Ongoing adoption of the assemblage theory in consumer culture theory
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | REMark - Revista Brasileira de Marketing |
Texto Completo: | https://periodicos.uninove.br/remark/article/view/20489 |
Resumo: | Purpose: The aim of the present study is to investigate how CCT adopts Assemblage Theory as basis to produce knowledge in consumer research, based on an archive of articles published in major marketing journals.Methodology: The Foucauldian Archaeology was the chosen research methodology, since it allows understanding how certain epistemes are socio-historically constituted over time, through discourse regularities. Articles adhering to the CCT field, which adopted the Assemblage Theory, were analysed based on this methodology.Findings: Analysishave evidenced that the Assemblage Theory is a blunt option to ground CCT research because of its link to other theories and because it is a way to investigate consumer culture phenomena. Moreover, it is aligned with a central phenomenon in the field. These factors ground two discursive positions that support the Assemblage Theory either as an external approach useful for CCT studies or as a new naturalised theory in thisresearch field.Theoretical contributions: The study presents in-depth understanding about the ongoing adoption of an emerging theory in the CCT field; it was possible due to the adoption of an epistemic-based methodological approach. Implications and insights for a research agenda were herein presented.Practical contributions: Foucauldian Archaeology using has provided an epistemic view about the use ofAssemblage Theory in the CCT field. Thus, the current research provides the basis to think about the applications and potential consolidation of such a theory in the CCT research field. |
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Ongoing adoption of the assemblage theory in consumer culture theoryAdoção contínua da assemblage theory na consumer culture theoryAssemblage Theory; Consumer Culture Theory; culture as distributed networks; Foucauldian Archaeology; EpistemeAssemblage Theory; Consumer Culture Theory; Cultura como redes distribuídas; Arqueologia Foucaultiana; EpistemePurpose: The aim of the present study is to investigate how CCT adopts Assemblage Theory as basis to produce knowledge in consumer research, based on an archive of articles published in major marketing journals.Methodology: The Foucauldian Archaeology was the chosen research methodology, since it allows understanding how certain epistemes are socio-historically constituted over time, through discourse regularities. Articles adhering to the CCT field, which adopted the Assemblage Theory, were analysed based on this methodology.Findings: Analysishave evidenced that the Assemblage Theory is a blunt option to ground CCT research because of its link to other theories and because it is a way to investigate consumer culture phenomena. Moreover, it is aligned with a central phenomenon in the field. These factors ground two discursive positions that support the Assemblage Theory either as an external approach useful for CCT studies or as a new naturalised theory in thisresearch field.Theoretical contributions: The study presents in-depth understanding about the ongoing adoption of an emerging theory in the CCT field; it was possible due to the adoption of an epistemic-based methodological approach. Implications and insights for a research agenda were herein presented.Practical contributions: Foucauldian Archaeology using has provided an epistemic view about the use ofAssemblage Theory in the CCT field. Thus, the current research provides the basis to think about the applications and potential consolidation of such a theory in the CCT research field.Objetivo: O objetivo do presente estudo é investigar como a Consumer Culture Theory (CCT) adota a Assemblage Theory como base para produzir conhecimento na pesquisa do consumidor, a partir de um arquivo de artigos publicados nos principais periódicos de marketing.Metodologia: A Arqueologia Foucaultiana foi a metodologia de pesquisa escolhida, pois permite compreender como determinadas epistemes são constituídas de forma sócio-histórica ao longo do tempo, por meio de regularidades discursivas. Os artigos aderentes ao campo da CCT, que adotaram a Assemblage Theory, foram analisados com base nessa metodologia.Resultados: As análises evidenciaram que a Assemblage Theory é uma opção contundente para fundamentar a pesquisa CCT, por sua ligação com outras teorias e por ser uma forma de investigar fenômenos da cultura de consumo. Além disso, está alinhado com um fenômeno central no campo. Esses fatores fundamentam duas posições discursivas que sustentam a Assemblage Theory, seja como uma abordagem externa útil para estudos da CCT ou como uma nova teoria naturalizada neste campo de pesquisa.Contribuições teóricas: O estudo apresenta uma compreensão aprofundada sobre a adoção em curso de uma teoria emergente no campo da CCT; isso foi possível devido à adoção de uma abordagem metodológica de base epistêmica. Implicações e insights para uma agenda de pesquisa são apresentados.Contribuições práticas: O uso da Arqueologia Foucaultiana forneceu uma visão epistêmica sobre a adoção da Assemblage Theory no campo da CCT. Assim, a pesquisa atual fornece as bases para se pensar sobre aplicações e potencial consolidação dessa teoria no campo de pesquisa da CCT.Universidade Nove de Julho - UninoveConselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)de Souza-Leão, André Luiz MaranhãoMoura, Bruno Melo2022-09-20info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/2048910.5585/remark.v21i4.20489ReMark - Revista Brasileira de Marketing; v. 21, n. 4 (2022): (jul./set.); 1360-14322177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMenghttps://periodicos.uninove.br/remark/article/view/20489/9823Direitos autorais 2022 Revista Brasileira de Marketinghttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccess2022-10-18T15:04:20Zoai:https://periodicos.uninove.br:article/20489Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2022-10-18T15:04:20REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false |
