic Products Consumption Determinants of Organic Products Consumption |
title |
Determinants of Organic Products Consumption |
spellingShingle |
Determinants of Organic Products Consumption Pereira, Matheus Wemerson Gomes Consumption Determinants; Organic Consumer; Socio Economic Profile; Multinomial Logit Model. Consumption Determinants; Organic Consumer; Socio Economic Profile; Multinomial Logit Model. |
title_short |
Determinants of Organic Products Consumption |
title_full |
Determinants of Organic Products Consumption |
title_fullStr |
Determinants of Organic Products Consumption |
title_full_unstemmed |
Determinants of Organic Products Consumption |
title_sort |
Determinants of Organic Products Consumption |
author |
Pereira, Matheus Wemerson Gomes |
author_facet |
Pereira, Matheus Wemerson Gomes Lima-Filho, Dario de Oliveira Maciel, Wilson Ravelli Elizeu de Oliveira, Danilo Moraes |
author_role |
author |
author2 |
Lima-Filho, Dario de Oliveira Maciel, Wilson Ravelli Elizeu de Oliveira, Danilo Moraes |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Pereira, Matheus Wemerson Gomes Lima-Filho, Dario de Oliveira Maciel, Wilson Ravelli Elizeu de Oliveira, Danilo Moraes |
dc.subject.por.fl_str_mv |
Consumption Determinants; Organic Consumer; Socio Economic Profile; Multinomial Logit Model. Consumption Determinants; Organic Consumer; Socio Economic Profile; Multinomial Logit Model. |
topic |
Consumption Determinants; Organic Consumer; Socio Economic Profile; Multinomial Logit Model. Consumption Determinants; Organic Consumer; Socio Economic Profile; Multinomial Logit Model. |
description |
The increased environmental awareness and the growing desire for safer foods to health made the organic products category one of the most growing in the food sector. Thus, this study aimed to identify the most significant socioeconomic variables that influence the frequency of organic products consumption, and for that, it was based on a quantitative-descriptive study with a probability sample of 400 individuals, residing of the urban area of Campo Grande/MS, Brazil, responsible, alone or not, for food purchasing in family. As a tool for data collection, was used a structured questionnaire developed from socioeconomic variables and frequency of consumption of organic products. For the data analysis was performed statistical/econometric tests with the STATA 11.0 statistical software, using Multinomial Logit model (MNL), addition to verification of the explanatory variables effect on the probability of the consumption frequency levels of organic products through the Relative Risk Ratio (RRR), and was analyzed the Marginal Effect (ME) exercised by the explanatory variables in each frequency level of organic products consumption. The results showed that the explanatory variables gender, education and economic class were statistically significant in the probability of an individual belong to some of the levels of consumption (rare, occasional and frequent ) over never having consumed organic products, being higher frequency of consumption when the consumer is female, have higher education or is of higher economic class. |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015-04-23 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12081 10.5585/remark.v14i1.2780 |
url |
https://periodicos.uninove.br/remark/article/view/12081 |
identifier_str_mv |
10.5585/remark.v14i1.2780 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12081/5725 |
dc.rights.driver.fl_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
dc.source.none.fl_str_mv |
ReMark - Revista Brasileira de Marketing; v. 14, n. 1 (2015): Janeiro - Março; 122-137 2177-5184 reponame:REMark - Revista Brasileira de Marketing instname:Universidade Nove de Julho (UNINOVE) instacron:RBM |
instname_str |
Universidade Nove de Julho (UNINOVE) |
instacron_str |
RBM |
institution |
RBM |
reponame_str |
REMark - Revista Brasileira de Marketing |
collection |
REMark - Revista Brasileira de Marketing |
repository.name.fl_str_mv |
REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE) |
repository.mail.fl_str_mv |
claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org |
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1799138643054428160 |