A point between points: brief reflection about creativity and innovation in Design
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.34624/etd.v0i1.1258 |
Resumo: | The reflection presented in this paper focuses on the concepts of creativity and innovation in design, as support of the analysis of the graphical similarities found between the territorial brand “Porto.” and “Vitra.”, “Prague School of Design Winter” and “Fair .Kiez “. We propose a descriptive analysis of the selected brands, motivated by the controversy of the alleged plagiarism of the brand “Fair. Kiez “ upon the brand “Porto.”, however it departs from the legal battles of the claim of authorship and their rights, despite reinforcing the non permissiveness with the “copy”.We identified in the point and in the geometric system of blue colour, graphically worked as interconnected icons that form a pattern, the elements with potential for the brand differentiation “Porto.”, and it was possible to find similar features in earlier brands and in the German proposal “Fair .Kiez“, wich appeared later.Acknowledging that the novelty is always temporary, the manifestation of creativity seems to be more ways to adaptation than creation (or more incremental innovation manifestation than radical innovation). Thus, using the same graphical grammars it will be unlikely radical differentiation, in the global communication time. The contamination of the author, in the crowded world of visual signs, makes it possible for us to identify in the “sin of plagiarism”, the virtue of co-authorship like collective and participatory progress of design. |
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A point between points: brief reflection about creativity and innovation in DesignUm ponto entre pontos: breve reflexão sobre criatividade e inovação em DesignThe reflection presented in this paper focuses on the concepts of creativity and innovation in design, as support of the analysis of the graphical similarities found between the territorial brand “Porto.” and “Vitra.”, “Prague School of Design Winter” and “Fair .Kiez “. We propose a descriptive analysis of the selected brands, motivated by the controversy of the alleged plagiarism of the brand “Fair. Kiez “ upon the brand “Porto.”, however it departs from the legal battles of the claim of authorship and their rights, despite reinforcing the non permissiveness with the “copy”.We identified in the point and in the geometric system of blue colour, graphically worked as interconnected icons that form a pattern, the elements with potential for the brand differentiation “Porto.”, and it was possible to find similar features in earlier brands and in the German proposal “Fair .Kiez“, wich appeared later.Acknowledging that the novelty is always temporary, the manifestation of creativity seems to be more ways to adaptation than creation (or more incremental innovation manifestation than radical innovation). Thus, using the same graphical grammars it will be unlikely radical differentiation, in the global communication time. The contamination of the author, in the crowded world of visual signs, makes it possible for us to identify in the “sin of plagiarism”, the virtue of co-authorship like collective and participatory progress of design.A reflexão que aqui se ensaia convoca os conceitos de criatividade e inovação em design, como suporte à análise da evidência de semelhanças gráficas encontradas entre a marca territorial “Porto.” e “Vitra.”, “Prague School of Design Winter” e “Fair.Kiez”. Propomos uma análise descritiva das marcas selecionadas, motivada pela polémica do suposto plágio da marca “Fair. Kiez” sobre a marca “Porto.”, mas que se afasta das batalhas jurídicas da reivindicação de autoria e seus direitos, ainda que reforçando a não permissividade com a “cópia”. Identificámos no ponto e no sistema geométrico, de cor azul, trabalhado graficamente como ícones que se interligam formando padrão, os elementos com potencial de diferenciação da marca “Porto.”, tendo sido possível encontrar recursos semelhantes em marcas anteriores e na proposta alemã “Fair.Kiez” que é cronologicamente posterior. Sendo certo que a novidade é sempre provisória, as manifestações da criatividade parecem ser mais formas de adaptação do que de criação (ou mais manifestação de inovação incremental do que de inovação radical). Assim, com recurso às mesmas gramáticas gráficas, será improvável a diferenciação radical, num tempo de comunicação global. A contaminação do autor, num mundo lotado de signos visuais, permite-nos identificar no pecado do plágio, a virtude da co-autoria como progresso coletivo e participativo do design.UA Editora2019-03-21T00:00:00Zjournal articlejournal articlejournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://doi.org/10.34624/etd.v0i1.1258oai:proa.ua.pt:article/1258Revista dos encontros internacionais Ergotrip Design; No 1 (2016); 44-51Revista dos encontros internacionais Ergotrip Design; Núm. 1 (2016); 44-51Revista dos encontros internacionais Ergotrip Design; n.º 1 (2016); 44-512183-928Xreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPporhttps://proa.ua.pt/index.php/ergotripdesign/article/view/1258https://doi.org/10.34624/etd.v0i1.1258https://proa.ua.pt/index.php/ergotripdesign/article/view/1258/1036https://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessRibeiro, MarleneProvidência, Francisco2022-09-22T10:11:25Zoai:proa.ua.pt:article/1258Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:56:45.311083Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
