Endomarketing Programs in the Organic Products Industry: Study Relationship Marketing
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Data de Publicação: | 2016 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | REMark - Revista Brasileira de Marketing |
Texto Completo: | https://periodicos.uninove.br/remark/article/view/12156 |
Resumo: | The study sought this study investigated the applicability of use in the agribusiness relationship marketing tool in internal marketing programs (aimed at internal stakeholders, employees). in the research were investigated 12 companies, thus having a convenience sample. It can be concluded that the objectives of the Internal Marketing Programs are targeted to promote the welfare, seek commitment and training, and inform employees. The greatest benefits offered by the Internal Marketing Programs, appointed by companies are: stimulate the participation of all employees of the organization; Improve the attitudes and behaviors of employees with respect to employment; Create and promote ideas in organizations dedicated to good customer service; Contribute to the improvement of productivity rates; Favor the recruitment and selection; and include career plans as motivation tools. This study is the assumption of Relationship Marketing in 50% of the contacted companies, as research in the points of sale allowed the verification of 24 companies. |
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Endomarketing Programs in the Organic Products Industry: Study Relationship MarketingProgramas de Endomarketing na Indústria de Produtos Orgânicos: Estudo do Marketing de RelacionamentoInternal Marketing; Relationship Marketing; Organic Products.Endomarketing; Marketing de Relacionamento; Produtos Orgânicos.The study sought this study investigated the applicability of use in the agribusiness relationship marketing tool in internal marketing programs (aimed at internal stakeholders, employees). in the research were investigated 12 companies, thus having a convenience sample. It can be concluded that the objectives of the Internal Marketing Programs are targeted to promote the welfare, seek commitment and training, and inform employees. The greatest benefits offered by the Internal Marketing Programs, appointed by companies are: stimulate the participation of all employees of the organization; Improve the attitudes and behaviors of employees with respect to employment; Create and promote ideas in organizations dedicated to good customer service; Contribute to the improvement of productivity rates; Favor the recruitment and selection; and include career plans as motivation tools. This study is the assumption of Relationship Marketing in 50% of the contacted companies, as research in the points of sale allowed the verification of 24 companies.O estudo buscou este trabalho buscou investigar a aplicabilidade da utilizao, no agronegcio da ferramenta do marketing de relacionamento nos Programas de endomarketing (voltados ao pblico interno, os colaboradores). Foram investigadas na pesquisa 12 empresas, tendo assim uma amostra por convenincia. Pode-se concluir que os objetivos dos Programas de Endomarketing esto direcionados para promover o bem-estar, buscar o comprometimento e a capacitao, e informar os colaboradores. Os maiores benefcios oferecidos pelos Programas de Endomarketing, apontados pelas empresas, so: Estimulam participao de todos os colaboradores da organizao; Melhoram as atitudes e comportamentos dos colaboradores com relao ao emprego; Criam e promovem idias nas organizaes voltadas ao bom atendimento ao cliente; Contribuem para a melhoria dos ndices de produtividade; Favorecem o recrutamento e seleo; e Incluem os planos de carreira como instrumentos de motivao. Este estudo representa a assuno do Marketing de Relacionamento em 50% das empresas contatadas, j que a investigao nos pontos de venda permitiu a verificao de 24 empresas.Universidade Nove de Julho - Uninove2016-12-05info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1215610.5585/remark.v15i5.3410ReMark - Revista Brasileira de Marketing; v. 15, n. 5 (2016): Outubro - Dezembro; 626-6412177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12156/5801Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessGraziano, Graziela OsteOswaldo, Yeda CireraPizzinatto, Andrea KassoufElias Spers, Valéria Rueda2019-02-19T17:39:45Zoai:https://periodicos.uninove.br:article/12156Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-02-19T17:39:45REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false |
dc.title.none.fl_str_mv |
Endomarketing Programs in the Organic Products Industry: Study Relationship Marketing Programas de Endomarketing na Indústria de Produtos Orgânicos: Estudo do Marketing de Relacionamento |
title |
Endomarketing Programs in the Organic Products Industry: Study Relationship Marketing |
spellingShingle |
Endomarketing Programs in the Organic Products Industry: Study Relationship Marketing Graziano, Graziela Oste Internal Marketing; Relationship Marketing; Organic Products. Endomarketing; Marketing de Relacionamento; Produtos Orgânicos. |
title_short |
Endomarketing Programs in the Organic Products Industry: Study Relationship Marketing |
title_full |
Endomarketing Programs in the Organic Products Industry: Study Relationship Marketing |
title_fullStr |
Endomarketing Programs in the Organic Products Industry: Study Relationship Marketing |
title_full_unstemmed |
Endomarketing Programs in the Organic Products Industry: Study Relationship Marketing |
title_sort |
Endomarketing Programs in the Organic Products Industry: Study Relationship Marketing |
author |
Graziano, Graziela Oste |
author_facet |
Graziano, Graziela Oste Oswaldo, Yeda Cirera Pizzinatto, Andrea Kassouf Elias Spers, Valéria Rueda |
author_role |
author |
author2 |
Oswaldo, Yeda Cirera Pizzinatto, Andrea Kassouf Elias Spers, Valéria Rueda |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Graziano, Graziela Oste Oswaldo, Yeda Cirera Pizzinatto, Andrea Kassouf Elias Spers, Valéria Rueda |
dc.subject.por.fl_str_mv |
Internal Marketing; Relationship Marketing; Organic Products. Endomarketing; Marketing de Relacionamento; Produtos Orgânicos. |
topic |
Internal Marketing; Relationship Marketing; Organic Products. Endomarketing; Marketing de Relacionamento; Produtos Orgânicos. |
description |
The study sought this study investigated the applicability of use in the agribusiness relationship marketing tool in internal marketing programs (aimed at internal stakeholders, employees). in the research were investigated 12 companies, thus having a convenience sample. It can be concluded that the objectives of the Internal Marketing Programs are targeted to promote the welfare, seek commitment and training, and inform employees. The greatest benefits offered by the Internal Marketing Programs, appointed by companies are: stimulate the participation of all employees of the organization; Improve the attitudes and behaviors of employees with respect to employment; Create and promote ideas in organizations dedicated to good customer service; Contribute to the improvement of productivity rates; Favor the recruitment and selection; and include career plans as motivation tools. This study is the assumption of Relationship Marketing in 50% of the contacted companies, as research in the points of sale allowed the verification of 24 companies. |
publishDate |
2016 |
dc.date.none.fl_str_mv |
2016-12-05 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12156 10.5585/remark.v15i5.3410 |
url |
https://periodicos.uninove.br/remark/article/view/12156 |
identifier_str_mv |
10.5585/remark.v15i5.3410 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12156/5801 |
dc.rights.driver.fl_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
dc.source.none.fl_str_mv |
ReMark - Revista Brasileira de Marketing; v. 15, n. 5 (2016): Outubro - Dezembro; 626-641 2177-5184 reponame:REMark - Revista Brasileira de Marketing instname:Universidade Nove de Julho (UNINOVE) instacron:RBM |
instname_str |
Universidade Nove de Julho (UNINOVE) |
instacron_str |
RBM |
institution |
RBM |
reponame_str |
REMark - Revista Brasileira de Marketing |
collection |
REMark - Revista Brasileira de Marketing |
repository.name.fl_str_mv |
REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE) |
repository.mail.fl_str_mv |
claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org |
_version_ |
1799138641065279488 |