Covid-19 pandemic: why does it matter for consumer research?
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | REMark - Revista Brasileira de Marketing |
Texto Completo: | https://periodicos.uninove.br/remark/article/view/18677 |
Resumo: | Purpose of the Study: This paper aims to systematically review the literature available concerning the COVID-19 pandemic in the consumer domainMethodology: We conducted a systematic literature review with 21 papers from the Scopus database that discussed the impacts of this crisis on consumer behavior. We answered the following questions: What topics are being explored by the literature? What issues did COVID-19 bring to consumers' lives? How will the COVID-19 affect consumer behavior? How to respond to the consequences that this pandemic is bringing? What are the future topics that need an investigation from the literature?Main Results: We show how consumers are reacting to the crisis by adopting panic behavior and stocking basic products. To reduce physical distancing and psychological stress, consumers are using more technology and do-it-yourself activities. Companies are addressing those issues by limiting consumption and communicating to the customers the actions that they are taking, which for the customers are fundamental. Theoretical and Methodological Contributions: We contribute to the literature of consumer behavior by providing evidence-based results that show how the pandemic has been affecting the consumer domain. Relevance/Originality: The pandemic has been affecting consumer behavior and few studies are seeking to summarize the results of the research conducted and providing an overview of the topic in consumer research.Keywords: COVID-19 Pandemic; Consumer Research; Literature Review; |
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Covid-19 pandemic: why does it matter for consumer research?Pandemia do covid-19: por que é importante para a pesquisa do consumidor?COVID-19 Pandemic; Consumer Research; Literature ReviewPandemia do COVID-19; Pesquisa de Consumo; Revisão da LiteraturaPurpose of the Study: This paper aims to systematically review the literature available concerning the COVID-19 pandemic in the consumer domainMethodology: We conducted a systematic literature review with 21 papers from the Scopus database that discussed the impacts of this crisis on consumer behavior. We answered the following questions: What topics are being explored by the literature? What issues did COVID-19 bring to consumers' lives? How will the COVID-19 affect consumer behavior? How to respond to the consequences that this pandemic is bringing? What are the future topics that need an investigation from the literature?Main Results: We show how consumers are reacting to the crisis by adopting panic behavior and stocking basic products. To reduce physical distancing and psychological stress, consumers are using more technology and do-it-yourself activities. Companies are addressing those issues by limiting consumption and communicating to the customers the actions that they are taking, which for the customers are fundamental. Theoretical and Methodological Contributions: We contribute to the literature of consumer behavior by providing evidence-based results that show how the pandemic has been affecting the consumer domain. Relevance/Originality: The pandemic has been affecting consumer behavior and few studies are seeking to summarize the results of the research conducted and providing an overview of the topic in consumer research.Keywords: COVID-19 Pandemic; Consumer Research; Literature Review;Objetivo do estudo: O objetivo deste artigo é revisar sistematicamente a literatura sobre consumo e o comportamento do consumidor no primeiro ano da pandemia COVID-19. Para cumprir esse objetivo, este artigo busca responder às seguintes questões de pesquisa: Qual é o estado da arte da literatura sobre a pandemia de COVID-19 e o consumo/comportamento do consumidor? Quais são as mudanças na vida do consumidor que a literatura tem discutido? Quais são as lacunas de pesquisa sobre consumo/comportamento do consumidor e a pandemia COVID-19?Metodologia: O método selecionado é a revisão de escopo da literatura (reviewing scope), contemplando a análise bibliométria, temática e de conteúdo, utilizando as base de dados da Scopus e Web of Science.Resultados: Foram Identificados 7 tópicos principais na literatura: mudanças no comportamento do consumidor; enfrentando os lockdowns; busca e compartilhamento de informações; efeitos psicológicos; comportamento de vício; mudanças no consumo de alimentos; comportamento de compra por pânico e acumulação. Além disso, foram explorados temas emergentes do consumo, como os antecedentes do consumo e o efeito da crise no comportamento humano. Na literatura investigada, a utilização de survey e a Modelagem de Equações Estruturais se configuram como principais estratégias de coleta e análise de dados e as amostras são originárias principalmente de países como EUA e a China.Contribuições teóricas e metodológicas: Este artigo fornece informações baseadas em evidências para a literatura de marketing, pesquisas de consumo e demais profissionais sobre como a pandemia afetou o domínio do consumidor.Relevância/originalidade: O comportamento do consumidor foi evidenciado no contexto da pandemia, a partir da perspectiva acadêmica e gerencial. A revisão de escopo da literatura identificou os tópicos, métodos e discussões gerais sobre