Business Ethics: International Analysis of Codes of Ethics and Conduct
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | REMark - Revista Brasileira de Marketing |
Texto Completo: | https://periodicos.uninove.br/remark/article/view/12162 |
Resumo: | Codes of ethics and code of conduct formalize an ideal of expected behavior patterns to managers and employees of organizations, providing standards and orientation that states companies interactions with the community, through products /services, sales force, marketing communications, investments, and relationships with other stakeholders, influencing company reputation and overall Marketing performance. The objective of this study is to analyze the differences in codes of ethics of the largest companies based in Brazil and in Portugal, given their cultural and linguistic similarities. Findings show that the use of codes of ethics are more common in Brazil than in Portugal and that codes of ethics are substantially more extensive and cover a larger number of categories in Brazilian companies, reflecting the organizations mission and perception of stakeholders concerns and priorities. We conclude that ethical issues severely impact company reputation and, in a comprehensive sense, overall Marketing performance. Marketing professionals should be systematically aware of how company core values are transmitted to different audiences, including the use of code of ethics to communicate both with internal and external publics. |
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REMark - Revista Brasileira de Marketing |
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Business Ethics: International Analysis of Codes of Ethics and ConductBusiness Ethics: International Analysis of Codes of Ethics and ConductEthical Business Practice; Codes of Conduct; Business and Society; Cultural Differences; Communication.Ethical Business Practice; Codes of Conduct; Business and Society; Cultural Differences; Communication.Codes of ethics and code of conduct formalize an ideal of expected behavior patterns to managers and employees of organizations, providing standards and orientation that states companies interactions with the community, through products /services, sales force, marketing communications, investments, and relationships with other stakeholders, influencing company reputation and overall Marketing performance. The objective of this study is to analyze the differences in codes of ethics of the largest companies based in Brazil and in Portugal, given their cultural and linguistic similarities. Findings show that the use of codes of ethics are more common in Brazil than in Portugal and that codes of ethics are substantially more extensive and cover a larger number of categories in Brazilian companies, reflecting the organizations mission and perception of stakeholders concerns and priorities. We conclude that ethical issues severely impact company reputation and, in a comprehensive sense, overall Marketing performance. Marketing professionals should be systematically aware of how company core values are transmitted to different audiences, including the use of code of ethics to communicate both with internal and external publics.Codes of ethics and code of conduct formalize an ideal of expected behavior patterns to managers and employees of organizations, providing standards and orientation that states companies interactions with the community, through products /services, sales force, marketing communications, investments, and relationships with other stakeholders, influencing company reputation and overall Marketing performance. The objective of this study is to analyze the differences in codes of ethics of the largest companies based in Brazil and in Portugal, given their cultural and linguistic similarities. Findings show that the use of codes of ethics are more common in Brazil than in Portugal and that codes of ethics are substantially more extensive and cover a larger number of categories in Brazilian companies, reflecting the organizations mission and perception of stakeholders concerns and priorities. We conclude that ethical issues severely impact company reputation and, in a comprehensive sense, overall Marketing performance. Marketing professionals should be systematically aware of how company core values are transmitted to different audiences, including the use of code of ethics to communicate both with internal and external publics. Universidade Nove de Julho - Uninove2017-03-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1216210.5585/remark.v16i1.3529ReMark - Revista Brasileira de Marketing; v. 16, n. 1 (2017): Janeiro - Março; 01-152177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12162/5807Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessAndrade, JosmarHamza, Kavita MiadairaXara-Brasil, Duarte Miguek2019-02-19T17:39:16Zoai:https://periodicos.uninove.br:article/12162Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-02-19T17:39:16REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false |
dc.title.none.fl_str_mv |
Business Ethics: International Analysis of Codes of Ethics and Conduct Business Ethics: International Analysis of Codes of Ethics and Conduct |
title |
Business Ethics: International Analysis of Codes of Ethics and Conduct |
spellingShingle |
Business Ethics: International Analysis of Codes of Ethics and Conduct Andrade, Josmar Ethical Business Practice; Codes of Conduct; Business and Society; Cultural Differences; Communication. Ethical Business Practice; Codes of Conduct; Business and Society; Cultural Differences; Communication. |
title_short |
Business Ethics: International Analysis of Codes of Ethics and Conduct |
title_full |
Business Ethics: International Analysis of Codes of Ethics and Conduct |
title_fullStr |
Business Ethics: International Analysis of Codes of Ethics and Conduct |
title_full_unstemmed |
Business Ethics: International Analysis of Codes of Ethics and Conduct |
title_sort |
Business Ethics: International Analysis of Codes of Ethics and Conduct |
author |
Andrade, Josmar |
author_facet |
Andrade, Josmar Hamza, Kavita Miadaira Xara-Brasil, Duarte Miguek |
author_role |
author |
author2 |
Hamza, Kavita Miadaira Xara-Brasil, Duarte Miguek |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Andrade, Josmar Hamza, Kavita Miadaira Xara-Brasil, Duarte Miguek |
dc.subject.por.fl_str_mv |
Ethical Business Practice; Codes of Conduct; Business and Society; Cultural Differences; Communication. Ethical Business Practice; Codes of Conduct; Business and Society; Cultural Differences; Communication. |
topic |
Ethical Business Practice; Codes of Conduct; Business and Society; Cultural Differences; Communication. Ethical Business Practice; Codes of Conduct; Business and Society; Cultural Differences; Communication. |
description |
Codes of ethics and code of conduct formalize an ideal of expected behavior patterns to managers and employees of organizations, providing standards and orientation that states companies interactions with the community, through products /services, sales force, marketing communications, investments, and relationships with other stakeholders, influencing company reputation and overall Marketing performance. The objective of this study is to analyze the differences in codes of ethics of the largest companies based in Brazil and in Portugal, given their cultural and linguistic similarities. Findings show that the use of codes of ethics are more common in Brazil than in Portugal and that codes of ethics are substantially more extensive and cover a larger number of categories in Brazilian companies, reflecting the organizations mission and perception of stakeholders concerns and priorities. We conclude that ethical issues severely impact company reputation and, in a comprehensive sense, overall Marketing performance. Marketing professionals should be systematically aware of how company core values are transmitted to different audiences, including the use of code of ethics to communicate both with internal and external publics. |
publishDate |
2017 |
dc.date.none.fl_str_mv |
2017-03-30 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12162 10.5585/remark.v16i1.3529 |
url |
https://periodicos.uninove.br/remark/article/view/12162 |
identifier_str_mv |
10.5585/remark.v16i1.3529 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12162/5807 |
dc.rights.driver.fl_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
dc.source.none.fl_str_mv |
ReMark - Revista Brasileira de Marketing; v. 16, n. 1 (2017): Janeiro - Março; 01-15 2177-5184 reponame:REMark - Revista Brasileira de Marketing instname:Universidade Nove de Julho (UNINOVE) instacron:RBM |
instname_str |
Universidade Nove de Julho (UNINOVE) |
instacron_str |
RBM |
institution |
RBM |
reponame_str |
REMark - Revista Brasileira de Marketing |
collection |
REMark - Revista Brasileira de Marketing |
repository.name.fl_str_mv |
REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE) |
repository.mail.fl_str_mv |
claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org |
_version_ |
1799138642108612608 |