Attributes of Lifestyle Consumer Related to the Use of Organic Products Retail Specialist
Autor(a) principal: | |
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Data de Publicação: | 2014 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | REMark - Revista Brasileira de Marketing |
Texto Completo: | https://periodicos.uninove.br/remark/article/view/12054 |
Resumo: | To evaluate the relationship between attributes of lifestyle and consumption of organic products in specialty retail, this research sought to understand who the consumer of organic products in specialty retail. To serve this purpose, a field survey of qualitative and quantitative nature was conducted with a sample of 60 subjects covered at the time of purchase at a grocery store specializing in organic products in the city of So Paulo/SP. To justify the sample size G*Power 3.1.7 software with the specifications recommended in the literature. The collected sample was sufficient to detect the desired effects of Structural Equation Modeling with Partial Least Squares Method (Partial Least Square - PLS). As a result it was observed that consumers of organic produce state to adopt a healthy lifestyle and attributed the following determinants for buying organic produce factors: the quality and the benefits that accrue to the same health. |
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Attributes of Lifestyle Consumer Related to the Use of Organic Products Retail SpecialistAtributos de Estilo de Vida do Consumidor Relacionados ao Consumo de Produtos Orgânicos no Varejo EspecializadoOrganic Product, Lifestyle, Retail, Sustainability, Quality of Life.Produto Orgânico; Estilo de Vida; Varejo; Sustentabilidade; Qualidade de VidaTo evaluate the relationship between attributes of lifestyle and consumption of organic products in specialty retail, this research sought to understand who the consumer of organic products in specialty retail. To serve this purpose, a field survey of qualitative and quantitative nature was conducted with a sample of 60 subjects covered at the time of purchase at a grocery store specializing in organic products in the city of So Paulo/SP. To justify the sample size G*Power 3.1.7 software with the specifications recommended in the literature. The collected sample was sufficient to detect the desired effects of Structural Equation Modeling with Partial Least Squares Method (Partial Least Square - PLS). As a result it was observed that consumers of organic produce state to adopt a healthy lifestyle and attributed the following determinants for buying organic produce factors: the quality and the benefits that accrue to the same health.Com o objetivo de avaliar a relao entre os atributos de estilo de vida e o consumo de produtos orgnicos no varejo especializado, a presente pesquisa procurou entender quem o consumidor de produtos orgnicos no varejo especializado. Para atender a este objetivo, foi realizada uma pesquisa de campo com natureza qualitativa e quantitativa junto a uma amostra de 60 indivduos abordados no momento da compra em um supermercado especializado em produtos orgnicos na cidade de So Paulo/SP. Como resultado foi observado que os consumidores de produto orgnico declaram adotar um estilo de vida saudvel e atriburam como fatores determinantes para a compra de produtos orgnicos a qualidade e os benefcios que os mesmo agregam a sade.Universidade Nove de Julho - Uninove2014-11-06info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1205410.5585/remark.v13i5.2781ReMark - Revista Brasileira de Marketing; v. 13, n. 5 (2014): Julho - Setembro; 36-462177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12054/5697Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessBraga Junior, Sergio SilvaVeiga Neto, Alipio RamosMoraes, Nelson Russo2019-02-19T17:43:04Zoai:https://periodicos.uninove.br:article/12054Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-02-19T17:43:04REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false |
dc.title.none.fl_str_mv |
Attributes of Lifestyle Consumer Related to the Use of Organic Products Retail Specialist Atributos de Estilo de Vida do Consumidor Relacionados ao Consumo de Produtos Orgânicos no Varejo Especializado |
title |
Attributes of Lifestyle Consumer Related to the Use of Organic Products Retail Specialist |
spellingShingle |
Attributes of Lifestyle Consumer Related to the Use of Organic Products Retail Specialist Braga Junior, Sergio Silva Organic Product, Lifestyle, Retail, Sustainability, Quality of Life. Produto Orgânico; Estilo de Vida; Varejo; Sustentabilidade; Qualidade de Vida |
title_short |
Attributes of Lifestyle Consumer Related to the Use of Organic Products Retail Specialist |
title_full |
Attributes of Lifestyle Consumer Related to the Use of Organic Products Retail Specialist |
title_fullStr |
Attributes of Lifestyle Consumer Related to the Use of Organic Products Retail Specialist |
title_full_unstemmed |
Attributes of Lifestyle Consumer Related to the Use of Organic Products Retail Specialist |
title_sort |
Attributes of Lifestyle Consumer Related to the Use of Organic Products Retail Specialist |
author |
Braga Junior, Sergio Silva |
author_facet |
Braga Junior, Sergio Silva Veiga Neto, Alipio Ramos Moraes, Nelson Russo |
author_role |
author |
author2 |
Veiga Neto, Alipio Ramos Moraes, Nelson Russo |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Braga Junior, Sergio Silva Veiga Neto, Alipio Ramos Moraes, Nelson Russo |
dc.subject.por.fl_str_mv |
Organic Product, Lifestyle, Retail, Sustainability, Quality of Life. Produto Orgânico; Estilo de Vida; Varejo; Sustentabilidade; Qualidade de Vida |
topic |
Organic Product, Lifestyle, Retail, Sustainability, Quality of Life. Produto Orgânico; Estilo de Vida; Varejo; Sustentabilidade; Qualidade de Vida |
description |
To evaluate the relationship between attributes of lifestyle and consumption of organic products in specialty retail, this research sought to understand who the consumer of organic products in specialty retail. To serve this purpose, a field survey of qualitative and quantitative nature was conducted with a sample of 60 subjects covered at the time of purchase at a grocery store specializing in organic products in the city of So Paulo/SP. To justify the sample size G*Power 3.1.7 software with the specifications recommended in the literature. The collected sample was sufficient to detect the desired effects of Structural Equation Modeling with Partial Least Squares Method (Partial Least Square - PLS). As a result it was observed that consumers of organic produce state to adopt a healthy lifestyle and attributed the following determinants for buying organic produce factors: the quality and the benefits that accrue to the same health. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-11-06 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12054 10.5585/remark.v13i5.2781 |
url |
https://periodicos.uninove.br/remark/article/view/12054 |
identifier_str_mv |
10.5585/remark.v13i5.2781 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12054/5697 |
dc.rights.driver.fl_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
dc.source.none.fl_str_mv |
ReMark - Revista Brasileira de Marketing; v. 13, n. 5 (2014): Julho - Setembro; 36-46 2177-5184 reponame:REMark - Revista Brasileira de Marketing instname:Universidade Nove de Julho (UNINOVE) instacron:RBM |
instname_str |
Universidade Nove de Julho (UNINOVE) |
instacron_str |
RBM |
institution |
RBM |
reponame_str |
REMark - Revista Brasileira de Marketing |
collection |
REMark - Revista Brasileira de Marketing |
repository.name.fl_str_mv |
REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE) |
repository.mail.fl_str_mv |
claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org |
_version_ |
1799138639932817408 |