Does Life Satisfaction Influence the Use of Facebook?

Detalhes bibliográficos
Autor(a) principal: de Oliveira, Mauro José
Data de Publicação: 2014
Outros Autores: Huertas, Melby Karina Zuniga
Tipo de documento: Artigo
Idioma: por
Título da fonte: REMark - Revista Brasileira de Marketing
DOI: 10.5585/remark.v13i6.2849
Texto Completo: https://periodicos.uninove.br/remark/article/view/12070
Resumo: A variety of factors responsible for influencing the use of Social Networks Sites (SNS) has been the focus of research, but inconclusive results present a theoretical framework evolving. In this study, extends the model proposed by Cheung et al. (2011) to explain the use of SNS, adding Life Satisfaction as related variable. The objective was to analyze the relationship between Life Satisfaction and Use of SN. An online survey of Brazilians (n = 1111) showed influence of Life Satisfaction on We-Intention of SNS of Use. This relationship had Subjective Norm, Group Norms, Social Identity, Entertainment Value and Maintaining Interpersonal Interconnectivity as dependent variables. Life Satisfaction has improved the explanatory power of the model (R2 = 0.36) and proved different arrangements between the influencing factors of the use of social networks sites by Brazilians.
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spelling Does Life Satisfaction Influence the Use of Facebook?A Satisfação com a Vida Influencia a Intenção de Uso do Facebook?Structural Equation Modeling; SmartPLS; Social Networking Site; Motivation; Life Satisfaction.Redes Sociais; Motivação; Satisfação com a Vida; Influência Social; Usos e Gratificações; Presença SocialA variety of factors responsible for influencing the use of Social Networks Sites (SNS) has been the focus of research, but inconclusive results present a theoretical framework evolving. In this study, extends the model proposed by Cheung et al. (2011) to explain the use of SNS, adding Life Satisfaction as related variable. The objective was to analyze the relationship between Life Satisfaction and Use of SN. An online survey of Brazilians (n = 1111) showed influence of Life Satisfaction on We-Intention of SNS of Use. This relationship had Subjective Norm, Group Norms, Social Identity, Entertainment Value and Maintaining Interpersonal Interconnectivity as dependent variables. Life Satisfaction has improved the explanatory power of the model (R2 = 0.36) and proved different arrangements between the influencing factors of the use of social networks sites by Brazilians.Variedade de fatores que influenciam o uso de Redes Sociais (RSs) tem sido foco de pesquisa, mas resultados inconclusivos apresentam um corpo terico em evoluo. Neste estudo, extende-se o modelo proposto por Cheung et al. (2011) para explicar o uso de RSs, adicionando-se Satisfao com a Vida como varivel relacionada. O objetivo foi analisar a relao entre Satisfao com a Vida e Uso de RSs. Um levantamento on-line com brasileiros (n = 1111) revelou influncia de Satisfao com a Vida sobre We-Intention do Uso de RSs Essa relao foi mediada por Norma Subjetiva, Normas de Grupo, Identidade Social, Valor de Entretenimento e Manuteno da Interconectividade Interpessoal. Satisfao com a Vida melhorou o poder explicativo do modelo (R2=0,36) e revelaram-se diferentes arranjos entre os fatores influenciadores do uso de redes sociais pelos brasileiros.Universidade Nove de Julho - Uninove2014-12-23info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1207010.5585/remark.v13i6.2849ReMark - Revista Brasileira de Marketing; v. 13, n. 6 (2014): Outubro - Dezembro; 124-1372177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12070/5713Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessde Oliveira, Mauro JoséHuertas, Melby Karina Zuniga2019-02-19T17:42:37Zoai:https://periodicos.uninove.br:article/12070Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-02-19T17:42:37REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Does Life Satisfaction Influence the Use of Facebook?
A Satisfação com a Vida Influencia a Intenção de Uso do Facebook?
title Does Life Satisfaction Influence the Use of Facebook?
spellingShingle Does Life Satisfaction Influence the Use of Facebook?
Does Life Satisfaction Influence the Use of Facebook?
de Oliveira, Mauro José
Structural Equation Modeling; SmartPLS; Social Networking Site; Motivation; Life Satisfaction.
Redes Sociais; Motivação; Satisfação com a Vida; Influência Social; Usos e Gratificações; Presença Social
de Oliveira, Mauro José
Structural Equation Modeling; SmartPLS; Social Networking Site; Motivation; Life Satisfaction.
Redes Sociais; Motivação; Satisfação com a Vida; Influência Social; Usos e Gratificações; Presença Social
title_short Does Life Satisfaction Influence the Use of Facebook?
title_full Does Life Satisfaction Influence the Use of Facebook?
title_fullStr Does Life Satisfaction Influence the Use of Facebook?
Does Life Satisfaction Influence the Use of Facebook?
title_full_unstemmed Does Life Satisfaction Influence the Use of Facebook?
Does Life Satisfaction Influence the Use of Facebook?
title_sort Does Life Satisfaction Influence the Use of Facebook?
author de Oliveira, Mauro José
author_facet de Oliveira, Mauro José
de Oliveira, Mauro José
Huertas, Melby Karina Zuniga
Huertas, Melby Karina Zuniga
author_role author
author2 Huertas, Melby Karina Zuniga
author2_role author
dc.contributor.author.fl_str_mv de Oliveira, Mauro José
Huertas, Melby Karina Zuniga
dc.subject.por.fl_str_mv Structural Equation Modeling; SmartPLS; Social Networking Site; Motivation; Life Satisfaction.
Redes Sociais; Motivação; Satisfação com a Vida; Influência Social; Usos e Gratificações; Presença Social
topic Structural Equation Modeling; SmartPLS; Social Networking Site; Motivation; Life Satisfaction.
Redes Sociais; Motivação; Satisfação com a Vida; Influência Social; Usos e Gratificações; Presença Social
description A variety of factors responsible for influencing the use of Social Networks Sites (SNS) has been the focus of research, but inconclusive results present a theoretical framework evolving. In this study, extends the model proposed by Cheung et al. (2011) to explain the use of SNS, adding Life Satisfaction as related variable. The objective was to analyze the relationship between Life Satisfaction and Use of SN. An online survey of Brazilians (n = 1111) showed influence of Life Satisfaction on We-Intention of SNS of Use. This relationship had Subjective Norm, Group Norms, Social Identity, Entertainment Value and Maintaining Interpersonal Interconnectivity as dependent variables. Life Satisfaction has improved the explanatory power of the model (R2 = 0.36) and proved different arrangements between the influencing factors of the use of social networks sites by Brazilians.
publishDate 2014
dc.date.none.fl_str_mv 2014-12-23
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/12070
10.5585/remark.v13i6.2849
url https://periodicos.uninove.br/remark/article/view/12070
identifier_str_mv 10.5585/remark.v13i6.2849
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/12070/5713
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 13, n. 6 (2014): Outubro - Dezembro; 124-137
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
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dc.identifier.doi.none.fl_str_mv 10.5585/remark.v13i6.2849

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