Business Ethics: International Analysis of Codes of Ethics and Conduct

Detalhes bibliográficos
Autor(a) principal: Andrade, Josmar
Data de Publicação: 2017
Outros Autores: Hamza, Kavita Miadaira, Xara-Brasil, Duarte Miguek
Tipo de documento: Artigo
Idioma: por
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/12162
Resumo: Codes of ethics and code of conduct formalize an ideal of expected behavior patterns to managers and employees of organizations, providing standards and orientation that states companies interactions with the community, through products /services, sales force, marketing communications, investments, and relationships with other stakeholders, influencing company reputation and overall Marketing performance. The objective of this study is to analyze the differences in codes of ethics of the largest companies based in Brazil and in Portugal, given their cultural and linguistic similarities. Findings show that the use of codes of ethics are more common in Brazil than in Portugal and that codes of ethics are substantially more extensive and cover a larger number of categories in Brazilian companies, reflecting the organizations mission and perception of stakeholders concerns and priorities. We conclude that ethical issues severely impact company reputation and, in a comprehensive sense, overall Marketing performance. Marketing professionals should be systematically aware of how company core values are transmitted to different audiences, including the use of code of ethics to communicate both with internal and external publics.
id RBM-1_578676c60bfb47c23933aa51648ceba1
oai_identifier_str oai:https://periodicos.uninove.br:article/12162
network_acronym_str RBM-1
network_name_str REMark - Revista Brasileira de Marketing
repository_id_str
spelling Business Ethics: International Analysis of Codes of Ethics and ConductBusiness Ethics: International Analysis of Codes of Ethics and ConductEthical Business Practice; Codes of Conduct; Business and Society; Cultural Differences; Communication.Ethical Business Practice; Codes of Conduct; Business and Society; Cultural Differences; Communication.Codes of ethics and code of conduct formalize an ideal of expected behavior patterns to managers and employees of organizations, providing standards and orientation that states companies interactions with the community, through products /services, sales force, marketing communications, investments, and relationships with other stakeholders, influencing company reputation and overall Marketing performance. The objective of this study is to analyze the differences in codes of ethics of the largest companies based in Brazil and in Portugal, given their cultural and linguistic similarities. Findings show that the use of codes of ethics are more common in Brazil than in Portugal and that codes of ethics are substantially more extensive and cover a larger number of categories in Brazilian companies, reflecting the organizations mission and perception of stakeholders concerns and priorities. We conclude that ethical issues severely impact company reputation and, in a comprehensive sense, overall Marketing performance. Marketing professionals should be systematically aware of how company core values are transmitted to different audiences, including the use of code of ethics to communicate both with internal and external publics.Codes of ethics and code of conduct formalize an ideal of expected behavior patterns to managers and employees of organizations, providing standards and orientation that states companies interactions with the community, through products /services, sales force, marketing communications, investments, and relationships with other stakeholders, influencing company reputation and overall Marketing performance. The objective of this study is to analyze the differences in codes of ethics of the largest companies based in Brazil and in Portugal, given their cultural and linguistic similarities. Findings show that the use of codes of ethics are more common in Brazil than in Portugal and that codes of ethics are substantially more extensive and cover a larger number of categories in Brazilian companies, reflecting the organizations mission and perception of stakeholders concerns and priorities. We conclude that ethical issues severely impact company reputation and, in a comprehensive sense, overall Marketing performance. Marketing professionals should be systematically aware of how company core values are transmitted to different audiences, including the use of code of ethics to communicate both with internal and external publics. Universidade Nove de Julho - Uninove2017-03-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1216210.5585/remark.v16i1.3529ReMark - Revista Brasileira de Marketing; v. 16, n. 1 (2017): Janeiro - Março; 01-152177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12162/5807Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessAndrade, JosmarHamza, Kavita MiadairaXara-Brasil, Duarte Miguek2019-02-19T17:39:16Zoai:https://periodicos.uninove.br:article/12162Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-02-19T17:39:16REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Business Ethics: International Analysis of Codes of Ethics and Conduct
Business Ethics: International Analysis of Codes of Ethics and Conduct
title Business Ethics: International Analysis of Codes of Ethics and Conduct
spellingShingle Business Ethics: International Analysis of Codes of Ethics and Conduct
Andrade, Josmar
Ethical Business Practice; Codes of Conduct; Business and Society; Cultural Differences; Communication.
Ethical Business Practice; Codes of Conduct; Business and Society; Cultural Differences; Communication.
title_short Business Ethics: International Analysis of Codes of Ethics and Conduct
title_full Business Ethics: International Analysis of Codes of Ethics and Conduct
title_fullStr Business Ethics: International Analysis of Codes of Ethics and Conduct
title_full_unstemmed Business Ethics: International Analysis of Codes of Ethics and Conduct
title_sort Business Ethics: International Analysis of Codes of Ethics and Conduct
author Andrade, Josmar
author_facet Andrade, Josmar
Hamza, Kavita Miadaira
Xara-Brasil, Duarte Miguek
author_role author
author2 Hamza, Kavita Miadaira
Xara-Brasil, Duarte Miguek
author2_role author
author
dc.contributor.author.fl_str_mv Andrade, Josmar
Hamza, Kavita Miadaira
Xara-Brasil, Duarte Miguek
dc.subject.por.fl_str_mv Ethical Business Practice; Codes of Conduct; Business and Society; Cultural Differences; Communication.
Ethical Business Practice; Codes of Conduct; Business and Society; Cultural Differences; Communication.
topic Ethical Business Practice; Codes of Conduct; Business and Society; Cultural Differences; Communication.
Ethical Business Practice; Codes of Conduct; Business and Society; Cultural Differences; Communication.
description Codes of ethics and code of conduct formalize an ideal of expected behavior patterns to managers and employees of organizations, providing standards and orientation that states companies interactions with the community, through products /services, sales force, marketing communications, investments, and relationships with other stakeholders, influencing company reputation and overall Marketing performance. The objective of this study is to analyze the differences in codes of ethics of the largest companies based in Brazil and in Portugal, given their cultural and linguistic similarities. Findings show that the use of codes of ethics are more common in Brazil than in Portugal and that codes of ethics are substantially more extensive and cover a larger number of categories in Brazilian companies, reflecting the organizations mission and perception of stakeholders concerns and priorities. We conclude that ethical issues severely impact company reputation and, in a comprehensive sense, overall Marketing performance. Marketing professionals should be systematically aware of how company core values are transmitted to different audiences, including the use of code of ethics to communicate both with internal and external publics.
publishDate 2017
dc.date.none.fl_str_mv 2017-03-30
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/12162
10.5585/remark.v16i1.3529
url https://periodicos.uninove.br/remark/article/view/12162
identifier_str_mv 10.5585/remark.v16i1.3529
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/12162/5807
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 16, n. 1 (2017): Janeiro - Março; 01-15
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
_version_ 1799138642108612608