LULA VS ALCKMIN: DISCURSIVE CONSTRUCTIONS OF THE VEJA PERIODIC

Detalhes bibliográficos
Autor(a) principal: Frazão, Cicília de Sousa
Data de Publicação: 2009
Tipo de documento: Artigo
Idioma: por
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/11723
Resumo: This work is carried out an analysis of the cover of the 1980 edition of the magazine Veja, published on November 01, 2006, in the election campaign of 2006 – second round, focusing on the image of President Luiz Inácio Lula da Silva and Geraldo Alckmin. Try to understand the imagetic and verbal speech expressed in covers and its constraints on social and discursive formation, through the investigations of the mechanisms of construction of the iconic and verbal text and reveal the effects of meaning constructed in covers. Based on a theoretical support, to seek to understand of how the effect depends on the codes produced by a culture and how they are mobilized by the media to construct or deconstruct a politician´s image facing society
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spelling LULA VS ALCKMIN: DISCURSIVE CONSTRUCTIONS OF THE VEJA PERIODICLULA VERSUS ALCKMIN: CONSTRUÇÕES DISCURSIVAS NO PERIÓDICO DE VEJADiscurso. Imagem. Política.This work is carried out an analysis of the cover of the 1980 edition of the magazine Veja, published on November 01, 2006, in the election campaign of 2006 – second round, focusing on the image of President Luiz Inácio Lula da Silva and Geraldo Alckmin. Try to understand the imagetic and verbal speech expressed in covers and its constraints on social and discursive formation, through the investigations of the mechanisms of construction of the iconic and verbal text and reveal the effects of meaning constructed in covers. Based on a theoretical support, to seek to understand of how the effect depends on the codes produced by a culture and how they are mobilized by the media to construct or deconstruct a politician´s image facing societyNeste trabalho, realiza-se uma análise da capa da edição 1980, da revista Veja, publicada em (1º nov. 2006), na campanha eleitoral de 2006 – segundo turno, enfocando a imagem do presidente Luiz Inácio Lula da Silva e Geraldo Alckmin. Busca-se compreender o discurso imagético e o verbal expresso nas capas e suas coerções nas formações sociodiscursivas, por meio das investigações dos mecanismos de construção do texto icônico e do verbal, e desvendar os efeitos de sentido construídos nas capas. Com base em um respaldo teórico, procura-se entender de que modo o sentido depende dos códigos produzidos por uma cultura e como são mobilizados pela mídia para construir ou desconstruir a imagem de um político perante a sociedade.Universidade Nove de Julho - Uninove2009-08-13info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1172310.5585/remark.v7i2.1319ReMark - Revista Brasileira de Marketing; v. 7, n. 2 (2008); 137-1442177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/11723/5374Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessFrazão, Cicília de Sousa2022-01-18T14:47:25Zoai:https://periodicos.uninove.br:article/11723Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2022-01-18T14:47:25REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv LULA VS ALCKMIN: DISCURSIVE CONSTRUCTIONS OF THE VEJA PERIODIC
LULA VERSUS ALCKMIN: CONSTRUÇÕES DISCURSIVAS NO PERIÓDICO DE VEJA
title LULA VS ALCKMIN: DISCURSIVE CONSTRUCTIONS OF THE VEJA PERIODIC
spellingShingle LULA VS ALCKMIN: DISCURSIVE CONSTRUCTIONS OF THE VEJA PERIODIC
Frazão, Cicília de Sousa
Discurso. Imagem. Política.
title_short LULA VS ALCKMIN: DISCURSIVE CONSTRUCTIONS OF THE VEJA PERIODIC
title_full LULA VS ALCKMIN: DISCURSIVE CONSTRUCTIONS OF THE VEJA PERIODIC
title_fullStr LULA VS ALCKMIN: DISCURSIVE CONSTRUCTIONS OF THE VEJA PERIODIC
title_full_unstemmed LULA VS ALCKMIN: DISCURSIVE CONSTRUCTIONS OF THE VEJA PERIODIC
title_sort LULA VS ALCKMIN: DISCURSIVE CONSTRUCTIONS OF THE VEJA PERIODIC
author Frazão, Cicília de Sousa
author_facet Frazão, Cicília de Sousa
author_role author
dc.contributor.author.fl_str_mv Frazão, Cicília de Sousa
dc.subject.por.fl_str_mv Discurso. Imagem. Política.
topic Discurso. Imagem. Política.
description This work is carried out an analysis of the cover of the 1980 edition of the magazine Veja, published on November 01, 2006, in the election campaign of 2006 – second round, focusing on the image of President Luiz Inácio Lula da Silva and Geraldo Alckmin. Try to understand the imagetic and verbal speech expressed in covers and its constraints on social and discursive formation, through the investigations of the mechanisms of construction of the iconic and verbal text and reveal the effects of meaning constructed in covers. Based on a theoretical support, to seek to understand of how the effect depends on the codes produced by a culture and how they are mobilized by the media to construct or deconstruct a politician´s image facing society
publishDate 2009
dc.date.none.fl_str_mv 2009-08-13
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/11723
10.5585/remark.v7i2.1319
url https://periodicos.uninove.br/remark/article/view/11723
identifier_str_mv 10.5585/remark.v7i2.1319
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/11723/5374
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 7, n. 2 (2008); 137-144
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
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