Pleasure, Beauty, Brand, Ease, Utility... What Import to Teenagers on an Ipad?

Detalhes bibliográficos
Autor(a) principal: Zampieri Grohmann, Márcia
Data de Publicação: 2015
Outros Autores: Silinske, Jaqueline, Frohlich Marquetto, Matheus, Flores Battistella, Luciana
Tipo de documento: Artigo
Idioma: por
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/12104
Resumo: Technological advances are being created faster with the goal of creating consumer expectations and desires for them to be sold. The objective of this research is to analyze the influence of the emotional, esthetic and ergonomic perspectives of the intention to use the Ipad.Data were collected through a questionnaire based on Tzou and Lu (2009), which was applied to high school students of a public school in Santa Maria/RS. This research is quantitative and descritive.As a result, the strongest relationships were found between the Ipad beauty review and the pleasure of using the Ipad (R2 = 53.7%), followed by the pleasure of using the Ipad and Ipad intended use by students (R2 = 35.3%).
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spelling Pleasure, Beauty, Brand, Ease, Utility... What Import to Teenagers on an Ipad?Prazer, Beleza, Marca, Facilidade, Utilidade... O que Importa para os Jovens em um IPad?Intent to Use; Ipad; Technology Acceptance Model.Intenção de Uso; Ipad; Modelo de Aceitação de Tecnologia.Technological advances are being created faster with the goal of creating consumer expectations and desires for them to be sold. The objective of this research is to analyze the influence of the emotional, esthetic and ergonomic perspectives of the intention to use the Ipad.Data were collected through a questionnaire based on Tzou and Lu (2009), which was applied to high school students of a public school in Santa Maria/RS. This research is quantitative and descritive.As a result, the strongest relationships were found between the Ipad beauty review and the pleasure of using the Ipad (R2 = 53.7%), followed by the pleasure of using the Ipad and Ipad intended use by students (R2 = 35.3%).Os avanos tecnolgicos esto sendo criados mais rapidamente e com o objetivo de criar desejos e expectativas nos consumidores para que a venda seja realizada. Diante disso, o objetivo dessa pesquisa analisar a influncia das perspectivas emocional, esttica e ergonmica sobre a inteno de uso do Ipad. Os dados foram coletados por meio de um questionrio baseado em Tzou e Lu (2009), o qual foi aplicado para alunos do ensino mdio de uma escola estadual de Santa Maria/RS. A presente pesquisa quantitativa e descritiva. Como resultado, as relaes mais fortes encontradas foram entre avaliao de beleza do Ipad e o prazer de utilizar o Ipad (R2= 53,7%), seguido por o prazer de utilizar Ipad e a inteno de uso de Ipad pelos estudantes (R2= 35,3%).Universidade Nove de Julho - Uninove2015-12-18info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1210410.5585/remark.v14i4.2822ReMark - Revista Brasileira de Marketing; v. 14, n. 4 (2015): Outubro - Dezembro; 451-4672177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12104/5749Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessZampieri Grohmann, MárciaSilinske, JaquelineFrohlich Marquetto, MatheusFlores Battistella, Luciana2022-01-18T15:48:26Zoai:https://periodicos.uninove.br:article/12104Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2022-01-18T15:48:26REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Pleasure, Beauty, Brand, Ease, Utility... What Import to Teenagers on an Ipad?
Prazer, Beleza, Marca, Facilidade, Utilidade... O que Importa para os Jovens em um IPad?
title Pleasure, Beauty, Brand, Ease, Utility... What Import to Teenagers on an Ipad?
spellingShingle Pleasure, Beauty, Brand, Ease, Utility... What Import to Teenagers on an Ipad?
Zampieri Grohmann, Márcia
Intent to Use; Ipad; Technology Acceptance Model.
Intenção de Uso; Ipad; Modelo de Aceitação de Tecnologia.
title_short Pleasure, Beauty, Brand, Ease, Utility... What Import to Teenagers on an Ipad?
title_full Pleasure, Beauty, Brand, Ease, Utility... What Import to Teenagers on an Ipad?
title_fullStr Pleasure, Beauty, Brand, Ease, Utility... What Import to Teenagers on an Ipad?
title_full_unstemmed Pleasure, Beauty, Brand, Ease, Utility... What Import to Teenagers on an Ipad?
title_sort Pleasure, Beauty, Brand, Ease, Utility... What Import to Teenagers on an Ipad?
author Zampieri Grohmann, Márcia
author_facet Zampieri Grohmann, Márcia
Silinske, Jaqueline
Frohlich Marquetto, Matheus
Flores Battistella, Luciana
author_role author
author2 Silinske, Jaqueline
Frohlich Marquetto, Matheus
Flores Battistella, Luciana
author2_role author
author
author
dc.contributor.author.fl_str_mv Zampieri Grohmann, Márcia
Silinske, Jaqueline
Frohlich Marquetto, Matheus
Flores Battistella, Luciana
dc.subject.por.fl_str_mv Intent to Use; Ipad; Technology Acceptance Model.
Intenção de Uso; Ipad; Modelo de Aceitação de Tecnologia.
topic Intent to Use; Ipad; Technology Acceptance Model.
Intenção de Uso; Ipad; Modelo de Aceitação de Tecnologia.
description Technological advances are being created faster with the goal of creating consumer expectations and desires for them to be sold. The objective of this research is to analyze the influence of the emotional, esthetic and ergonomic perspectives of the intention to use the Ipad.Data were collected through a questionnaire based on Tzou and Lu (2009), which was applied to high school students of a public school in Santa Maria/RS. This research is quantitative and descritive.As a result, the strongest relationships were found between the Ipad beauty review and the pleasure of using the Ipad (R2 = 53.7%), followed by the pleasure of using the Ipad and Ipad intended use by students (R2 = 35.3%).
publishDate 2015
dc.date.none.fl_str_mv 2015-12-18
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/12104
10.5585/remark.v14i4.2822
url https://periodicos.uninove.br/remark/article/view/12104
identifier_str_mv 10.5585/remark.v14i4.2822
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/12104/5749
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 14, n. 4 (2015): Outubro - Dezembro; 451-467
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
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