Cosmopolitanism Influence on Destination Image: An Analysis of São Paulo City

Detalhes bibliográficos
Autor(a) principal: Bedran, Felipe Nasrallah
Data de Publicação: 2014
Outros Autores: Strehlau, Vivian Iara, Moraes, Sergio Garrido, Melhado, Tatiana Terabayashi
Tipo de documento: Artigo
Idioma: por
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/12068
Resumo: This study aimed to find out how cosmopolitanism influences the destination image building. To accomplish this objective we interviewed foreign people, who know So Paulo, a city with national and international importance, due to its structure, economy, size, population and by its intense cultural and business life. This work reviewed cosmopolitanism that is the desire to know other cultures, besides his native one. This leads to an intention to travel through different regions, countries, to deepen in other societies and try to blend into it. Thus, one has particular characteristics, which influence the way one lives and consume products. The destination image can be defined as the sum of beliefs, ideas and impressions that a person has about a destination. To understand how cosmopolitanism influences the destination image, two approaches were used. A qualitative approach used interviews with professionals from SPTuris, as well as personal interviews with foreign tourists at the airport., This data was analyzed using content analysis. The quantitative approach included a survey with 205 foreigners. Data was analyzed using univariate and multivariate statistics, ANOVA and structural equation modeling. The result showed that cosmopolitanism and income influences the affective aspect in the destination image formation. It also showed that the stay purpose influenced the cognitive aspect, and that the length of stay influenced both aspects of the destination image. The research result showed that the cosmopolitanism influences mainly the affective aspect of So Paulo destination image.
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spelling Cosmopolitanism Influence on Destination Image: An Analysis of São Paulo CityInfluência do Cosmopolitanismo na Formação da Imagem de um Destino: Uma Análise da Cidade de São PauloDestination image; Cosmopolitanism;Tourism; Destination.Imagem de destino; Cosmopolitanismo; TurismoThis study aimed to find out how cosmopolitanism influences the destination image building. To accomplish this objective we interviewed foreign people, who know So Paulo, a city with national and international importance, due to its structure, economy, size, population and by its intense cultural and business life. This work reviewed cosmopolitanism that is the desire to know other cultures, besides his native one. This leads to an intention to travel through different regions, countries, to deepen in other societies and try to blend into it. Thus, one has particular characteristics, which influence the way one lives and consume products. The destination image can be defined as the sum of beliefs, ideas and impressions that a person has about a destination. To understand how cosmopolitanism influences the destination image, two approaches were used. A qualitative approach used interviews with professionals from SPTuris, as well as personal interviews with foreign tourists at the airport., This data was analyzed using content analysis. The quantitative approach included a survey with 205 foreigners. Data was analyzed using univariate and multivariate statistics, ANOVA and structural equation modeling. The result showed that cosmopolitanism and income influences the affective aspect in the destination image formation. It also showed that the stay purpose influenced the cognitive aspect, and that the length of stay influenced both aspects of the destination image. The research result showed that the cosmopolitanism influences mainly the affective aspect of So Paulo destination image.O presente trabalho buscou descobrir como o cosmopolitanismo influencia na formao da imagem de destino. Foram investigados estrangeiros que conhecem a cidade de So Paulo, escolhida por sua importncia nacional e internacional. Buscou-se levantar o estado da arte dos estudos sobre o cosmopolitanismo, que indica a caracterstica do cosmopolita em querer conhecer outras culturas, alm da sua nativa, que o leva a viajar por outras regies, pases, para se aprofundar em outra forma de sociedade e tentar se misturar a ela. Assim ele tem caractersticas prprias, que influenciam na forma como ele vive e consome produtos. A imagem de destino um constructo utilizado nos estudos sobre turismo e por profissionais de marketing que querem desenvolver um local como possvel destino de viagens. Para entender como o comportamento descrito acima influencia na formao da imagem de destino, foram utilizadas duas abordagens metodolgicas para a obteno de melhores resultados. Foram feitas entrevistas com representantes da organizao de marketing de destino de So Paulo, bem como entrevistas pessoais com turistas estrangeiros, com anlise de contedo na etapa qualitativa e uma survey, com 205 estrangeiros na etapa quantitativa. Os dados foram analisados com a utilizao de estatstica uni e multivariada, com ANOVA e modelagem de equaes estruturais. O resultado da pesquisa demonstrou que o cosmopolitanismo, alm da renda, influenciam no aspecto afetivo da formao da imagem do destino So Paulo, enquanto que o objetivo da estada influencia no aspecto cognitivo e seu tempo de permanncia influencia nos dois aspectos da imagem deste destino.Universidade Nove de Julho - Uninove2014-12-23info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1206810.5585/remark.v13i6.2854ReMark - Revista Brasileira de Marketing; v. 13, n. 6 (2014): Outubro - Dezembro; 94-1062177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12068/5711Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessBedran, Felipe NasrallahStrehlau, Vivian IaraMoraes, Sergio GarridoMelhado, Tatiana Terabayashi2022-01-18T15:42:28Zoai:https://periodicos.uninove.br:article/12068Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2022-01-18T15:42:28REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Cosmopolitanism Influence on Destination Image: An Analysis of São Paulo City
Influência do Cosmopolitanismo na Formação da Imagem de um Destino: Uma Análise da Cidade de São Paulo
title Cosmopolitanism Influence on Destination Image: An Analysis of São Paulo City
spellingShingle Cosmopolitanism Influence on Destination Image: An Analysis of São Paulo City
Bedran, Felipe Nasrallah
Destination image; Cosmopolitanism;Tourism; Destination.
