Social media and music consumption during the COVID-19 pandemic: The case of BTS

• Autor(a) principal: Silva, Catarina Garcia Pereira da
• Data de Publicação: 2021
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/23773
• topic: Media sociais -- Social media; Entertainment; Music; K-pop; BTS; Pandemic; COVID-19; Entretenimento; Música; Pandemia

In 2019, the world has suffered a twist due to the emergence of a pandemic that made us resort to the use of social networks. With this dissertation we tried to know if social networks were more used during the pandemic by music consumers, in particular by BTS fans. We also tried to know if the digital consumption of music was a way of creating a feeling of belonging to a community and if the pandemic modifies the way BTS fans consume music. To get the answers for these questions, a review of the literature on the subject under study was made, and an alternative was addressed to explain it, in this case, conducting an online questionnaire, in so that the perspective of fans can be perceived by conducting a survey, and whose answers seem to confirm that social networks were important during this period and that music was fundamental during the pandemic.