How Should I Dress? Understanding the Clothing Consumption of Businesswomen in the Clothing Market
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | REMark - Revista Brasileira de Marketing |
Texto Completo: | https://periodicos.uninove.br/remark/article/view/12252 |
Resumo: | Purpose: This article aims to analyze the relationship between businesswomen in the clothing industry and the clothes they chose to wear. Method: This research is qualitative and studies multiple cases via in depth interviews, investigating them through the semantic-pragmatic art of conversation. Originality/relevance: The main originality of this paper is in the interviewees, as they are businesswomen in the fashion industry themselves. Studies in this industry tend to analyze the final consumer and the retail strategies adopted to influence sales, but a focus on understanding these entrepreneurs as consumers and end users of the products has not been explored. Results: The findings of this study point to the following results: businesswomen convey how they would like to be perceived through the clothes they buy and wear; the profession and the role played may influence the choice of the product to be purchased; the buying process is neither planned nor systematic; clothing can be an indication of the managerial style and can also reflect the social role being played, demonstrate individuality, economic status and the groups of affiliation or aspiration of these female entrepreneurs. Theoretical contributions: This study offers a theoretical advancement in identifying a very interesting closure of the cultural circuit in which the creators have been turned into their own creations. The analyzed businesswomen create objects of consumption in their companies to be desired by the consumers; and are themselves transformed by means of the desires and buying behavior, into the objects of consumption and images of success to be acquired and reproduced. |
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How Should I Dress? Understanding the Clothing Consumption of Businesswomen in the Clothing MarketCom que Roupa Eu Vou? Compreendendo o Consumo de Vestimentas Realizado por Empresárias de ConfecçõesClothing Consumption. Fashion. Businesswomen in Clothing Market.Consumo de Vestimentas. Moda. Empresárias de Confecções.Purpose: This article aims to analyze the relationship between businesswomen in the clothing industry and the clothes they chose to wear. Method: This research is qualitative and studies multiple cases via in depth interviews, investigating them through the semantic-pragmatic art of conversation. Originality/relevance: The main originality of this paper is in the interviewees, as they are businesswomen in the fashion industry themselves. Studies in this industry tend to analyze the final consumer and the retail strategies adopted to influence sales, but a focus on understanding these entrepreneurs as consumers and end users of the products has not been explored. Results: The findings of this study point to the following results: businesswomen convey how they would like to be perceived through the clothes they buy and wear; the profession and the role played may influence the choice of the product to be purchased; the buying process is neither planned nor systematic; clothing can be an indication of the managerial style and can also reflect the social role being played, demonstrate individuality, economic status and the groups of affiliation or aspiration of these female entrepreneurs. Theoretical contributions: This study offers a theoretical advancement in identifying a very interesting closure of the cultural circuit in which the creators have been turned into their own creations. The analyzed businesswomen create objects of consumption in their companies to be desired by the consumers; and are themselves transformed by means of the desires and buying behavior, into the objects of consumption and images of success to be acquired and reproduced. Objetivo: Este artigo visa analisar empresrias de um cluster regional de confeco e suas relaes com as roupas que escolhem vestir.Mtodo: A pesquisa qualitativa e estuda casos mltiplos a partir de entrevistas em profundidade, investigando-as por meio da anlise semntico-pragmtica da conversao.Originalidade/Relevncia: A principal originalidade desta pesquisa est no pblico investigado, que so as empresrias da Moda. As pesquisas realizadas nesse segmento investigam o consumidor final e as estratgias de varejo adotadas para influenciar a compra, mas um enfoque em entender as empresrias enquanto consumidoras e usurias do produto ainda no foi explorado.Resultados: Os achados desse estudo apontam os seguintes resultados: por meios das roupas que compram e vestem, as mulheres de negcios comunicam como so ou gostariam de ser; a profisso e a funo desempenhada podem influenciar na escolha do produto a ser comprado; o processo de compra no planejado e no sistematizado; as roupas podem comunicar o estilo gerencial e tambm podem indicar o papel social desempenhado, a individualidade, o status econmico e o grupo de afiliao ou aspirao dessas empresrias.Contribuies tericas: Este estudo oferece um avano terico ao identificar um fechamento bastante interessante do circuito cultural em que as criadoras viram criaturas. As empresrias analisadas criam objetos de consumo em suas empresas para serem desejados pelos consumidores(as); e so transformadas elas prprias, por meios dos desejos e comportamentos de compra, em objetos de consumo, imagens de sucesso a serem adquiridos e reproduzidos. Universidade Nove de Julho - Uninove2018-09-20info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1225210.5585/bmj.v17i6.3731ReMark - Revista Brasileira de Marketing; v. 17, n. 6 (2018): Edição Especial Nacional; 788-8052177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12252/5894Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessSilva, Marianny Jessica de BritoSantana, Shirley ArrudaCosta, Marconi Freitas da2019-06-14T18:52:28Zoai:https://periodicos.uninove.br:article/12252Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-06-14T18:52:28REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false |