Imagem de destino; Cosmopolitanismo; Turismo
title_short Cosmopolitanism Influence on Destination Image: An Analysis of São Paulo City
title_full Cosmopolitanism Influence on Destination Image: An Analysis of São Paulo City
title_fullStr Cosmopolitanism Influence on Destination Image: An Analysis of São Paulo City
title_full_unstemmed Cosmopolitanism Influence on Destination Image: An Analysis of São Paulo City
title_sort Cosmopolitanism Influence on Destination Image: An Analysis of São Paulo City
author Bedran, Felipe Nasrallah
author_facet Bedran, Felipe Nasrallah
Strehlau, Vivian Iara
Moraes, Sergio Garrido
Melhado, Tatiana Terabayashi
author_role author
author2 Strehlau, Vivian Iara
Moraes, Sergio Garrido
Melhado, Tatiana Terabayashi
author2_role author
author
author
dc.contributor.author.fl_str_mv Bedran, Felipe Nasrallah
Strehlau, Vivian Iara
Moraes, Sergio Garrido
Melhado, Tatiana Terabayashi
dc.subject.por.fl_str_mv Destination image; Cosmopolitanism;Tourism; Destination.
Imagem de destino; Cosmopolitanismo; Turismo
topic Destination image; Cosmopolitanism;Tourism; Destination.
Imagem de destino; Cosmopolitanismo; Turismo
description This study aimed to find out how cosmopolitanism influences the destination image building. To accomplish this objective we interviewed foreign people, who know So Paulo, a city with national and international importance, due to its structure, economy, size, population and by its intense cultural and business life. This work reviewed cosmopolitanism that is the desire to know other cultures, besides his native one. This leads to an intention to travel through different regions, countries, to deepen in other societies and try to blend into it. Thus, one has particular characteristics, which influence the way one lives and consume products. The destination image can be defined as the sum of beliefs, ideas and impressions that a person has about a destination. To understand how cosmopolitanism influences the destination image, two approaches were used. A qualitative approach used interviews with professionals from SPTuris, as well as personal interviews with foreign tourists at the airport., This data was analyzed using content analysis. The quantitative approach included a survey with 205 foreigners. Data was analyzed using univariate and multivariate statistics, ANOVA and structural equation modeling. The result showed that cosmopolitanism and income influences the affective aspect in the destination image formation. It also showed that the stay purpose influenced the cognitive aspect, and that the length of stay influenced both aspects of the destination image. The research result showed that the cosmopolitanism influences mainly the affective aspect of So Paulo destination image.
publishDate 2014
dc.date.none.fl_str_mv 2014-12-23
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/12068
10.5585/remark.v13i6.2854
url https://periodicos.uninove.br/remark/article/view/12068
identifier_str_mv 10.5585/remark.v13i6.2854
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/12068/5711
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 13, n. 6 (2014): Outubro - Dezembro; 94-106
2177-5184
reponame:REMark - Revista Brasileira de Marketing
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instname_str Universidade Nove de Julho (UNINOVE)
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reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
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