The influence of the involvement with products on consumer practices of empty nest couples
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | REMark - Revista Brasileira de Marketing |
Texto Completo: | https://periodicos.uninove.br/remark/article/view/16369 |
Resumo: | Goal: to analyze the influence of involvement with products focused on leisure and gastronomy - books, trips and wines - on the consumption practices of empty nest couples.Method: a triangulation of methods through exploratory (qualitative) and descriptive (quantitative) research, through in-depth interviewing techniques and questionnaires. For data analysis of the qualitative (content analysis) and the quantitative (descriptive statistics) research. At the time of analysis, the data is triangulated to arrive at the results.Originality / Relevance: is present in the application of the New Involvement Profile (NIP) scale, tested and adapted to the Brazilian reality by Fonseca (1999).Results: it is important to highlight that couples presented situational involvement with the investigated products; therefore, products have no relevant meaning and/or define couples’ lifestyle and self-concept. In addition, the consumer practices of empty nest couples reinforced their concern with keeping close bonds with their children.Theoretical and Methodological Implications: the application of the New Involvement Profile (NIP) scale is a contribution in this field, being adapted to the Brazilian context and to a specific segment - the empty nest couples. |
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REMark - Revista Brasileira de Marketing |
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The influence of the involvement with products on consumer practices of empty nest couplesInvolvement with products; Consumption; Empty nest couples.Goal: to analyze the influence of involvement with products focused on leisure and gastronomy - books, trips and wines - on the consumption practices of empty nest couples.Method: a triangulation of methods through exploratory (qualitative) and descriptive (quantitative) research, through in-depth interviewing techniques and questionnaires. For data analysis of the qualitative (content analysis) and the quantitative (descriptive statistics) research. At the time of analysis, the data is triangulated to arrive at the results.Originality / Relevance: is present in the application of the New Involvement Profile (NIP) scale, tested and adapted to the Brazilian reality by Fonseca (1999).Results: it is important to highlight that couples presented situational involvement with the investigated products; therefore, products have no relevant meaning and/or define couples’ lifestyle and self-concept. In addition, the consumer practices of empty nest couples reinforced their concern with keeping close bonds with their children.Theoretical and Methodological Implications: the application of the New Involvement Profile (NIP) scale is a contribution in this field, being adapted to the Brazilian context and to a specific segment - the empty nest couples.Universidade Nove de Julho - Uninoveda Silva, Iara SilvaRohde, Liliane Antunes2019-12-27info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1636910.5585/remark.v18i3.16369ReMark - Revista Brasileira de Marketing; v. 18, n. 3 (2019): (jul./set.); 127-1472177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMenghttps://periodicos.uninove.br/remark/article/view/16369/8041Direitos autorais 2019 Revista Brasileira de Marketinghttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccess2022-01-18T17:56:30Zoai:https://periodicos.uninove.br:article/16369Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2022-01-18T17:56:30REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false |
dc.title.none.fl_str_mv |
The influence of the involvement with products on consumer practices of empty nest couples |
title |
The influence of the involvement with products on consumer practices of empty nest couples |
spellingShingle |
The influence of the involvement with products on consumer practices of empty nest couples da Silva, Iara Silva Involvement with products; Consumption; Empty nest couples. |
title_short |
The influence of the involvement with products on consumer practices of empty nest couples |
title_full |
The influence of the involvement with products on consumer practices of empty nest couples |
title_fullStr |
The influence of the involvement with products on consumer practices of empty nest couples |
title_full_unstemmed |
The influence of the involvement with products on consumer practices of empty nest couples |
title_sort |
The influence of the involvement with products on consumer practices of empty nest couples |
author |
da Silva, Iara Silva |
author_facet |
da Silva, Iara Silva Rohde, Liliane Antunes |
author_role |
author |
author2 |
Rohde, Liliane Antunes |
author2_role |
author |
dc.contributor.none.fl_str_mv |
|
dc.contributor.author.fl_str_mv |
da Silva, Iara Silva Rohde, Liliane Antunes |
dc.subject.por.fl_str_mv |
Involvement with products; Consumption; Empty nest couples. |
topic |
Involvement with products; Consumption; Empty nest couples. |
description |
Goal: to analyze the influence of involvement with products focused on leisure and gastronomy - books, trips and wines - on the consumption practices of empty nest couples.Method: a triangulation of methods through exploratory (qualitative) and descriptive (quantitative) research, through in-depth interviewing techniques and questionnaires. For data analysis of the qualitative (content analysis) and the quantitative (descriptive statistics) research. At the time of analysis, the data is triangulated to arrive at the results.Originality / Relevance: is present in the application of the New Involvement Profile (NIP) scale, tested and adapted to the Brazilian reality by Fonseca (1999).Results: it is important to highlight that couples presented situational involvement with the investigated products; therefore, products have no relevant meaning and/or define couples’ lifestyle and self-concept. In addition, the consumer practices of empty nest couples reinforced their concern with keeping close bonds with their children.Theoretical and Methodological Implications: the application of the New Involvement Profile (NIP) scale is a contribution in this field, being adapted to the Brazilian context and to a specific segment - the empty nest couples. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-12-27 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/16369 10.5585/remark.v18i3.16369 |
url |
https://periodicos.uninove.br/remark/article/view/16369 |
identifier_str_mv |
10.5585/remark.v18i3.16369 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/16369/8041 |
dc.rights.driver.fl_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing https://creativecommons.org/licenses/by-nc-sa/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing https://creativecommons.org/licenses/by-nc-sa/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
dc.source.none.fl_str_mv |
ReMark - Revista Brasileira de Marketing; v. 18, n. 3 (2019): (jul./set.); 127-147 2177-5184 reponame:REMark - Revista Brasileira de Marketing instname:Universidade Nove de Julho (UNINOVE) instacron:RBM |
instname_str |
Universidade Nove de Julho (UNINOVE) |
instacron_str |
RBM |
institution |
RBM |
reponame_str |
REMark - Revista Brasileira de Marketing |
collection |
REMark - Revista Brasileira de Marketing |
repository.name.fl_str_mv |
REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE) |
repository.mail.fl_str_mv |
claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org |
_version_ |
1799138642464079872 |