Overview of Research in Marketing in Brazil: An Analysis of Production in Periodic Functionalist Qualis Capes A2, B1 and B2.
Autor(a) principal: | |
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Data de Publicação: | 2015 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | REMark - Revista Brasileira de Marketing |
Texto Completo: | https://periodicos.uninove.br/remark/article/view/12084 |
Resumo: | Faced with the qualitative research tradition by constructivist or not functionalist paradigm approaches, the main question of this article is to know how is the appropriation of quality criteria in the functionalist research, with the main objective to present an overview of articles published in national journals classified as Qualis A2, B1 and B2 for the years 2003 to 2013. to this end, the analysis has focused on the items presented in its scope functionalist qualitative characteristics, and to evaluate how they are being worked on quality criteria in the marketing publications in Brazil, in the last 11 years. The results of this research allowed to identify and assess the following: the quality criteria in the marketing publications in Brazil during that period; the importance of thinking in quality for qualitative research; and the incipient use of triangulation to the quality of qualitative research. |
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REMark - Revista Brasileira de Marketing |
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Overview of Research in Marketing in Brazil: An Analysis of Production in Periodic Functionalist Qualis Capes A2, B1 and B2.Panorama da Pesquisa em Marketing no Brasil: uma análise da produção funcionalista em periódicos Qualis Capes A2, B1 e B2.Qualitative Research; Quality in Research; Desk Research.Pesquisas Qualitativas; Qualidade nas Pesquisas; Desk ResearchFaced with the qualitative research tradition by constructivist or not functionalist paradigm approaches, the main question of this article is to know how is the appropriation of quality criteria in the functionalist research, with the main objective to present an overview of articles published in national journals classified as Qualis A2, B1 and B2 for the years 2003 to 2013. to this end, the analysis has focused on the items presented in its scope functionalist qualitative characteristics, and to evaluate how they are being worked on quality criteria in the marketing publications in Brazil, in the last 11 years. The results of this research allowed to identify and assess the following: the quality criteria in the marketing publications in Brazil during that period; the importance of thinking in quality for qualitative research; and the incipient use of triangulation to the quality of qualitative research.Diante da tradio da pesquisa qualitativa ter abordagens paradigmticas construtivistas ou no funcionalistas, o questionamento principal deste artigo saber como se d a apropriao de critrios de qualidade na pesquisa funcionalista, tendo como objetivo principal apresentar um panorama dos artigos publicados nas revistas nacionais classificadas com Qualis A2, B1 e B2 dos anos de 2003 a 2013. Para este fim, a anlise debruou-se sobre os artigos que apresentavam em seu escopo caractersticas qualitativas funcionalistas, tendo como objetivo avaliar como esto sendo trabalhados os critrios de qualidade nas publicaes de marketing no Brasil, nos ltimos 11 anos.Universidade Nove de Julho - Uninove2015-06-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1208410.5585/remark.v14i2.2870ReMark - Revista Brasileira de Marketing; v. 14, n. 2 (2015): Abril - Junho; 166-1782177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12084/5728Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessNascimento, Ernandes Rodrigues dode Oliveira, Karla KarinaFreitas-da-Costa, MarconiMarques, Rafaela Queiroz2019-02-19T17:42:06Zoai:https://periodicos.uninove.br:article/12084Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-02-19T17:42:06REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false |
dc.title.none.fl_str_mv |
Overview of Research in Marketing in Brazil: An Analysis of Production in Periodic Functionalist Qualis Capes A2, B1 and B2. Panorama da Pesquisa em Marketing no Brasil: uma análise da produção funcionalista em periódicos Qualis Capes A2, B1 e B2. |
title |
Overview of Research in Marketing in Brazil: An Analysis of Production in Periodic Functionalist Qualis Capes A2, B1 and B2. |
spellingShingle |
Overview of Research in Marketing in Brazil: An Analysis of Production in Periodic Functionalist Qualis Capes A2, B1 and B2. Nascimento, Ernandes Rodrigues do Qualitative Research; Quality in Research; Desk Research. Pesquisas Qualitativas; Qualidade nas Pesquisas; Desk Research |
title_short |
Overview of Research in Marketing in Brazil: An Analysis of Production in Periodic Functionalist Qualis Capes A2, B1 and B2. |
title_full |
Overview of Research in Marketing in Brazil: An Analysis of Production in Periodic Functionalist Qualis Capes A2, B1 and B2. |
title_fullStr |
Overview of Research in Marketing in Brazil: An Analysis of Production in Periodic Functionalist Qualis Capes A2, B1 and B2. |
title_full_unstemmed |
Overview of Research in Marketing in Brazil: An Analysis of Production in Periodic Functionalist Qualis Capes A2, B1 and B2. |
title_sort |
Overview of Research in Marketing in Brazil: An Analysis of Production in Periodic Functionalist Qualis Capes A2, B1 and B2. |
author |
Nascimento, Ernandes Rodrigues do |
author_facet |
Nascimento, Ernandes Rodrigues do de Oliveira, Karla Karina Freitas-da-Costa, Marconi Marques, Rafaela Queiroz |
author_role |
author |
author2 |
de Oliveira, Karla Karina Freitas-da-Costa, Marconi Marques, Rafaela Queiroz |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Nascimento, Ernandes Rodrigues do de Oliveira, Karla Karina Freitas-da-Costa, Marconi Marques, Rafaela Queiroz |
dc.subject.por.fl_str_mv |
Qualitative Research; Quality in Research; Desk Research. Pesquisas Qualitativas; Qualidade nas Pesquisas; Desk Research |
topic |
Qualitative Research; Quality in Research; Desk Research. Pesquisas Qualitativas; Qualidade nas Pesquisas; Desk Research |
description |
Faced with the qualitative research tradition by constructivist or not functionalist paradigm approaches, the main question of this article is to know how is the appropriation of quality criteria in the functionalist research, with the main objective to present an overview of articles published in national journals classified as Qualis A2, B1 and B2 for the years 2003 to 2013. to this end, the analysis has focused on the items presented in its scope functionalist qualitative characteristics, and to evaluate how they are being worked on quality criteria in the marketing publications in Brazil, in the last 11 years. The results of this research allowed to identify and assess the following: the quality criteria in the marketing publications in Brazil during that period; the importance of thinking in quality for qualitative research; and the incipient use of triangulation to the quality of qualitative research. |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015-06-30 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12084 10.5585/remark.v14i2.2870 |
url |
https://periodicos.uninove.br/remark/article/view/12084 |
identifier_str_mv |
10.5585/remark.v14i2.2870 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12084/5728 |
dc.rights.driver.fl_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
dc.source.none.fl_str_mv |
ReMark - Revista Brasileira de Marketing; v. 14, n. 2 (2015): Abril - Junho; 166-178 2177-5184 reponame:REMark - Revista Brasileira de Marketing instname:Universidade Nove de Julho (UNINOVE) instacron:RBM |
instname_str |
Universidade Nove de Julho (UNINOVE) |
instacron_str |
RBM |
institution |
RBM |
reponame_str |
REMark - Revista Brasileira de Marketing |
collection |
REMark - Revista Brasileira de Marketing |
repository.name.fl_str_mv |
REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE) |
repository.mail.fl_str_mv |
claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org |
_version_ |
1799138641998512128 |