Overcoming the contamination and choosing used products

Detalhes bibliográficos
Autor(a) principal: Costa Júnior, Júlio César
Data de Publicação: 2019
Outros Autores: Carvalho Filho, Paulo Marcelo Bechara, Jerônimo, Taciana Barros, Melo, Francisco Vicente Sales
Tipo de documento: Artigo
Idioma: eng
por
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/13993
Resumo: Objective: This work aimed to confirm contamination phenomenon of an item by its owner, from an anthropological perspective. Also, we sought to investigate the influence of other elements on the individual’s propensity to buy used products, such as consumption awareness and finances.Relevance: Despite the popularity of virtual platforms to buy used products and the positive consequences of this action for consumer welfare, the motivations that lead to this behavior appear unclear. Also, there are barriers related to the acquisition of these items that transcend rationality and logic. Method: A quantitative aproach was adopt and an electronic survey was apply to a convenience sample. The collected data were analyzed through descriptive statistical tests, correlations, exploratory factorial analysis, ANOVA and GLM (General Linear Model). Theoretical/methodological contributions: This research contributes academically with the verification of the contamination phenomenon existence and the development of an instrument to measure this construct. Results: The results confirm the existence of the contamination phenomenon, from an anthropological perspective. Also, confirm that the positive attitude of some individuals towards conscious consumption does not usually result in consistent behaviors. However, different from other researchs, was verified that the predisposition to buy used products is not significantly associated with personal finances.
id RBM-1_748b279d4ab845a9940015a8f10d1d99
oai_identifier_str oai:https://periodicos.uninove.br:article/13993
network_acronym_str RBM-1
network_name_str REMark - Revista Brasileira de Marketing
repository_id_str
spelling Overcoming the contamination and choosing used productsSuperando a contaminação e comprando produtos usadosContamination; Used products; Consumer behaviorContaminação; Produtos usados; Comportamento do consumidorObjective: This work aimed to confirm contamination phenomenon of an item by its owner, from an anthropological perspective. Also, we sought to investigate the influence of other elements on the individual’s propensity to buy used products, such as consumption awareness and finances.Relevance: Despite the popularity of virtual platforms to buy used products and the positive consequences of this action for consumer welfare, the motivations that lead to this behavior appear unclear. Also, there are barriers related to the acquisition of these items that transcend rationality and logic. Method: A quantitative aproach was adopt and an electronic survey was apply to a convenience sample. The collected data were analyzed through descriptive statistical tests, correlations, exploratory factorial analysis, ANOVA and GLM (General Linear Model). Theoretical/methodological contributions: This research contributes academically with the verification of the contamination phenomenon existence and the development of an instrument to measure this construct. Results: The results confirm the existence of the contamination phenomenon, from an anthropological perspective. Also, confirm that the positive attitude of some individuals towards conscious consumption does not usually result in consistent behaviors. However, different from other researchs, was verified that the predisposition to buy used products is not significantly associated with personal finances.Objetivo: O objetivo deste trabalho foi confirmar a ocorrência do fenômeno da contaminação de um item pelo seu proprietário, em uma perspectiva antropológica. Também, buscou-se investigar a influência deste e de outros elementos, como a consciência no consumo e a renda, sobre a propensão do indivíduo à compra de produtos usados.Relevância: Apesar da popularidade da compra de usados por meio de plataformas virtuais e das consequências positivas para o bem estar do consumidor, as motivações que levam a este comportamento parecem pouco definidas. Outrossim, há barreiras relacionadas à aquisição destes itens que transcendem a racionalidade e lógica quanto ao comportamento de compra.Método: Foi realizada uma investigação quantitativa com survey eletrônico aplicado à amostra do tipo conveniência. Os dados coletados foram analisados por meio de testes estatísticos descritivos, correlacionais, análise fatorial exploratória, ANOVA de um fator etestes GLM (General Linear Model).Contribuições teóricas/metodológicas: As principais contribuições acadêmicas da pesquisa concernem a constatação da existência do fenômeno da contaminação e ao desenvolvimento de um instrumento para mensurar este construto.Resultados: Os resultados encontrados confirmam a existência do fenômeno da contaminação, em uma perspectiva antropológica, e a hipótese genérica de um consumidor maximizador de valor cuja atitude positiva para o consumo consciente não costuma resultar em comportamentos condizentes. No entanto, em desacordo com outras pesquisas, verificou-se que a predisposição à compra de produtos usados não está associada significativamente à renda.Universidade Nove de Julho - UninoveCosta Júnior, Júlio CésarCarvalho Filho, Paulo Marcelo BecharaJerônimo, Taciana BarrosMelo, Francisco Vicente Sales2019-05-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1399310.5585/remark.v18i1.3930ReMark - Revista Brasileira de Marketing; v. 18, n. 1 (2019): (jan./mar.); 132-1462177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMengporhttps://periodicos.uninove.br/remark/article/view/13993/6750https://periodicos.uninove.br/remark/article/view/13993/6751Direitos autorais 2019 Revista Brasileira de Marketing – Remarkhttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccess2022-01-18T16:25:08Zoai:https://periodicos.uninove.br:article/13993Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2022-01-18T16:25:08REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Overcoming the contamination and choosing used products
Superando a contaminação e comprando produtos usados
title Overcoming the contamination and choosing used products
spellingShingle Overcoming the contamination and choosing used products
Costa Júnior, Júlio César
Contamination; Used products; Consumer behavior
Contaminação; Produtos usados; Comportamento do consumidor
title_short Overcoming the contamination and choosing used products
title_full Overcoming the contamination and choosing used products
title_fullStr Overcoming the contamination and choosing used products
title_full_unstemmed Overcoming the contamination and choosing used products
title_sort Overcoming the contamination and choosing used products
author Costa Júnior, Júlio César
author_facet Costa Júnior, Júlio César
Carvalho Filho, Paulo Marcelo Bechara
Jerônimo, Taciana Barros
Melo, Francisco Vicente Sales
author_role author
author2 Carvalho Filho, Paulo Marcelo Bechara
Jerônimo, Taciana Barros
Melo, Francisco Vicente Sales
author2_role author
author
author
dc.contributor.none.fl_str_mv

