How can the Portuguese luxury made-to-measure menswear brand Labrador internationalize using premium and luxury fashion e-retailers?

Detalhes bibliográficos
Autor(a) principal: Silva, Joana Azevedo Lopes da
Data de Publicação: 2020
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/138212
Resumo: Labrador is a Portuguese luxury made-to-measure menswear brand that sells classic and casualwear for men. The market for formal attire has recently decreased and Labrador has felt the repercussions. This project aims to explore approaches for Labrador to increase its penetration in the market and internationalize. The strategy is based on selling formalwear through fashion e-retailers. To decide on the international target, the best go-to market to implement the strategy and full-price e-retailers to follow, a narrowing down process was developed. We recommend Labrador to focus onphase1,managers/executives, e-retailers The Rake and/or Baltzar, and make Paris its priority
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spelling How can the Portuguese luxury made-to-measure menswear brand Labrador internationalize using premium and luxury fashion e-retailers?Made-to-measure menswear marketInternationalization strategyPremium and luxury fashion e-retailersInternational targetsDomínio/Área Científica::Ciências Sociais::Economia e GestãoLabrador is a Portuguese luxury made-to-measure menswear brand that sells classic and casualwear for men. The market for formal attire has recently decreased and Labrador has felt the repercussions. This project aims to explore approaches for Labrador to increase its penetration in the market and internationalize. The strategy is based on selling formalwear through fashion e-retailers. To decide on the international target, the best go-to market to implement the strategy and full-price e-retailers to follow, a narrowing down process was developed. We recommend Labrador to focus onphase1,managers/executives, e-retailers The Rake and/or Baltzar, and make Paris its prioritySilveiraRUNSilva, Joana Azevedo Lopes da2021-01-112020-12-292024-12-29T00:00:00Z2021-01-11T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/138212TID:202894649enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:15:33Zoai:run.unl.pt:10362/138212Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:02.112118Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How can the Portuguese luxury made-to-measure menswear brand Labrador internationalize using premium and luxury fashion e-retailers?
title How can the Portuguese luxury made-to-measure menswear brand Labrador internationalize using premium and luxury fashion e-retailers?
spellingShingle How can the Portuguese luxury made-to-measure menswear brand Labrador internationalize using premium and luxury fashion e-retailers?
Silva, Joana Azevedo Lopes da
Made-to-measure menswear market
Internationalization strategy
Premium and luxury fashion e-retailers
International targets
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short How can the Portuguese luxury made-to-measure menswear brand Labrador internationalize using premium and luxury fashion e-retailers?
title_full How can the Portuguese luxury made-to-measure menswear brand Labrador internationalize using premium and luxury fashion e-retailers?
title_fullStr How can the Portuguese luxury made-to-measure menswear brand Labrador internationalize using premium and luxury fashion e-retailers?
title_full_unstemmed How can the Portuguese luxury made-to-measure menswear brand Labrador internationalize using premium and luxury fashion e-retailers?
title_sort How can the Portuguese luxury made-to-measure menswear brand Labrador internationalize using premium and luxury fashion e-retailers?
author Silva, Joana Azevedo Lopes da
author_facet Silva, Joana Azevedo Lopes da
author_role author
dc.contributor.none.fl_str_mv Silveira
RUN
dc.contributor.author.fl_str_mv Silva, Joana Azevedo Lopes da
dc.subject.por.fl_str_mv Made-to-measure menswear market
Internationalization strategy
Premium and luxury fashion e-retailers
International targets
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Made-to-measure menswear market
Internationalization strategy
Premium and luxury fashion e-retailers
International targets
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Labrador is a Portuguese luxury made-to-measure menswear brand that sells classic and casualwear for men. The market for formal attire has recently decreased and Labrador has felt the repercussions. This project aims to explore approaches for Labrador to increase its penetration in the market and internationalize. The strategy is based on selling formalwear through fashion e-retailers. To decide on the international target, the best go-to market to implement the strategy and full-price e-retailers to follow, a narrowing down process was developed. We recommend Labrador to focus onphase1,managers/executives, e-retailers The Rake and/or Baltzar, and make Paris its priority
publishDate 2020
dc.date.none.fl_str_mv 2020-12-29
2021-01-11
2021-01-11T00:00:00Z
2024-12-29T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/138212
TID:202894649
url http://hdl.handle.net/10362/138212
identifier_str_mv TID:202894649
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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