Attributes of Lifestyle Consumer Related to the Use of Organic Products Retail Specialist

Detalhes bibliográficos
Autor(a) principal: Braga Junior, Sergio Silva
Data de Publicação: 2014
Outros Autores: Veiga Neto, Alipio Ramos, Moraes, Nelson Russo
Tipo de documento: Artigo
Idioma: por
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/12054
Resumo: To evaluate the relationship between attributes of lifestyle and consumption of organic products in specialty retail, this research sought to understand who the consumer of organic products in specialty retail. To serve this purpose, a field survey of qualitative and quantitative nature was conducted with a sample of 60 subjects covered at the time of purchase at a grocery store specializing in organic products in the city of So Paulo/SP. To justify the sample size G*Power 3.1.7 software with the specifications recommended in the literature. The collected sample was sufficient to detect the desired effects of Structural Equation Modeling with Partial Least Squares Method (Partial Least Square - PLS). As a result it was observed that consumers of organic produce state to adopt a healthy lifestyle and attributed the following determinants for buying organic produce factors: the quality and the benefits that accrue to the same health.
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spelling Attributes of Lifestyle Consumer Related to the Use of Organic Products Retail SpecialistAtributos de Estilo de Vida do Consumidor Relacionados ao Consumo de Produtos Orgânicos no Varejo EspecializadoOrganic Product, Lifestyle, Retail, Sustainability, Quality of Life.Produto Orgânico; Estilo de Vida; Varejo; Sustentabilidade; Qualidade de VidaTo evaluate the relationship between attributes of lifestyle and consumption of organic products in specialty retail, this research sought to understand who the consumer of organic products in specialty retail. To serve this purpose, a field survey of qualitative and quantitative nature was conducted with a sample of 60 subjects covered at the time of purchase at a grocery store specializing in organic products in the city of So Paulo/SP. To justify the sample size G*Power 3.1.7 software with the specifications recommended in the literature. The collected sample was sufficient to detect the desired effects of Structural Equation Modeling with Partial Least Squares Method (Partial Least Square - PLS). As a result it was observed that consumers of organic produce state to adopt a healthy lifestyle and attributed the following determinants for buying organic produce factors: the quality and the benefits that accrue to the same health.Com o objetivo de avaliar a relao entre os atributos de estilo de vida e o consumo de produtos orgnicos no varejo especializado, a presente pesquisa procurou entender quem o consumidor de produtos orgnicos no varejo especializado. Para atender a este objetivo, foi realizada uma pesquisa de campo com natureza qualitativa e quantitativa junto a uma amostra de 60 indivduos abordados no momento da compra em um supermercado especializado em produtos orgnicos na cidade de So Paulo/SP. Como resultado foi observado que os consumidores de produto orgnico declaram adotar um estilo de vida saudvel e atriburam como fatores determinantes para a compra de produtos orgnicos a qualidade e os benefcios que os mesmo agregam a sade.Universidade Nove de Julho - Uninove2014-11-06info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1205410.5585/remark.v13i5.2781ReMark - Revista Brasileira de Marketing; v. 13, n. 5 (2014): Julho - Setembro; 36-462177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12054/5697Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessBraga Junior, Sergio SilvaVeiga Neto, Alipio RamosMoraes, Nelson Russo2019-02-19T17:43:04Zoai:https://periodicos.uninove.br:article/12054Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-02-19T17:43:04REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Attributes of Lifestyle Consumer Related to the Use of Organic Products Retail Specialist
Atributos de Estilo de Vida do Consumidor Relacionados ao Consumo de Produtos Orgânicos no Varejo Especializado
title Attributes of Lifestyle Consumer Related to the Use of Organic Products Retail Specialist
spellingShingle Attributes of Lifestyle Consumer Related to the Use of Organic Products Retail Specialist
Braga Junior, Sergio Silva
Organic Product, Lifestyle, Retail, Sustainability, Quality of Life.
Produto Orgânico; Estilo de Vida; Varejo; Sustentabilidade; Qualidade de Vida
title_short Attributes of Lifestyle Consumer Related to the Use of Organic Products Retail Specialist
title_full Attributes of Lifestyle Consumer Related to the Use of Organic Products Retail Specialist
title_fullStr Attributes of Lifestyle Consumer Related to the Use of Organic Products Retail Specialist
title_full_unstemmed Attributes of Lifestyle Consumer Related to the Use of Organic Products Retail Specialist
title_sort Attributes of Lifestyle Consumer Related to the Use of Organic Products Retail Specialist
author Braga Junior, Sergio Silva
author_facet Braga Junior, Sergio Silva
Veiga Neto, Alipio Ramos
Moraes, Nelson Russo
author_role author
author2 Veiga Neto, Alipio Ramos
Moraes, Nelson Russo
author2_role author
author
dc.contributor.author.fl_str_mv Braga Junior, Sergio Silva
Veiga Neto, Alipio Ramos
Moraes, Nelson Russo
dc.subject.por.fl_str_mv Organic Product, Lifestyle, Retail, Sustainability, Quality of Life.
Produto Orgânico; Estilo de Vida; Varejo; Sustentabilidade; Qualidade de Vida
topic Organic Product, Lifestyle, Retail, Sustainability, Quality of Life.
Produto Orgânico; Estilo de Vida; Varejo; Sustentabilidade; Qualidade de Vida
description To evaluate the relationship between attributes of lifestyle and consumption of organic products in specialty retail, this research sought to understand who the consumer of organic products in specialty retail. To serve this purpose, a field survey of qualitative and quantitative nature was conducted with a sample of 60 subjects covered at the time of purchase at a grocery store specializing in organic products in the city of So Paulo/SP. To justify the sample size G*Power 3.1.7 software with the specifications recommended in the literature. The collected sample was sufficient to detect the desired effects of Structural Equation Modeling with Partial Least Squares Method (Partial Least Square - PLS). As a result it was observed that consumers of organic produce state to adopt a healthy lifestyle and attributed the following determinants for buying organic produce factors: the quality and the benefits that accrue to the same health.
publishDate 2014
dc.date.none.fl_str_mv 2014-11-06
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/12054
10.5585/remark.v13i5.2781
url https://periodicos.uninove.br/remark/article/view/12054
identifier_str_mv 10.5585/remark.v13i5.2781
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/12054/5697
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 13, n. 5 (2014): Julho - Setembro; 36-46
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
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