dc.contributor.author.fl_str_mv Costa Júnior, Júlio César
Carvalho Filho, Paulo Marcelo Bechara
Jerônimo, Taciana Barros
Melo, Francisco Vicente Sales
dc.subject.por.fl_str_mv Contamination; Used products; Consumer behavior
Contaminação; Produtos usados; Comportamento do consumidor
topic Contamination; Used products; Consumer behavior
Contaminação; Produtos usados; Comportamento do consumidor
description Objective: This work aimed to confirm contamination phenomenon of an item by its owner, from an anthropological perspective. Also, we sought to investigate the influence of other elements on the individual’s propensity to buy used products, such as consumption awareness and finances.Relevance: Despite the popularity of virtual platforms to buy used products and the positive consequences of this action for consumer welfare, the motivations that lead to this behavior appear unclear. Also, there are barriers related to the acquisition of these items that transcend rationality and logic. Method: A quantitative aproach was adopt and an electronic survey was apply to a convenience sample. The collected data were analyzed through descriptive statistical tests, correlations, exploratory factorial analysis, ANOVA and GLM (General Linear Model). Theoretical/methodological contributions: This research contributes academically with the verification of the contamination phenomenon existence and the development of an instrument to measure this construct. Results: The results confirm the existence of the contamination phenomenon, from an anthropological perspective. Also, confirm that the positive attitude of some individuals towards conscious consumption does not usually result in consistent behaviors. However, different from other researchs, was verified that the predisposition to buy used products is not significantly associated with personal finances.
publishDate 2019
dc.date.none.fl_str_mv 2019-05-28
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/13993
10.5585/remark.v18i1.3930
url https://periodicos.uninove.br/remark/article/view/13993
identifier_str_mv 10.5585/remark.v18i1.3930
dc.language.iso.fl_str_mv eng
por
language eng
por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/13993/6750
https://periodicos.uninove.br/remark/article/view/13993/6751
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
https://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
https://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 18, n. 1 (2019): (jan./mar.); 132-146
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
_version_ 1799138640979296256

Registros relacionados