Foodservice tendencies in 2015 and 2016 and the impact of lifestyle and social media

• Autor(a) principal: Martins, Rui Pedro Rio Torto Ramos
• Data de Publicação: 2016
• Tipo de documento: Dissertação
• Idioma: fra
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/13857
• topic: Estratégias de marketing; Indústria alimentar; Estilo de vida; Motivação do consumidor; Tecnologia digital; Web 2.0; Foodservice tendencies; Lifestyle; Social media; Consumer motivation; Tendências na alimentação; Social media; Motivações de consumidores

Food and catering are an ever-changing industry that influences the lives of millions of people in the world. The products and services provided by this business are constantly adapting to the influencing variables that are on-growing. Additionally, we are now in a world where consumers create the tendencies and are incredibly vocal on what they want and do not want. The changes in lifestyle that the population is facing are numerous. People are seeking products that may adapt to their own personalised life. In the foodservice area, restaurants are obliged to adapt to different variables, such as specific diets and trendy new tastes, while keeping their own characteristics. In addition, the appearance of numerous social media platforms has changed this industry completely. Restaurants have to focus on the new technology-savvy generations and the free, but difficult to control, marketing that comes with them. This project will seek to understand the impact that the lifestyle changes from the last years and the Web 2.0 had in this area. Who creates the tendencies? Why and how are restaurants and food distributers adapting to the new needs of the market? In order to answer these questions, the 2015 and 2016 tendencies for the foodservice area will be analysed followed by the reasons behind them