ADVERTISING AND CRITIQUE ITS PRODUCTION OF MEANING IN CONSUMPTION DOI: 10.5585/remark.v8i2.2137

Detalhes bibliográficos
Autor(a) principal: Barreto Filho, Eneus Trindade
Data de Publicação: 2010
Tipo de documento: Artigo
Idioma: por
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/12593
Resumo: This paper is part of our theoretical research about production of meaning in the reception of advertising and practices of food consumption in São Paulo, based at ECA / USP, and looking for to define the role of advertising communication, discussing also implications in the construction of meanings of consumption practices, through which here we consider how material life and its dynamics in daily life. Finally, we try to make a reflection about how to study the meanings of advertising in their contexts of reception and its presence in the construction of links of meaning that determine consumption from the standpoint of sustainability.
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spelling ADVERTISING AND CRITIQUE ITS PRODUCTION OF MEANING IN CONSUMPTION DOI: 10.5585/remark.v8i2.2137A Publicidade e a Crítica a sua Produção de Sentido no ConsumoAdvertising; Communication; Consumption; Links of Meaning; Material Life.Publicidade; consumo; vínculos de sentido; vida material; comunicação.This paper is part of our theoretical research about production of meaning in the reception of advertising and practices of food consumption in São Paulo, based at ECA / USP, and looking for to define the role of advertising communication, discussing also implications in the construction of meanings of consumption practices, through which here we consider how material life and its dynamics in daily life. Finally, we try to make a reflection about how to study the meanings of advertising in their contexts of reception and its presence in the construction of links of meaning that determine consumption from the standpoint of sustainability.Este texto integra parte da nossa reflexo terica acerca da pesquisa A produo de sentido na recepo da publicidade e nas prticas de consumo de alimentos na cidade de So Paulo, sediada na ECA/USP, que busca definir o papel comunicacional da publicidade, discutindo tambm suas implicaes na construo de sentidos das prticas de consumo, por meio do que aqui iremos considerar como vida material e sua dinmica no cotidiano. Por fim, colocamos algumas consideraes sobre como estudar os sentidos da publicidade nos seus contextos de recepo e sobre a sua presena para a construo dos vnculos que determinam os consumos a partir do olhar da sustentabilidade. DOI: 10.5585/remark.v8i2.2137Universidade Nove de Julho - Uninove2010-03-26info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1259310.5585/remark.v8i2.2137ReMark - Revista Brasileira de Marketing; v. 8, n. 2 (2009): julho - dezembro; 146-1592177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12593/6140Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessBarreto Filho, Eneus Trindade2019-06-21T14:35:57Zoai:https://periodicos.uninove.br:article/12593Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-06-21T14:35:57REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv ADVERTISING AND CRITIQUE ITS PRODUCTION OF MEANING IN CONSUMPTION DOI: 10.5585/remark.v8i2.2137
A Publicidade e a Crítica a sua Produção de Sentido no Consumo
title ADVERTISING AND CRITIQUE ITS PRODUCTION OF MEANING IN CONSUMPTION DOI: 10.5585/remark.v8i2.2137
spellingShingle ADVERTISING AND CRITIQUE ITS PRODUCTION OF MEANING IN CONSUMPTION DOI: 10.5585/remark.v8i2.2137
Barreto Filho, Eneus Trindade
Advertising; Communication; Consumption; Links of Meaning; Material Life.
Publicidade; consumo; vínculos de sentido; vida material; comunicação.
title_short ADVERTISING AND CRITIQUE ITS PRODUCTION OF MEANING IN CONSUMPTION DOI: 10.5585/remark.v8i2.2137
title_full ADVERTISING AND CRITIQUE ITS PRODUCTION OF MEANING IN CONSUMPTION DOI: 10.5585/remark.v8i2.2137
title_fullStr ADVERTISING AND CRITIQUE ITS PRODUCTION OF MEANING IN CONSUMPTION DOI: 10.5585/remark.v8i2.2137
title_full_unstemmed ADVERTISING AND CRITIQUE ITS PRODUCTION OF MEANING IN CONSUMPTION DOI: 10.5585/remark.v8i2.2137
title_sort ADVERTISING AND CRITIQUE ITS PRODUCTION OF MEANING IN CONSUMPTION DOI: 10.5585/remark.v8i2.2137
author Barreto Filho, Eneus Trindade
author_facet Barreto Filho, Eneus Trindade
author_role author
dc.contributor.author.fl_str_mv Barreto Filho, Eneus Trindade
dc.subject.por.fl_str_mv Advertising; Communication; Consumption; Links of Meaning; Material Life.
Publicidade; consumo; vínculos de sentido; vida material; comunicação.
topic Advertising; Communication; Consumption; Links of Meaning; Material Life.
Publicidade; consumo; vínculos de sentido; vida material; comunicação.
description This paper is part of our theoretical research about production of meaning in the reception of advertising and practices of food consumption in São Paulo, based at ECA / USP, and looking for to define the role of advertising communication, discussing also implications in the construction of meanings of consumption practices, through which here we consider how material life and its dynamics in daily life. Finally, we try to make a reflection about how to study the meanings of advertising in their contexts of reception and its presence in the construction of links of meaning that determine consumption from the standpoint of sustainability.
publishDate 2010
dc.date.none.fl_str_mv 2010-03-26
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/12593
10.5585/remark.v8i2.2137
url https://periodicos.uninove.br/remark/article/view/12593
identifier_str_mv 10.5585/remark.v8i2.2137
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/12593/6140
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 8, n. 2 (2009): julho - dezembro; 146-159
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
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