A point between points: brief reflection about creativity and innovation in Design Um ponto entre pontos: breve reflexão sobre criatividade e inovação em Design |
title |
A point between points: brief reflection about creativity and innovation in Design |
spellingShingle |
A point between points: brief reflection about creativity and innovation in Design Ribeiro, Marlene |
title_short |
A point between points: brief reflection about creativity and innovation in Design |
title_full |
A point between points: brief reflection about creativity and innovation in Design |
title_fullStr |
A point between points: brief reflection about creativity and innovation in Design |
title_full_unstemmed |
A point between points: brief reflection about creativity and innovation in Design |
title_sort |
A point between points: brief reflection about creativity and innovation in Design |
author |
Ribeiro, Marlene |
author_facet |
Ribeiro, Marlene Providência, Francisco |
author_role |
author |
author2 |
Providência, Francisco |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Ribeiro, Marlene Providência, Francisco |
description |
The reflection presented in this paper focuses on the concepts of creativity and innovation in design, as support of the analysis of the graphical similarities found between the territorial brand “Porto.” and “Vitra.”, “Prague School of Design Winter” and “Fair .Kiez “. We propose a descriptive analysis of the selected brands, motivated by the controversy of the alleged plagiarism of the brand “Fair. Kiez “ upon the brand “Porto.”, however it departs from the legal battles of the claim of authorship and their rights, despite reinforcing the non permissiveness with the “copy”.We identified in the point and in the geometric system of blue colour, graphically worked as interconnected icons that form a pattern, the elements with potential for the brand differentiation “Porto.”, and it was possible to find similar features in earlier brands and in the German proposal “Fair .Kiez“, wich appeared later.Acknowledging that the novelty is always temporary, the manifestation of creativity seems to be more ways to adaptation than creation (or more incremental innovation manifestation than radical innovation). Thus, using the same graphical grammars it will be unlikely radical differentiation, in the global communication time. The contamination of the author, in the crowded world of visual signs, makes it possible for us to identify in the “sin of plagiarism”, the virtue of co-authorship like collective and participatory progress of design. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-03-21T00:00:00Z |
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journal article journal article journal article info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
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article |
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publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.34624/etd.v0i1.1258 oai:proa.ua.pt:article/1258 |
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https://doi.org/10.34624/etd.v0i1.1258 |
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oai:proa.ua.pt:article/1258 |
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por |
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por |
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https://proa.ua.pt/index.php/ergotripdesign/article/view/1258 https://doi.org/10.34624/etd.v0i1.1258 https://proa.ua.pt/index.php/ergotripdesign/article/view/1258/1036 |
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https://creativecommons.org/licenses/by/4.0/ info:eu-repo/semantics/openAccess |
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https://creativecommons.org/licenses/by/4.0/ |
eu_rights_str_mv |
openAccess |
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application/pdf |
dc.publisher.none.fl_str_mv |
UA Editora |
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UA Editora |
dc.source.none.fl_str_mv |
Revista dos encontros internacionais Ergotrip Design; No 1 (2016); 44-51 Revista dos encontros internacionais Ergotrip Design; Núm. 1 (2016); 44-51 Revista dos encontros internacionais Ergotrip Design; n.º 1 (2016); 44-51 2183-928X reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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