Leveraging customer value through co-creative experiences: a look into hotel businesses

Detalhes bibliográficos
Autor(a) principal: Almeida, Sofia
Data de Publicação: 2020
Outros Autores: Campos, Ana Cláudia
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://doi.org/10.34624/rtd.v0i33.20417
Resumo: The co-creation paradigm advocates businesses to focus on customers' skills and resources in order to create value. The co-creative experience emerges in this context as an opportunity for the customer to actively participate in the creation of personalized value. Customer co-creation is addressed in this study through the analysis of the propositions of co-creative experiences facilitated by three hotels operating in Portugal. Results from this research bring insights that help similar businesses to strengthen their orientation towards co-creation.
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spelling Leveraging customer value through co-creative experiences: a look into hotel businessesAproveitando o valor do cliente através de experiências co-criativas: um olhar sobre as empresas hoteleirasThe co-creation paradigm advocates businesses to focus on customers' skills and resources in order to create value. The co-creative experience emerges in this context as an opportunity for the customer to actively participate in the creation of personalized value. Customer co-creation is addressed in this study through the analysis of the propositions of co-creative experiences facilitated by three hotels operating in Portugal. Results from this research bring insights that help similar businesses to strengthen their orientation towards co-creation.O paradigma da co-criação propõe que as empresas reconheçam as capacidades e recursos dos clientes como fonte de criação de valor. A experiência co-criativa surge, neste contexto, como uma oportunidade de o cliente participar activamente na criação personalizada de valor. A co-criação por parte do cliente é, no presente estudo, analisada mediante as propostas de experiências co-criativas apresentadas por três hotéis portugueses. Espera-se que os resultados desta investigação possam auxiliar negócios similares a estimular a sua orientação para este emergente modelo de negócio.Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro2020-01-01T00:00:00Zjournal articlejournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://doi.org/10.34624/rtd.v0i33.20417oai:proa.ua.pt:article/20417Journal of Tourism & Development; No 33 (2020); 137-150Revista Turismo & Desenvolvimento; n.º 33 (2020); 137-1502182-14531645-9261reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://proa.ua.pt/index.php/rtd/article/view/20417https://doi.org/10.34624/rtd.v0i33.20417https://proa.ua.pt/index.php/rtd/article/view/20417/14795https://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessAlmeida, SofiaCampos, Ana Cláudia2022-09-26T10:57:33Zoai:proa.ua.pt:article/20417Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:06:11.101949Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Leveraging customer value through co-creative experiences: a look into hotel businesses
Aproveitando o valor do cliente através de experiências co-criativas: um olhar sobre as empresas hoteleiras
title Leveraging customer value through co-creative experiences: a look into hotel businesses
spellingShingle Leveraging customer value through co-creative experiences: a look into hotel businesses
Almeida, Sofia
title_short Leveraging customer value through co-creative experiences: a look into hotel businesses
title_full Leveraging customer value through co-creative experiences: a look into hotel businesses
title_fullStr Leveraging customer value through co-creative experiences: a look into hotel businesses
title_full_unstemmed Leveraging customer value through co-creative experiences: a look into hotel businesses
title_sort Leveraging customer value through co-creative experiences: a look into hotel businesses
author Almeida, Sofia
author_facet Almeida, Sofia
Campos, Ana Cláudia
author_role author
author2 Campos, Ana Cláudia
author2_role author
dc.contributor.author.fl_str_mv Almeida, Sofia
Campos, Ana Cláudia
description The co-creation paradigm advocates businesses to focus on customers' skills and resources in order to create value. The co-creative experience emerges in this context as an opportunity for the customer to actively participate in the creation of personalized value. Customer co-creation is addressed in this study through the analysis of the propositions of co-creative experiences facilitated by three hotels operating in Portugal. Results from this research bring insights that help similar businesses to strengthen their orientation towards co-creation.
publishDate 2020
dc.date.none.fl_str_mv 2020-01-01T00:00:00Z
dc.type.driver.fl_str_mv journal article
journal article
info:eu-repo/semantics/article
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://doi.org/10.34624/rtd.v0i33.20417
oai:proa.ua.pt:article/20417
url https://doi.org/10.34624/rtd.v0i33.20417
identifier_str_mv oai:proa.ua.pt:article/20417
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://proa.ua.pt/index.php/rtd/article/view/20417
https://doi.org/10.34624/rtd.v0i33.20417
https://proa.ua.pt/index.php/rtd/article/view/20417/14795
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro
publisher.none.fl_str_mv Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro
dc.source.none.fl_str_mv Journal of Tourism & Development; No 33 (2020); 137-150
Revista Turismo & Desenvolvimento; n.º 33 (2020); 137-150
2182-1453
1645-9261
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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