dc.title.none.fl_str_mv |
How Should I Dress? Understanding the Clothing Consumption of Businesswomen in the Clothing Market Com que Roupa Eu Vou? Compreendendo o Consumo de Vestimentas Realizado por Empresárias de Confecções |
title |
How Should I Dress? Understanding the Clothing Consumption of Businesswomen in the Clothing Market |
spellingShingle |
How Should I Dress? Understanding the Clothing Consumption of Businesswomen in the Clothing Market Silva, Marianny Jessica de Brito Clothing Consumption. Fashion. Businesswomen in Clothing Market. Consumo de Vestimentas. Moda. Empresárias de Confecções. |
title_short |
How Should I Dress? Understanding the Clothing Consumption of Businesswomen in the Clothing Market |
title_full |
How Should I Dress? Understanding the Clothing Consumption of Businesswomen in the Clothing Market |
title_fullStr |
How Should I Dress? Understanding the Clothing Consumption of Businesswomen in the Clothing Market |
title_full_unstemmed |
How Should I Dress? Understanding the Clothing Consumption of Businesswomen in the Clothing Market |
title_sort |
How Should I Dress? Understanding the Clothing Consumption of Businesswomen in the Clothing Market |
author |
Silva, Marianny Jessica de Brito |
author_facet |
Silva, Marianny Jessica de Brito Santana, Shirley Arruda Costa, Marconi Freitas da |
author_role |
author |
author2 |
Santana, Shirley Arruda Costa, Marconi Freitas da |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Silva, Marianny Jessica de Brito Santana, Shirley Arruda Costa, Marconi Freitas da |
dc.subject.por.fl_str_mv |
Clothing Consumption. Fashion. Businesswomen in Clothing Market. Consumo de Vestimentas. Moda. Empresárias de Confecções. |
topic |
Clothing Consumption. Fashion. Businesswomen in Clothing Market. Consumo de Vestimentas. Moda. Empresárias de Confecções. |
description |
Purpose: This article aims to analyze the relationship between businesswomen in the clothing industry and the clothes they chose to wear. Method: This research is qualitative and studies multiple cases via in depth interviews, investigating them through the semantic-pragmatic art of conversation. Originality/relevance: The main originality of this paper is in the interviewees, as they are businesswomen in the fashion industry themselves. Studies in this industry tend to analyze the final consumer and the retail strategies adopted to influence sales, but a focus on understanding these entrepreneurs as consumers and end users of the products has not been explored. Results: The findings of this study point to the following results: businesswomen convey how they would like to be perceived through the clothes they buy and wear; the profession and the role played may influence the choice of the product to be purchased; the buying process is neither planned nor systematic; clothing can be an indication of the managerial style and can also reflect the social role being played, demonstrate individuality, economic status and the groups of affiliation or aspiration of these female entrepreneurs. Theoretical contributions: This study offers a theoretical advancement in identifying a very interesting closure of the cultural circuit in which the creators have been turned into their own creations. The analyzed businesswomen create objects of consumption in their companies to be desired by the consumers; and are themselves transformed by means of the desires and buying behavior, into the objects of consumption and images of success to be acquired and reproduced. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-09-20 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12252 10.5585/bmj.v17i6.3731 |
url |
https://periodicos.uninove.br/remark/article/view/12252 |
identifier_str_mv |
10.5585/bmj.v17i6.3731 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12252/5894 |
dc.rights.driver.fl_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
dc.source.none.fl_str_mv |
ReMark - Revista Brasileira de Marketing; v. 17, n. 6 (2018): Edição Especial Nacional; 788-805 2177-5184 reponame:REMark - Revista Brasileira de Marketing instname:Universidade Nove de Julho (UNINOVE) instacron:RBM |
instname_str |
Universidade Nove de Julho (UNINOVE) |
instacron_str |
RBM |
institution |
RBM |
reponame_str |
REMark - Revista Brasileira de Marketing |
collection |
REMark - Revista Brasileira de Marketing |
repository.name.fl_str_mv |
REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE) |
repository.mail.fl_str_mv |
claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org |
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1799138642607734784 |