Effects of corporate social responsibility on brand reputation and brand identification with children

Detalhes bibliográficos
Autor(a) principal: Pais, Madalena Sofia Sarmento de Figueiroa-Rêgo
Data de Publicação: 2012
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/9560
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling Effects of corporate social responsibility on brand reputation and brand identification with childrenCorporate social responsibilityChildrenReputationBrand identificationA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThis study aims to understand children‟s perceptions of Corporate Social Responsibility (CSR) initiatives and its effect on the brand, namely Reputation and Identification. Moreover, it analyzes if the use of Cartoons helps to increase these effects. Differences among gender, age and social class, will also be considered. 292 children from the 3rd and 6th grades from 5 schools with different social backgrounds participated in this study. The research made use of a real brand targeting children. Drawings and questionnaires were used as the main research tools. Results suggest that CSR actions have a positive effect on Reputation and Identification and that Cartoons do not lead to greater positive effects.NSBE - UNLAgante, LuísaRUNPais, Madalena Sofia Sarmento de Figueiroa-Rêgo2013-05-10T11:19:50Z2012-012012-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/9560enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:42:43Zoai:run.unl.pt:10362/9560Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:18:53.932660Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Effects of corporate social responsibility on brand reputation and brand identification with children
title Effects of corporate social responsibility on brand reputation and brand identification with children
spellingShingle Effects of corporate social responsibility on brand reputation and brand identification with children
Pais, Madalena Sofia Sarmento de Figueiroa-Rêgo
Corporate social responsibility
Children
Reputation
Brand identification
title_short Effects of corporate social responsibility on brand reputation and brand identification with children
title_full Effects of corporate social responsibility on brand reputation and brand identification with children
title_fullStr Effects of corporate social responsibility on brand reputation and brand identification with children
title_full_unstemmed Effects of corporate social responsibility on brand reputation and brand identification with children
title_sort Effects of corporate social responsibility on brand reputation and brand identification with children
author Pais, Madalena Sofia Sarmento de Figueiroa-Rêgo
author_facet Pais, Madalena Sofia Sarmento de Figueiroa-Rêgo
author_role author
dc.contributor.none.fl_str_mv Agante, Luísa
RUN
dc.contributor.author.fl_str_mv Pais, Madalena Sofia Sarmento de Figueiroa-Rêgo
dc.subject.por.fl_str_mv Corporate social responsibility
Children
Reputation
Brand identification
topic Corporate social responsibility
Children
Reputation
Brand identification
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2012
dc.date.none.fl_str_mv 2012-01
2012-01-01T00:00:00Z
2013-05-10T11:19:50Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/9560
url http://hdl.handle.net/10362/9560
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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