The mediating effect of Covid-19 environmental impact perception on green purchase behaviour

Detalhes bibliográficos
Autor(a) principal: Pontes, Sofia Areia de Oliveira
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/150751
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRM
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spelling The mediating effect of Covid-19 environmental impact perception on green purchase behaviourCovid-19 PandemicGreen ProductsConsumer BehaviourTheory of Planned BehaviourTheory of Consumption ValuesSDG 12 - Responsible production and consumptionDissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRMThe Covid-19 pandemic impacted drastically people’s lives and we all had to adapt to this new reality. Consumer behaviour and habits have radically changed due to lockdowns and studies confirm that this could have unleashed a more sustainable behaviour for individuals. Using partial least squares structural equation modelling to evaluate a model that combines the Theory of Planned Behaviour and the Theory of Consumption values, we aim to explore the perception of Covid-19 impact on the environment and how this perception mediates the green purchase behaviour of individuals. With data collected from a questionnaire from 390 Portuguese individuals, findings demonstrate that Covid-19 environmental impact perception has a mediating effect on green purchase behaviour and intention. Additionally, we found that attitude is the most important driver for green purchase intention, and, in turn, it is the most important construct to explain green purchase behaviour. On the other hand, all consumption values showed to be significant except for functional value price. The consumption values that had the highest effect were emotional value followed by conditional value. The findings of this study will be useful for marketers in gaining insight into consumers' green purchase behaviour and intention during the Covid-19 outbreak.Naranjo-Zolotov, Mijail JuanovichRUNPontes, Sofia Areia de Oliveira2023-01-272026-01-27T00:00:00Z2023-01-27T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/150751TID:203247590enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:33:10Zoai:run.unl.pt:10362/150751Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:54:18.496095Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The mediating effect of Covid-19 environmental impact perception on green purchase behaviour
title The mediating effect of Covid-19 environmental impact perception on green purchase behaviour
spellingShingle The mediating effect of Covid-19 environmental impact perception on green purchase behaviour
Pontes, Sofia Areia de Oliveira
Covid-19 Pandemic
Green Products
Consumer Behaviour
Theory of Planned Behaviour
Theory of Consumption Values
SDG 12 - Responsible production and consumption
title_short The mediating effect of Covid-19 environmental impact perception on green purchase behaviour
title_full The mediating effect of Covid-19 environmental impact perception on green purchase behaviour
title_fullStr The mediating effect of Covid-19 environmental impact perception on green purchase behaviour
title_full_unstemmed The mediating effect of Covid-19 environmental impact perception on green purchase behaviour
title_sort The mediating effect of Covid-19 environmental impact perception on green purchase behaviour
author Pontes, Sofia Areia de Oliveira
author_facet Pontes, Sofia Areia de Oliveira
author_role author
dc.contributor.none.fl_str_mv Naranjo-Zolotov, Mijail Juanovich
RUN
dc.contributor.author.fl_str_mv Pontes, Sofia Areia de Oliveira
dc.subject.por.fl_str_mv Covid-19 Pandemic
Green Products
Consumer Behaviour
Theory of Planned Behaviour
Theory of Consumption Values
SDG 12 - Responsible production and consumption
topic Covid-19 Pandemic
Green Products
Consumer Behaviour
Theory of Planned Behaviour
Theory of Consumption Values
SDG 12 - Responsible production and consumption
description Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRM
publishDate 2023
dc.date.none.fl_str_mv 2023-01-27
2023-01-27T00:00:00Z
2026-01-27T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/150751
TID:203247590
url http://hdl.handle.net/10362/150751
identifier_str_mv TID:203247590
dc.language.iso.fl_str_mv eng
language eng
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instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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