os efeitos da pandemia no consumo e no comportamento do consumidor, que podem ajudar as empresas a entender o comportamento, estimular outras pesquisas e o desenvolver políticas públicas e organizacionais.Universidade Nove de Julho - UninoveSilva, Lucas Emmanuel NascimentoGomes Neto, Manoel BastosGrangeiro, Rebeca da RochaNadae, Jeniffer de2021-06-14info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1867710.5585/remark.v20i2.18677ReMark - Revista Brasileira de Marketing; v. 20, n. 2 (2021): (abr./jun.); 252-2782177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMenghttps://periodicos.uninove.br/remark/article/view/18677/9030Direitos autorais 2021 Revista Brasileira de Marketinghttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccess2021-12-23T15:30:54Zoai:https://periodicos.uninove.br:article/18677Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2021-12-23T15:30:54REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false |
dc.title.none.fl_str_mv |
Covid-19 pandemic: why does it matter for consumer research? Pandemia do covid-19: por que é importante para a pesquisa do consumidor? |
title |
Covid-19 pandemic: why does it matter for consumer research? |
spellingShingle |
Covid-19 pandemic: why does it matter for consumer research? Silva, Lucas Emmanuel Nascimento COVID-19 Pandemic; Consumer Research; Literature Review Pandemia do COVID-19; Pesquisa de Consumo; Revisão da Literatura |
title_short |
Covid-19 pandemic: why does it matter for consumer research? |
title_full |
Covid-19 pandemic: why does it matter for consumer research? |
title_fullStr |
Covid-19 pandemic: why does it matter for consumer research? |
title_full_unstemmed |
Covid-19 pandemic: why does it matter for consumer research? |
title_sort |
Covid-19 pandemic: why does it matter for consumer research? |
author |
Silva, Lucas Emmanuel Nascimento |
author_facet |
Silva, Lucas Emmanuel Nascimento Gomes Neto, Manoel Bastos Grangeiro, Rebeca da Rocha Nadae, Jeniffer de |
author_role |
author |
author2 |
Gomes Neto, Manoel Bastos Grangeiro, Rebeca da Rocha Nadae, Jeniffer de |
author2_role |
author author author |
dc.contributor.none.fl_str_mv |
|
dc.contributor.author.fl_str_mv |
Silva, Lucas Emmanuel Nascimento Gomes Neto, Manoel Bastos Grangeiro, Rebeca da Rocha Nadae, Jeniffer de |
dc.subject.por.fl_str_mv |
COVID-19 Pandemic; Consumer Research; Literature Review Pandemia do COVID-19; Pesquisa de Consumo; Revisão da Literatura |
topic |
COVID-19 Pandemic; Consumer Research; Literature Review Pandemia do COVID-19; Pesquisa de Consumo; Revisão da Literatura |
description |
Purpose of the Study: This paper aims to systematically review the literature available concerning the COVID-19 pandemic in the consumer domainMethodology: We conducted a systematic literature review with 21 papers from the Scopus database that discussed the impacts of this crisis on consumer behavior. We answered the following questions: What topics are being explored by the literature? What issues did COVID-19 bring to consumers' lives? How will the COVID-19 affect consumer behavior? How to respond to the consequences that this pandemic is bringing? What are the future topics that need an investigation from the literature?Main Results: We show how consumers are reacting to the crisis by adopting panic behavior and stocking basic products. To reduce physical distancing and psychological stress, consumers are using more technology and do-it-yourself activities. Companies are addressing those issues by limiting consumption and communicating to the customers the actions that they are taking, which for the customers are fundamental. Theoretical and Methodological Contributions: We contribute to the literature of consumer behavior by providing evidence-based results that show how the pandemic has been affecting the consumer domain. Relevance/Originality: The pandemic has been affecting consumer behavior and few studies are seeking to summarize the results of the research conducted and providing an overview of the topic in consumer research.Keywords: COVID-19 Pandemic; Consumer Research; Literature Review; |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-06-14 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/18677 10.5585/remark.v20i2.18677 |
url |
https://periodicos.uninove.br/remark/article/view/18677 |
identifier_str_mv |
10.5585/remark.v20i2.18677 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/18677/9030 |
dc.rights.driver.fl_str_mv |
Direitos autorais 2021 Revista Brasileira de Marketing https://creativecommons.org/licenses/by-nc-sa/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos autorais 2021 Revista Brasileira de Marketing https://creativecommons.org/licenses/by-nc-sa/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
dc.source.none.fl_str_mv |
ReMark - Revista Brasileira de Marketing; v. 20, n. 2 (2021): (abr./jun.); 252-278 2177-5184 reponame:REMark - Revista Brasileira de Marketing instname:Universidade Nove de Julho (UNINOVE) instacron:RBM |
instname_str |
Universidade Nove de Julho (UNINOVE) |
instacron_str |
RBM |
institution |
RBM |
reponame_str |
REMark - Revista Brasileira de Marketing |
collection |
REMark - Revista Brasileira de Marketing |
repository.name.fl_str_mv |
REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE) |
repository.mail.fl_str_mv |
claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org |
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1799138642566840320 |