dc.title.none.fl_str_mv |
Ongoing adoption of the assemblage theory in consumer culture theory Adoção contínua da assemblage theory na consumer culture theory |
title |
Ongoing adoption of the assemblage theory in consumer culture theory |
spellingShingle |
Ongoing adoption of the assemblage theory in consumer culture theory de Souza-Leão, André Luiz Maranhão Assemblage Theory; Consumer Culture Theory; culture as distributed networks; Foucauldian Archaeology; Episteme Assemblage Theory; Consumer Culture Theory; Cultura como redes distribuídas; Arqueologia Foucaultiana; Episteme |
title_short |
Ongoing adoption of the assemblage theory in consumer culture theory |
title_full |
Ongoing adoption of the assemblage theory in consumer culture theory |
title_fullStr |
Ongoing adoption of the assemblage theory in consumer culture theory |
title_full_unstemmed |
Ongoing adoption of the assemblage theory in consumer culture theory |
title_sort |
Ongoing adoption of the assemblage theory in consumer culture theory |
author |
de Souza-Leão, André Luiz Maranhão |
author_facet |
de Souza-Leão, André Luiz Maranhão Moura, Bruno Melo |
author_role |
author |
author2 |
Moura, Bruno Melo |
author2_role |
author |
dc.contributor.none.fl_str_mv |
Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq) |
dc.contributor.author.fl_str_mv |
de Souza-Leão, André Luiz Maranhão Moura, Bruno Melo |
dc.subject.por.fl_str_mv |
Assemblage Theory; Consumer Culture Theory; culture as distributed networks; Foucauldian Archaeology; Episteme Assemblage Theory; Consumer Culture Theory; Cultura como redes distribuídas; Arqueologia Foucaultiana; Episteme |
topic |
Assemblage Theory; Consumer Culture Theory; culture as distributed networks; Foucauldian Archaeology; Episteme Assemblage Theory; Consumer Culture Theory; Cultura como redes distribuídas; Arqueologia Foucaultiana; Episteme |
description |
Purpose: The aim of the present study is to investigate how CCT adopts Assemblage Theory as basis to produce knowledge in consumer research, based on an archive of articles published in major marketing journals.Methodology: The Foucauldian Archaeology was the chosen research methodology, since it allows understanding how certain epistemes are socio-historically constituted over time, through discourse regularities. Articles adhering to the CCT field, which adopted the Assemblage Theory, were analysed based on this methodology.Findings: Analysishave evidenced that the Assemblage Theory is a blunt option to ground CCT research because of its link to other theories and because it is a way to investigate consumer culture phenomena. Moreover, it is aligned with a central phenomenon in the field. These factors ground two discursive positions that support the Assemblage Theory either as an external approach useful for CCT studies or as a new naturalised theory in thisresearch field.Theoretical contributions: The study presents in-depth understanding about the ongoing adoption of an emerging theory in the CCT field; it was possible due to the adoption of an epistemic-based methodological approach. Implications and insights for a research agenda were herein presented.Practical contributions: Foucauldian Archaeology using has provided an epistemic view about the use ofAssemblage Theory in the CCT field. Thus, the current research provides the basis to think about the applications and potential consolidation of such a theory in the CCT research field. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-09-20 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/20489 10.5585/remark.v21i4.20489 |
url |
https://periodicos.uninove.br/remark/article/view/20489 |
identifier_str_mv |
10.5585/remark.v21i4.20489 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/20489/9823 |
dc.rights.driver.fl_str_mv |
Direitos autorais 2022 Revista Brasileira de Marketing https://creativecommons.org/licenses/by-nc-sa/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos autorais 2022 Revista Brasileira de Marketing https://creativecommons.org/licenses/by-nc-sa/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
dc.source.none.fl_str_mv |
ReMark - Revista Brasileira de Marketing; v. 21, n. 4 (2022): (jul./set.); 1360-1432 2177-5184 reponame:REMark - Revista Brasileira de Marketing instname:Universidade Nove de Julho (UNINOVE) instacron:RBM |
instname_str |
Universidade Nove de Julho (UNINOVE) |
instacron_str |
RBM |
institution |
RBM |
reponame_str |
REMark - Revista Brasileira de Marketing |
collection |
REMark - Revista Brasileira de Marketing |
repository.name.fl_str_mv |
REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE) |
repository.mail.fl_str_mv |
claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org |
_version_ |
1799138640899604480 |