The Moderating Effect of Attachment Styles (Anxiety And Avoidance) on Consumer Intention
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | REMark - Revista Brasileira de Marketing |
Texto Completo: | https://periodicos.uninove.br/remark/article/view/12153 |
Resumo: | This paper investigates firm-focused customer attachment styles relationship, rather than general or interpersonal attachment styles. We proposed a theoretical framework and analyzed the customers attachment styles and their moderating effect on happiness, commitment, loyalty, satisfaction and preference for closeness. In Study 1, we survey clients from main banks in Brazil, who evaluated their relationship with banks. In Study 2, we survey clients from insurance agent broker. The results showed that the anxiety avoidance interaction had negative association with switching intention. Second, the outcomes suggested that the anxiety avoidance interaction attenuates the main effect of all marketing variables on repurchase intention and switching intention, creating a three-way interaction. |
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oai:https://periodicos.uninove.br:article/12153 |
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REMark - Revista Brasileira de Marketing |
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The Moderating Effect of Attachment Styles (Anxiety And Avoidance) on Consumer IntentionThe Moderating Effect of Attachment Styles (Anxiety And Avoidance) on Consumer IntentionAttachment; Styles; Closeness; Anxiety; Avoidance.Attachment; Styles; Closeness; Anxiety; Avoidance.This paper investigates firm-focused customer attachment styles relationship, rather than general or interpersonal attachment styles. We proposed a theoretical framework and analyzed the customers attachment styles and their moderating effect on happiness, commitment, loyalty, satisfaction and preference for closeness. In Study 1, we survey clients from main banks in Brazil, who evaluated their relationship with banks. In Study 2, we survey clients from insurance agent broker. The results showed that the anxiety avoidance interaction had negative association with switching intention. Second, the outcomes suggested that the anxiety avoidance interaction attenuates the main effect of all marketing variables on repurchase intention and switching intention, creating a three-way interaction. This paper investigates firm-focused customer attachment styles relationship, rather than general or interpersonal attachment styles. We proposed a theoretical framework and analyzed the customers attachment styles and their moderating effect on happiness, commitment, loyalty, satisfaction and preference for closeness. In Study 1, we survey clients from main banks in Brazil, who evaluated their relationship with banks. In Study 2, we survey clients from insurance agent broker. The results showed that the anxiety avoidance interaction had negative association with switching intention. Second, the outcomes suggested that the anxiety avoidance interaction attenuates the main effect of all marketing variables on repurchase intention and switching intention, creating a three-way interaction. Universidade Nove de Julho - Uninove2016-12-20info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1215310.5585/remark.v15i5.3436ReMark - Revista Brasileira de Marketing; v. 15, n. 5 (2016): Outubro - Dezembro; 576-5922177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12153/5798Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessVieira, Valter AfonsoMonteiro, Rodrigo2022-01-18T15:52:07Zoai:https://periodicos.uninove.br:article/12153Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2022-01-18T15:52:07REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false |
dc.title.none.fl_str_mv |
The Moderating Effect of Attachment Styles (Anxiety And Avoidance) on Consumer Intention The Moderating Effect of Attachment Styles (Anxiety And Avoidance) on Consumer Intention |
title |
The Moderating Effect of Attachment Styles (Anxiety And Avoidance) on Consumer Intention |
spellingShingle |
The Moderating Effect of Attachment Styles (Anxiety And Avoidance) on Consumer Intention Vieira, Valter Afonso Attachment; Styles; Closeness; Anxiety; Avoidance. Attachment; Styles; Closeness; Anxiety; Avoidance. |
title_short |
The Moderating Effect of Attachment Styles (Anxiety And Avoidance) on Consumer Intention |
title_full |
The Moderating Effect of Attachment Styles (Anxiety And Avoidance) on Consumer Intention |
title_fullStr |
The Moderating Effect of Attachment Styles (Anxiety And Avoidance) on Consumer Intention |
title_full_unstemmed |
The Moderating Effect of Attachment Styles (Anxiety And Avoidance) on Consumer Intention |
title_sort |
The Moderating Effect of Attachment Styles (Anxiety And Avoidance) on Consumer Intention |
author |
Vieira, Valter Afonso |
author_facet |
Vieira, Valter Afonso Monteiro, Rodrigo |
author_role |
author |
author2 |
Monteiro, Rodrigo |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Vieira, Valter Afonso Monteiro, Rodrigo |
dc.subject.por.fl_str_mv |
Attachment; Styles; Closeness; Anxiety; Avoidance. Attachment; Styles; Closeness; Anxiety; Avoidance. |
topic |
Attachment; Styles; Closeness; Anxiety; Avoidance. Attachment; Styles; Closeness; Anxiety; Avoidance. |
description |
This paper investigates firm-focused customer attachment styles relationship, rather than general or interpersonal attachment styles. We proposed a theoretical framework and analyzed the customers attachment styles and their moderating effect on happiness, commitment, loyalty, satisfaction and preference for closeness. In Study 1, we survey clients from main banks in Brazil, who evaluated their relationship with banks. In Study 2, we survey clients from insurance agent broker. The results showed that the anxiety avoidance interaction had negative association with switching intention. Second, the outcomes suggested that the anxiety avoidance interaction attenuates the main effect of all marketing variables on repurchase intention and switching intention, creating a three-way interaction. |
publishDate |
2016 |
dc.date.none.fl_str_mv |
2016-12-20 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12153 10.5585/remark.v15i5.3436 |
url |
https://periodicos.uninove.br/remark/article/view/12153 |
identifier_str_mv |
10.5585/remark.v15i5.3436 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12153/5798 |
dc.rights.driver.fl_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
dc.source.none.fl_str_mv |
ReMark - Revista Brasileira de Marketing; v. 15, n. 5 (2016): Outubro - Dezembro; 576-592 2177-5184 reponame:REMark - Revista Brasileira de Marketing instname:Universidade Nove de Julho (UNINOVE) instacron:RBM |
instname_str |
Universidade Nove de Julho (UNINOVE) |
instacron_str |
RBM |
institution |
RBM |
reponame_str |
REMark - Revista Brasileira de Marketing |
collection |
REMark - Revista Brasileira de Marketing |
repository.name.fl_str_mv |
REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE) |
repository.mail.fl_str_mv |
claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org |
_version_ |
1799138642466177024 |